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SweetLife Entrepreneur™ Podcast

The ultimate online business podcast that delivers trainings most consultants charge thousands for, with proven strategies to grow and scale your business online. April Beach hosts the weekly podcast to help you design, launch and scale your business, with a rare behind the scenes look of what it really takes to build an impact brand for high profit, deep purpose, and lifestyle freedom. Each show delivers expert steps to build your service business including offer strategy, online marketing, branding, service development, sales, how to scale, launch expertise, speaking, writing, coaching, PR and more. Shows include crazy-good bonuses, implementation worksheets, free courses, surprise extras, an online community, and no annoying advertising! We don’t hold back! It’ll feel like April Beach and guest experts are sitting right beside you revealing insider truths and trusted business knowledge. Her unfiltered style of teaching what it takes to build a profitable company and design the future you want, and her ability to simplify business growth, comes from her lifetime of experience as a lifestyle entrepreneur, and over two decades coaching women founders. podcast@sweetlifeco.com
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Now displaying: May, 2023
May 29, 2023
In this podcast episode, April Beach teams up with Heather Sager, a pro at using speaking engagements to sell programs. They share a simple framework for getting booked as a speaker and closing deals to sell your programs. Whether you have a big program or want to license your content, this episode explains the two types of speaking business models and gives three important steps to successfully sell your programs. Discover how to leverage speaking engagements, market your programs, and partner with companies to grow your business!
 
Key Takeaways:
  1. Types of Speaking Business Models: Learn about the two main types of speaking business models—being a paid speaker and using speaking engagements to sell programs. Understand which model aligns with your goals and strategies.
  2. Step-by-Step Guide: Follow the step-by-step process shared in the episode to effectively use speaking engagements to market and sell your programs. Explore communication techniques and approaches for building partnerships with companies and organizations.
  3. Selling and Licensing Programs: Explore the potential of using speaking engagements to sell and license programs, such as courses, consulting services, and certification programs. Discover how this method can help you expand your reach and generate revenue by collaborating with other entities.
 
Tune in to this podcast episode and gain valuable insights from Heather Sager, an industry expert, on using speaking engagements to successfully sell your programs. Unlock the secrets of leveraging stages to grow your business and reach more people interested in your offerings!
 
 
For more about this episode and for the transcripts, visit https://sweetlifepodcast.com/290
May 22, 2023
If you're a course creator and you're ready to take your business and profit to the next level think about the power of adding a couple more zeros at the end of the price that you sell your program for. In this episode and in this entire podcast series we are unpacking how to sell your course and training program to corporations agencies organizations and other entrepreneurs.
 
This is a powerful next-level move that is underutilized. In this show, April Beach is unpacking the five most common ways to package your online course or training program for sale to other companies and corporations. Think about the power of taking the work that you've already done and instead of selling it to one person at a time, selling it to one buyer and allowing 100 or 1000 people to access it. That is the power of licensing your online course and programs to other companies and what we're talking about in this show. 
 
In this episode, we covered the five most common ways to model and package your training program for other companies to license and utilize. Additionally, you will hear a specific case studies and examples of clients of the Sweetlife and how they have licensed their courses to corporations. This episode is an extension of our course licensing series, and course licensing made simple. 
 
 
At the end of this episode you will: 
  1. Understand the five most common ways package your online course and license to other companies
  2. Learn how to sell your courses B2B fast
  3. Be able to choose which method would best suit your current business
  4. Blow your mind by opening up the door of possibilities that you didn't know existed to build millions of dollars in revenue from courses you've already created.

For more about this epsiode and the transcript, go to https://sweetlifepodcast.com/289

May 15, 2023
You’ve created the outline, outlined the modules, designed the curriculum and built  and launched the course. Now what? 
 
Start Selling Your Online Course To Businesses. In this episode, we're going to discuss some key factors that can help you decide if selling your courses directly or licensing them to other businesses is the best choice for you. We'll cover the advantages and disadvantages of each option and how licensing might affect your work-life balance and personal goals. Our aim is to help you make a decision that aligns with the life you want to live.
 
 Additionally, we'll explore how to determine if you're ready to create a new pricing plan for licensing your courses and understand the potential benefits and drawbacks of different strategies. We'll also talk about the importance of building strong relationships with other businesses and networking to ensure your B2B licensing is successful. We'll share some practical tips on finding the right clients to collaborate with, so you can feel confident and prepared as you embark on your B2B licensing journey.
 
 
By the end of the episode, you'll walk away with:
  • A clearer understanding of whether B2B licensing is the right path for your business
  • Actionable steps to prepare your programs for a successful licensing transition
  • Strategies to build a strong network of partners and clients
Don't miss this insightful conversation designed to help you make informed decisions for the future of your business.
 
For more on the epsiode and to get the transcript, visit https://sweetlifepodcast.com/288
May 8, 2023

In this episode, we guide coaches, speakers, consultants, and experts through the steps to successfully license their courses to other companies.

 

We'll cover everything from identifying your unique intellectual property, protecting your ideas, setting rules for using your course, selling and onboarding, to monitoring and enforcing compliance.

 

At the end of this episode you will: 
  1. Know the 6 steps to get started to license your program
  2. Understand strategic decisions to be made about licensing your program
  3. Know what to do when you still want to directly sell the course you are licensing
  4. Know where to find companies to buy your course or training 
  5. Learn about trademark and copyright protection 
  6. Have resources to get started 

 

For more information about the Sweetlife Entrepreur Podcast and more about this epsiode and all the resources, visit https://sweetlifepodcast.com/287

May 1, 2023

In this episode, we explore how coaches, speakers, subject matter experts (SMEs), and consultants can grow their businesses by granting other companies or individuals the right to distribute their courses, programs, and trainings internally to their teams or externally as client-facing offerings.

 

This approach, known as licensing, can help you generate additional revenue, expand your reach, and increase brand recognition, all while saving time and money.

 

Don't miss this opportunity to discover the potential of allowing others to distribute your content and how it can transform your business.

 

What You Can Expect:
Get ready to dive deep into the world of content distribution as we discuss how it can benefit your business. We'll provide an overview of granting distribution rights for your courses, programs, and trainings, exploring the many advantages it offers for coaches, speakers, SMEs, and consultants. You'll also learn practical tips and steps to start partnering with other companies or individuals, maximizing the value of your existing content and expertise.
  1. Discover the potential of granting distribution rights as a powerful tool for generating additional revenue, expanding your reach, and increasing brand recognition. Learn how this approach can help you grow your business while maximizing the value of your existing content.
  2. Find out how partnering with others for content distribution is a cost-effective way to grow your business without the need for additional staff or office space. We'll share insights on how this approach allows you to focus on your core skills and passion while still reaching new audiences and scaling your operations.
  3. Uncover the opportunities that come from allowing others to distribute your content, leading to collaboration and personal and business brand growth. Learn how partnering with like-minded individuals, affiliates, and collaborators can further expand your reach and impact.

 

For more about this epsiode and for all the resources mentioned, go to sweetlifepodcast.com/286

 

 

 

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