Many businesses are not using email marketing correctly. Regardless if your business is local or online, email marketing is a must. If you are struggling to understand how to use email marketing to connect with your clients, increase your sales, and the difference between email marketing options this show is for you. You’ll know the difference between email managers and clearly understand your software needs to move forward.

Episode Highlights:

1. The difference between your business email and your email marketing manager
2. Business email set up and use
3. Marketing email set up and use 

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

In this episode we cover who should be running LinkedIn Ads, the 4 types of ads that can be run on Linked, and what you can expect to spend to get results. LinkedIn Ads Expert, AJ Wilcox, founder of B2Linked.com and host of “The LinkedIn Ads Show” dives deep covering what you need to know as a business owner. If you’ve been thinking about advertising on LinkedIn but you’re not sure if it’s the right choice for your business goals, don’t miss this episode.

Episode Highlights:

1. Know your ad budget
2. Decide what kind of ads you should be running
3. Know where to access your Ads account to get started

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

This episode is for entrepreneurs and small business owners who aren’t sure if you need to shift your offers, confused about how or if you should be marketing your services online. We cover the 3 greatest dangers to small businesses are facing and thoughtful solutions to overcome each pitfall. This show will help you identify what stage of action your business is in, if it’s time to move, and how to move with intention based on what’s appropriate right now.

Episode Highlights:

1. Identify your business position grasping on to the current business opportunities
2. Identify the 3 biggest pitfalls small businesses and entrepreneurs are facing and how to overcome each
3. Change your mindset to become a leader and build strong relationships

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

If you’ve created a Facebook Business Page, but you aren’t sure EXACTLY how to use it, you’re not alone. Over 80% of small businesses we meet with don’t have the basics of their page set up and could be losing thousands. In this week’s show Sarah Tomes, our in house Facebook Ads expert is delivering “7 Steps To Make Sure Your Facebook Page Is Good To Go”.

Episode Highlights:

1. How to create a catchy title banner that establishes you as a leader
2. How and what you should be linking to in your posts (and why)
3. What CTAs (calls to action) to use and which ones are a "no-no”
4. The difference between Boosted Posts and Facebook Ads and how to choose the right one

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

In this episode, we’re focusing on helping small businesses launch online services. There are many options to serve your clients online but the choices can be overwhelming and it’s hard to know where to start. This is part 1 of a 2 part series. This part is focused on helping you launch 1-1 services virtually, choosing your offers, how to meet with people online, how to get your systems set up, and the best ways to offer online services from anywhere.

Episode Highlights:

1. How to choose the right software 
2. How to create and set parameters on your 1-1 online services
3. The steps to get your online services setup 
4. Specific software recommendations 

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

There's no doubt the current economy will affect how some businesses run. These are hard times, but on this show, we're talking about great opportunities to grow and scale your business online. These strategies will help you continue to reach and serve your clients while developing new streams of income and developing a new business model that leads to more lifestyle and location freedom for small business owners.

Episode Highlights:

1. How to meet with your clients virtually
2. Software to work as a team online
3. 5 things you can do right now to grow your brand from home
4. How brick and mortar stores can sell products creatively

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Who This Episode is Great For:

1. Those in any phase of my Lifestyle Entrepreneur System
2. Those who have used Pinterest for their business yet and are interested in getting started

Episode Highlights:

• Pinterest expert, Melanie Fountain, will help you understand the basics of what you should be doing every single day and week on Pinterest
• Why Pinterest is so powerful; especially when compared to social media platforms
• How you can get started with your very own Pinterest marketing plan today

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Who This Episode is Great For:

Those of you who are doing everything you’re told and your online marketing still isn’t working.

Episode Highlights:

• How online marketing sales have changed over the past few years
• The story of how Facebook completely stonewalled my recent marketing efforts
• The five strategies you can implement to continue to grow your list and business and increase your sales when all else fails

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Who This Episode is Great For:

1. Entrepreneurs who are intimidated by the idea of hosting events
2. Entrepreneurs who are considering offering events
3. Entrepreneurs who have never considered hosting events before
4. Those ready to scale with an established business

Episode Highlights:

• Four event-hosting myths and a breakdown of the truth
• How much notice you should give your audience about your events so they have time to plan
• The two things I was nervous to do during my own events that really paid off

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Who This Episode is Great For:

1. If you're considering launching a podcast.
2. If you want to be a guest on a podcast and you want to know the inside scoop to increase your chance of landing that guest spot.

3.  If you're in the growth and scaling part of your business and you appreciate hearing about times where other women have fallen on their face and gotten back up again.

Episode Highlights:

• What hosting a podcast hosting is really like.
• Insights to help you decide if hosting a podcast is a responsibility you want to add to your business.
• 10 honest lessons you can apply to your business to save time, money, and sanity.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches people how to leave their day job and start their own six-figure plus business working for themselves. She’s helped thousands of students, including health and business coaches, designers, copywriters, and consultants, to launch their own businesses that generate anywhere from 30K to 100K in less than a year. Her advice has been featured in numerous online and print publications including Forbes, Inc, Entrepreneur, Success magazine, and more.

Episode Highlights:

• 3 simple steps to launch your new business while still working your 9-5
• What you can offer and sell while still working your full-time job
• How to grow your email list while you’re still working
• How to serve clients while still working
• How to get over the fear of charging higher fees in the very beginning

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Episode Highlights:

1. Kat’s four steps to coming up with your business idea.
2. Kat’s take on purpose vs. profit.
3. Why you should focus on the skills you already have rather than trying to start a business that requires you to learn a new one.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

If you haven't listened to Part 1 of my interview with Kathy Haan, you'll want to make sure you do that before listening to this episode.

Kathy Haan is a business coach, travel blogger, influencer, podcaster, and travel agency owner. You can find her work featured in places like Forbes, USA Today, Cosmopolitan, and Thrive Global. When she's not at home in Iowa with her husband, three children, and two enormous Great Pyrenees dogs, you can usually find her traveling the world, creating content, and storytelling on stages.

Episode Highlights:

1. The last five strategies to get influencer marketing.
2. Kathy's hacks for getting branding photography for FREE!
3. The secret media weapon the major influencers know about that you can utilize as well.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

This is not an episode about how to have a million followers. If you care more about the numbers than the results you deliver and the relationships you build, you will fail.

However, if you want to learn from a true international influencer whose story and work has changed lives and if you want to develop your influencer marketing plan for the right reasons, this is the episode for you.

Kathy Haan is a business coach, travel blogger, influencer, podcaster, and travel agency owner. You can find her work featured in places like Forbes, USA Today, Cosmopolitan, and Thrive Global. When she's not at home in Iowa with her husband, three children, and two enormous Great Pyrenees dogs, you can usually find her traveling the world, creating content, and storytelling on stages.

Kathy had so many amazing insights and tips that we’ve decided to split this episode into two parts. So, make you don’t miss part two.

Episode Highlights:

1. What influencer marketing is.
2. Why you need influencer marketing.
3. The first three strategies to get influencer marketing.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

I love getting to pour into you every week and provide you with the trainings and guidance that helps you build your business and find lifestyle freedom.

This podcast has allowed me to do that in a way nothing else in my business has.

That's why I could think of no better way to celebrate our third birthday than by giving you a behind-the-scenes look at what it takes to bring you a new episode each week.

And, I could think of no one better to help me with this than Britany Felix.

Britany has been a part of this journey as my editor and producer since the very first episode. This podcast literally wouldn't have launched without her and I'm so happy I get to celebrate this birthday with her and you, my amazing listeners!

Episode Highlights:

1. What it really means for my business to bring you this show each and every week so you can evaluate if a podcast is right for your business.
2. The good, bad, and the ugly behind every aspect of the podcast and step in the process of making it.
3. The free gifts I have for you as a thank you for making these past three years so special for me.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community