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SweetLife Entrepreneur™ Podcast

The ultimate online business podcast that delivers trainings most consultants charge thousands for, with proven strategies to grow and scale your business online. April Beach hosts the weekly podcast to help you design, launch and scale your business, with a rare behind the scenes look of what it really takes to build an impact brand for high profit, deep purpose, and lifestyle freedom. Each show delivers expert steps to build your service business including offer strategy, online marketing, branding, service development, sales, how to scale, launch expertise, speaking, writing, coaching, PR and more. Shows include crazy-good bonuses, implementation worksheets, free courses, surprise extras, an online community, and no annoying advertising! We don’t hold back! It’ll feel like April Beach and guest experts are sitting right beside you revealing insider truths and trusted business knowledge. Her unfiltered style of teaching what it takes to build a profitable company and design the future you want, and her ability to simplify business growth, comes from her lifetime of experience as a lifestyle entrepreneur, and over two decades coaching women founders. podcast@sweetlifeco.com
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Now displaying: September, 2023
Sep 25, 2023
Are you committing any of the "deadly sins" of LinkedIn without realizing it? LinkedIn has become the go-to place for consultants, coaches and subject matter experts who want to generate quality leads and build a sustainable business. However, as the popularity of the platform grows, so has the onslot of terrible spam DMs and cold pitches. 
 
In this episode we’re discussing the importance of LinkedIn Etiquette and our guest expert Salina Yeung, reveals best practices for positioning your brand, creating genuine connections, and actionable steps for your find your ideal clients, create content that converts, and connect with them in a way that highly converts. We also unpack an ideal posting schedule, creative ways you can build more trust and increase your leads. 
 
 
At the end of this episode, you will: 
  1. Discover the “deadly sins” of LinkedIn and what not to do
  2. Know the exact posting ratio that Salina recommends for CTA posts
  3. Have a solid strategy you can confidently execute to generate leads and make valuable connections 
For more visit the show notes at https://sweetlifepodcast.com/307
Sep 18, 2023
LinkedIn Events are a great way to generate leads, as long as you know the strategy and have the steps to execute. In this episode, we’re diving in with LinkedIn Expert Jen Corcoran to learn the ins, outs, dos, don'ts of LinkedIn Events. 
 
There are three phases to using LinkedIn Events and actions to take in each phase including, how to create the event, how to promote the event and what to do after the event. Jen covers important steps to follow. Additionally, we also cover strategies for creating an event on your business vs personal profile, how to grow your email email, how to promote paid vs free events, and skills for direct messaging with people who’ve been interested in your event but haven’t actually taken the steps to register. If you’ve been using LinkedIn Events and not getting great traction, this episode is definitely for you. 
 
 
At the end of this episode, you will: 
  1. Know how and where to create LinkedIn events
  2. Understand the pre-event promo strategy and how to expand your reach
  3. Have a process for followups that will increase conversions
  4. Understand how paid events are currently working and when you post a paid opportunity 

For more go to https://sweetlifepodcast.com/306

Sep 11, 2023
This episode is perfect for both new and already-running business owners who are eager to get to know their audience better on LinkedIn. Think of LinkedIn polls as a super tool that lets you ask questions and find out what people really think! Maybe you are planning to start something new and want to know what others like, or perhaps you are curious to see if you're sharing the stuff that really matters to them. By using LinkedIn polls, you can discover exactly what your audience is interested in, helping you make smarter choices for your business. 
 
We are diving deep into the world of LinkedIn polls with the help of expert Tanya Bhattacharya! We’ll explore step-by-step how to create polls that are just right - not too boring, not too tricky, but interesting and fun for people to answer. It's like creating a little quiz that helps you understand what people like and what they are interested in. April and Tanya will also share how you can use these polls when you’re launching a new program or trying to reengage your LinkedIn audience.
 
We reveal the best kind of questions to ask in your polls to get the most helpful answers. It’s like having a magic question box that helps you find out what your friends are thinking! 
 
At the end of this episode, you will: 
  • Know how to use polls to generate leads
  • Understand the strategy of polls
  • Have sample poll questions you can use in your polls
  • Be able to create a poll and execute this strategy right away

For the show notes visit https://sweetlifepodcast.com/305

Sep 4, 2023
Wondering what to do with your LinkedIn Company page? Join the club. LinkedIn Company pages have been generally inactive and ineffective for growing brands and capturing leads. Over the years you may have created a company page and it’s just sitting there… or maybe you’re posting to your company page and hoping the spaghetti will stick and measurable growth will miraculously happen. If so, this SweetLife Entrepreneur™ episode is for you… On a hunt for tangible LinkedIn Company page strategies, I came across Michelle J Raymond, who is an international LinkedIn Company Pages expert and LinkedIn B2B Growth Strategist. Michelle also wrote the first book on LinkedIn Company pages! Perfecto… we found exactly who were looking for. In this episode Michelle breaks down the potential of LinkedIn Company pages and how you can use a simple strategy, which she unpacks on this episode, to leverage LinkedIn Company Pages for your business: Why businesses of all sizes need a company page How much time to allocate to your company page What content works best on company pages How do you grow your page followers fast At the end of this episode, you will: Change your mind and hurry over to build your company page Have simple steps you can implement right now to grow your Company Page audience Understand what goes on your Company Page vs. Personal Feed For the show notes, visit https://sweetlifepodcast.com/304
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