If you're like me, you've created your own business so you can spend quality time with your family and summer is the perfect season for doing just that.
However, as summer starts to wind down and the kiddos head back to school, it can sometimes be a little challenging to regroup and get back into the daily swing of things with your business.
That's why this is the perfect time of year to do a little of bit thinking about the next few months and how you would like to be making money this fall.
It's important to take the time to reset, refocus, and reorganize your business a few times throughout the year.
If you're struggling with getting things going again, or have just hit a wall, you definitely want to listen to this week's episode.
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If the answer is yes, you might not have niched down enough in your business.
When you try to be everything to everyone, you end up helping no one.
Even though it might be scary, niching down when it comes to your target client or the products and services you offer, can sometimes be the best thing you can do for your business.
Stephen Warley found himself a reluctant entrepreneur after being laid off in 2000.
Now, with over 18 years of entrepreneurial experience, Stephen can't imagine working for anyone else and is driven to help others find work/life harmony by creating a niche tribe.
With only 50 leads for potential clients, Stephen was able to create a business that led him to generate over $600,000 in a single year; proving that you don't need a giant list to make a significant amount of money.
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My husband and I run four businesses, raise three boys, and still manage to take two months off every summer to devote to spending quality time with our family.
I often get asked how we're able to do that and the answer is very simple:
We've chosen business models that allow us to take that time off.
Being a lifestyle entrepreneur is about building a business that allows you to live.
What's the point of working so incredibly hard to build a successful business, if you can't enjoy the fruits of that success with your loved ones?
Choosing the right business model for your family is the key to balancing work, life, and family.
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Confession #1: I actually really like fancy funnels.
I think funnels are a very effective method of landing new clients.
However, I know not everyone feels the same way or has the money to put into Facebook ads that lead your potential clients to your funnels.
Confession #2: Unfortunately, I'm not the best at doing things the simple way; which is part of why I like funnels.
Fortunately, I know just the man to help explain a simple way you can grow your business without the need for complex funnels!
Marc Mawhinney is a life-long entrepreneur who helps coaches get more clients without paid advertising.
His dry sense of humor had me laughing more than I have during an interview in a very long time.
I was also deeply able to relate to Marc's "straight-shooter" approach to his business.
According to Marc, coaches over-complicate the concept of coaching and he's here to bring some common sense back into it.
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I've mentioned multiple times on the show how we actively involve our kids in our businesses. We do this to not only to help makes things easier now, but to help set them up for their future.
We want our kids to be prepared for entrepreneurship and we're doing everything we can to help facilitate that.
Luckily, my guest this week feels exactly the same way!
Sarah Boyd is a writer, speaker, and the Founder of Resilient Little Hearts; a children's publishing house.
As a mother of two, who also happens to be an expert in the fields of psychology and neuroscience, Sarah is deeply committed to equipping the next generation with the foundational life skills of resilience, courage, and kindness through using the power of story.
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In last week's episode, I talked about how to prepare your business for when you go on vacation. This week, I'm diving into how you can grow both yourself and your business while you're on vacation.
Yes! You can actually grow your business while you're on the beach.
It's absolutely critical for entrepreneurs, especially coaches and consultants, to take a break from their business at healthy intervals. You give so much of your mental, physical, and spiritual energy to your clients; you need to be able to fill your stores back up from time to time in order to provide the best service.
Practical, yet powerful, strategies for how you can not only grow yourself, but also grow your business while on vacation.
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This can feel scary when you have a new business. Luckily, your SweetLife Podcast is here today tips on how to prepare your business for vacation.
Small business owners, coaches, entrepreneurs, and solopreneurs all work very hard for clients. YOU work very hard for your clients. You give and give - and often don't stop giving until you wear ourself out.
Taking a vacation from your business is oftentimes the best thing you can do for your clients. Sound counterproductive?
Not exactly...
A vacation allows you to rest your mind and recharge your soul; which means you go back to your clients with a renewed sense of energy and drive.
Listen in and see why.
Five tips to help you prepare your business for vacation so you can actually relax, have fun, spend quality time with your family/friends, and trust that your clients will be there waiting for you when you get back.
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Launching and developing a business without kids is totally different from launching and developing a business with kids.
That’s not to say one is easier than the other, because that’s simply not the case. They just require you to go about things a little differently.
When it comes to launching a business while raising children, you can't just wing it. You, and your family, need to be properly trained.
If you're thinking about launching your business, or you've already taken the first few steps, I want you to stop right now ... and listen to this episode!
Launching your business won't just impact you, it will impact you're entire family.
That's exactly why I created this episode to help you learn how to incorporate them into the process.
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You've been working in your industry for a while now and you know your stuff.
You've got the experience and the expertise, but you still don't have the recognition or the audience.
This is a common issue for service-based entrepreneurs and, luckily, our guest this week has a solution for you.
Primoz Bozic went from being a socially awkward programmer who made $7/hour to building a multiple 6-figure business online while traveling the world. He now helps service-based entrepreneurs establish themselves as experts in their industry and attract more ideal clients by using a 10-25,000-word ultimate guide.
According to Primoz, creating an ultimate guide is an extremely effective way to grow your audience, your email list, and even your client base.
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Now that we're officially in June, it's time to break-out the bathing suits and the business plans!
Summer is a great opportunity to spend time with your family, but it's also a great time to grow and scale your business.
A fantastic, and underutilized, way to that is by taking full advantage of LinkedIn and this week's guest, Anna Sabino, explains how to do just that.
Anna is the designer behind the jewelry brand, Lucid New York; which she started over ten years ago after leaving her wall street career. She is the author of Your Creative Career, a contributor to Medium, and a certified business building coach who helps her clients grow their creative businesses.
Anna is a firm believer in the power of consistently creating content and she's currently focusing on putting her content on LinkedIn since she believes there's an incredible opportunity for growth on the platform.
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You're ready to finally leave the corporate world behind and live the life of travel you've always dreamed of or spend more time with your children while they're still young enough to not be embarrassed to have you around.
I totally get it!
Here's the thing ... you have to actually launch your business in order for it to bring the money and time-freedom that will allow you to do those things.
If you just had a mini-freak out when reading that last part, this episode is for you.
If you keep experiencing problems while trying to launch your business, it doesn’t mean you're failing as an entrepreneur.
Launching a business can be confusing, overwhelming, expensive, time-consuming, and stressful ... if you're not smart about it.
You just need a plan that will take you from start to launch in a strategic way and that's exactly what I'm breaking down for you today.
[Tweet "If you keep experiencing problems while trying to launch your business, it doesn’t mean you're failing as an entrepreneur."]
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In last week's episode with Clarissa Grace, you learned that I have some serious styling issues.
Give me some board shorts, a tank top, and flip flops and I am one happy girl.
Unfortunately, that doesn't exactly scream professional.
Is it possible to find that balance between being comfortable with your personal style and showcasing the best of who you are in your personal brand?
If I thought the first part of the interview was uncomfortable, I was in for a rude awakening in the second half.
Clarissa works her magic by walking me through two different road maps to really break down the reasoning behind my personal style and explains how I can blend that seamlessly with my personal brand.
The great thing about this episode is that you're getting a raw peek into the process Clarissa takes her clients through so you can begin making some changes to your own personal style today.
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I'll be honest ... I'm more comfortable in flip flops and a bathing suit than I am in what most people would consider appropriate professional attire.
I even had a PR person tell me they couldn't work with me because my personal style fits in more at the beach than in the board room.
It's just who I am.
But ... is that negatively impacting my businesses?
I first met Clarissa Grace about a year ago and I'm thrilled for you to meet her as well.
Clarissa has a passion for fashion and, at one point in time, she even had her own thriving clothing label.
Now, Clarissa helps female entrepreneurs find their dazzling core of confidence by merging their personal style with their personal brand.
To learn more, visit the show notes.
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You've just read "Crush It" by Gary Vee...
You're all fired up.
It's time to lay it all on the line.
It's time to be your brand and share your message.
And then...
Someone pukes on you.
You have to break up a fight over legos.
Or leave your whiteboard to take your kid to dance.
Welcome to parent entrepreneurship!
But guess what...
Your reason can't be your excuse.
Gary Vaynerchuk is an expert at entrepreneurship, so I jumped at the chance to check out his latest book, Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too.
Truth is... this book made pick up my big-girl-britches and get my act together.
When I first started listening I got a little pissed. Gary shares how spending hours on twitter and publishing massive content on a regular basis is the way to go...
I immediately had thoughts like:
"You have no idea what it's like to grow a business with babies at your feet"
"Yea right... 11 hours a day on twitter. Whatever..."
"There is no way I can apply these strategies..."
And then I told my self to shut up and listen.
And instead, I developed serious strategies that would allow me to "Crush It" with kids, and not allow my reasons to become my excuses.
So tune in with me and let's "Crush It"
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Being an entrepreneur and taking care of a family can leave you feeling like you're being torn in a thousand different directions.
When you're with your family, you're worried about work and when you're working, you're constantly interrupted by your family.
Here's the kicker, though ...
It's not just your business. It's your entire family's business.
In our family, there's not just one entrepreneur parent, there's actually two!
Between multiple businesses and three kids, we'd never get anything done if we didn't stick to strict systems for running our family and businesses cohesively.
In fact, we've noticed that life starts to pretty much suck if we deviate from these systems for more than a week or two.
That's why I want to share them with you.
In this episode, you'll learn:
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Entrepreneurs spend so much time thinking about their business' logo, colors, fonts, website design, social media, etc. but almost never think about their own personal brand.
Your personal brand impacts your business' identity.
My dear friend, Andrea Wenburg is back on the show to help us better understand why we need to focus on personal brand as much as our business brand.
Andrea is the Host of the Voice of Influence podcast and the Founder of the Voice of Influence Academy; which I've personally had several clients go through and can't rave about enough.
In this episode, Andrea and I answer three questions:
Take action:
Enroll in Andrea's Voice of Influence Academy before the doors close on April 27th!
To learn more, visit the show notes.
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There's been a recent shift away from a complete separation of business and purpose.
This shift is due to the fact that more and more consumers are choosing to give their money to brands and companies with missions or beliefs that align with their own.
To consumers, why you do what you do is now more important than what you actually do.
Earth Day is rapidly approaching and, as an environmental activist and non-profit founder, I felt it was important to help you understand how to make your business one that truly matters and connects with your ideal clients and customers on a deeper level.
So, this week, we're talking about three simple ways to infuse more meaning and purpose into what you do with your business.
Take action:
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There's a lot of focus right now on business growth, diversifying your revenue streams, developing multiple services, programs, and courses, but scaling before you're ready can lead to business failure or slower growth.
I'm a firm believer in doing one thing so well that you become the go-to expert in your niche for it, and John Lee Dumas agrees. Today JLD, host of Entrepreneurs on Fire (EOFire) and I are taking about the importance of doing things that don't scale including:
Take action:
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I can believe we're already in the second quarter of 2018!
When I realized that, I was simultaneously anxious about all the ways the first quarter didn't go as planned and proud of all the amazing things I was able to accomplish.
What kind of feelings does this realization bring about for you?
Whether you're feeling disappointed or excited with the results of the first quarter of 2018, I'm here to help!
If you didn't quite meet your goals, let's work on that for quarter two.
If you did meet your goals, let's keep that momentum going!
Each quarter of the year is a fresh start so it doesn’t matter what’s happened in the last 90 days.
What matters is what you’re going to intentionally do in your business moving forward.
In this episode, I talk about the various phases of my SweetLife Entrepreneur System so have a good foundation for your goals and the steps you can take during each phase to help you either refocus your efforts to keep your momentum going.
To learn more, visit the show notes.
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I don't exactly hide the fact that I'm a Christian but I also don't regularly talk about it on the podcast.
However, I do strongly believe in being transparent about your core beliefs when you're in a place of leadership and, seeing that it's Easter week, I felt the need to address the often-confusing dilemma of mixing your faith with your business.
Alex Miranda is a former Miami nightclub promoter who, after having a "come to Jesus" moment, left the nightclubs behind to start the Daily Godpreneur; a personal development brand for Christian entrepreneurs.
One topic that's always been of interest to me as a Christian entrepreneur, is the balance between needing money to survive but not worshiping it.
During this part of the conversation, Alex summed it beautifully when he said, "The profits are a byproduct of me doing what I’m born to do."
In this episode, Alex and I talk about his professional and religious journey, how he sees the Bible as a book on how to run a business, the importance of discovering your calling and then shaping your business around that, how he takes his clients down the path of finding their calling, how to balance your business and being open about your faith, and so much more!
To learn more, visit the show notes.
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Being a entrepreneurial mama requires a supportive community in order to stay sane and be successful.
In last week's episode, I introduced you to Katya Libin and today we're continuing our conversation about how she helps women just like you find the support they need.
Katya Libin is the Co-Founder of Heymama; a global community for entrepreneurial mamas.
After attending college with the intent of becoming a lawyer, Katya quickly found herself being one of the top sales staff at an emerging tech company working with brands like Nike, Victoria's Secret, and American Express to name a few.
After she unexpectedly found herself pregnant while all her friends were still partying it up in New York City, she realized she felt alone in her personal life and unfulfilled in her professional one.
After meeting her current business partner, and fellow mama, she discovered that a connection to other business-minded mama's was what she had been missing.
In this episode, Katya talks about the need to have confidence as both an entrepreneur and mother, why we shouldn't be intimidated by the unknown, the importance of democratizing information, knowledge, and experiences, and more!
To learn more, visit the show notes.
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Being an entrepreneur is difficult. Being a mother is extremely difficult. Being both means you deserve a medal.
Neither of these two things are easy to do on your own and having a supportive community behind you who know exactly what you're going through can make all the difference in the world.
My special guest this week is Katya Libin and she is the Co-Founder of Heymama; a global community for entrepreneurial mamas.
After attending college with the intent of becomming a lawyer, Katya quickly found herself being one of the top sales staff at an emerging tech company working with brands like Nike, Victoria's Secret, and American Express to name a few.
After she unexpectedly found herself pregnant while all her friends were still partying it up in New York City, she realized she felt alone in her personal life and unfulfilled in her professional one.
After meeting her current business partner, and fellow mama, she discovered that a connection to other business-minded mama's was what she had been missing.
In this episode, Katya explains her personal journey, how she founded Heymama with just $500 and an Instagram account, why she felt compelled to serve entrepreneurial mama's, how Heymama helps these women by providing both free and paid content, and so much more.
To learn more, visit the show notes.
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Making pre-recorded videos can be intimidating and, for a lot people, the idea of doing live videos on Facebook can be downright terrifying.
Once the camera turns on, we can become a big ball of insecurities. I know this because this still happens to me.
But, here's a little secret ... no one is going to judge you as much as you judge yourself.
Your audience wants your content and they want to see the real you presenting it.
Our resident Facebook expert, Sarah Tomes, is back on the show to ease some of your fears around going live.
She's also giving us her top tips and tactics for how to best utilize Facebook live videos to grow your audience.
In this episode, Sarah talks about when and where you should go live, why you should be interacting with your live viewers, how you can use your live videos to re-target the viewers, and why you should practice going live in a group you're comfortable with before you going live to your audience.
To learn more, visit the show notes.
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According to my guest this week, Elena Lipson, if you want to be a badass professional woman, there are seven things you shouldn't do.
Elena is the Founder of Mosaic Growth Partners who helps women gain the confidence and strategic vision to get the promotion, raise, and respect they deserve.
While this is typically a show about entrepreneurship, not every woman wants to start a business of their own or is at the point where they're ready to.
If you're one of those women, this is the episode for you!
Not doing the seven things Elena talks about in this episode will help you get a better understanding of what you should be doing to protect yourself by setting boundaries, invest in yourself, and get what you want.
In this episode, Elena shares her story of how she intentionally designed a business around her lifestyle and the seven things she says badass professional women should not do if they want to get ahead in their career and be respected.
To learn more, visit the show notes.
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There are a lot of misconceptions about what a lifestyle entrepreneur is.
Your business is about your dreams. It's up to you to figure out what those dreams really are and then design your business around them.
It's a pretty safe bet the vast majority of entrepreneurs prefer to have a business that allows them to spend time with their families, live their passions, and fulfill their purpose.
If the same is true for you, it's never too early to begin designing your business around those things.
That's why I'm discussing what you'll need to think about during that design process.
In this episode, I provide four strategies that will help you build a life-first business that truly meets your needs.
To learn more, visit the show notes.
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