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SweetLife Entrepreneur™ Podcast

The ultimate online business podcast that delivers trainings most consultants charge thousands for, with proven strategies to grow and scale your business online. April Beach hosts the weekly podcast to help you design, launch and scale your business, with a rare behind the scenes look of what it really takes to build an impact brand for high profit, deep purpose, and lifestyle freedom. Each show delivers expert steps to build your service business including offer strategy, online marketing, branding, service development, sales, how to scale, launch expertise, speaking, writing, coaching, PR and more. Shows include crazy-good bonuses, implementation worksheets, free courses, surprise extras, an online community, and no annoying advertising! We don’t hold back! It’ll feel like April Beach and guest experts are sitting right beside you revealing insider truths and trusted business knowledge. Her unfiltered style of teaching what it takes to build a profitable company and design the future you want, and her ability to simplify business growth, comes from her lifetime of experience as a lifestyle entrepreneur, and over two decades coaching women founders. podcast@sweetlifeco.com
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Now displaying: 2021
Dec 27, 2021
There’s a key to success that you’ve heard before, but it’s harder to implement than it sounds. This key is “simplicity”. When you’re able to clarify and simplify the punch list that needs to be done in your business, your implementation will be faster, you’ll be less overwhelmed and you’ll make your life as an entrepreneur much happier. 
 
This week on the show, I’m sharing the simple framework I give to our clients, to get fast clarity and immediate results. When you what to focus on, when to apply that focus, and how… you’ll make massive business gains.
At the end of this episode you will:
  1. Get April Beach’s secret framework for focus and success
  2. Know how to think about business focus in a new and faster way
  3. Understand what you need to do to implement this framework and start taking action in your business

 

To learn more, visit the show notes

 

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Dec 20, 2021
Growing a company while raising a family is a lot of work. Oftentimes entrepreneurs feel maxed out, and “Cat's in the Cradle” by Harry Chapin breaks your heart. You started your company for freedom, and you know you can obtain it, but you don’t want to wait to sell or years more of hard work before reaping family life’s rewards. 
 
In this episode we break down 3 practical systems you can implement this week, that require minimal work and will gain you maximum time freedom.
At the end of this episode you will:
  1. See how you can tweak your business model right now to create more time
  2. Know the power of messy days, how to schedule them and why you’ll love them
  3. Know more creative ways you can connect with your #1 team (family)

 

To learn more, visit the show notes

 

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Dec 13, 2021
When it comes to podcasting, everyone thinks ads are the way to monetize, but in this episode I’m breaking down other ways to grow your business with a podcast, and how to choose which is right for you. Podcasting is a great way to become known, grow your following and build relationships with your audience. Podcasting is also a great way to fill your coaching services, but it’s definitely not for everyone. 
 
Tune into this show to hear behind the scenes of the business of podcasting, how to use a podcast for business exposure, and how to monetize your podcast in the best way for your goals and capacity.  For most people, monetizing a podcast is a no-brainer but figuring out how to go about doing it in the right way for your company can be tricky. This show solves that issue.
At the end of this episode you will:
  1. Have a clear understanding if you should launch a podcast
  2. Know the 3 ways to monetize your podcast

 

To learn more, visit the show notes

 

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Dec 6, 2021
When it comes to podcasting, everyone thinks ads are the way to monetize, but in this episode I’m breaking down other ways to grow your business with a podcast, and how to choose which is right for you. Podcasting is a great way to become known, grow your following and build relationships with your audience. Podcasting is also a great way to fill your coaching services, but it’s definitely not for everyone. 
 
Tune into this show to hear behind the scenes of the business of podcasting, how to use a podcast for business exposure, and how to monetize your podcast in the best way for your goals and capacity.  For most people, monetizing a podcast is a no-brainer but figuring out how to go about doing it in the right way for your company can be tricky. This show solves that issue.
At the end of this episode you will:
  1. Have a clear understanding if you should launch a podcast
  2. Know the 3 ways to monetize your podcast

 

To learn more, visit the show notes

 

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Nov 29, 2021
This is a great show for businesses who are investigating the idea of launching a membership community. If you want to increase profit and serve more people at a time in the form of a membership community, this show will give you more clarity on how that type of program structure will work in your business and your life. 
 
Membership programs deliver reoccurring information, content, trainings and/or engagement to clients on an ongoing basis. But, to create an excellent membership program that keeps people engaged, with ongoing monthly reoccurring revenue, you need to do a few things right. In this episode, we’re talking about those things…
At the end of this episode you will:
  1. Understand membership offer structures
  2. Get insider help on how to keep your members engaged
  3. Have a structure to scale your time for more money with less work

 

To learn more, visit the show notes

 

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Nov 22, 2021

When it comes to the business of coaching or consulting, 1-1 services dominate the market, However, coaching people 1-1 takes a great deal of time and you’ll hit a financial and physical ceiling. This mistake often causes coaches to stay stuck in busy work and lifestyle cages and then many burn out completely. Instead, we’re diving into the business model of group coaching and how to shift your business from 1-1 to 1-group.

At the end of this episode you will:
  1. Hear how easy it is to go from 1-1 to 1-group
  2. Know why your 1-1 clients will like group coaching better
  3. Have the steps to move into group coaching services 

 

To learn more, visit the show notes

 

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Nov 15, 2021

In this episode we break down the difference between coaching and consulting and determine which is the right business offering for your new company. We also dive into how to structure your services, packages and initial marketing plans.

At the end of this episode you will:
  1. Understand the difference between coaching and consulting
  2. Have clear steps to package your first coaching or consulting packages
  3. Have a good understanding of how to market yourself during initial launch 

 

To learn more, visit the show notes

 

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Nov 8, 2021
This is the second episode in our series called  “The Ultimate Guide To Your Perfect Business Model; For Experts, Coaches and Consultants”. In these shows we unpack the process of intentional business design, offer engineering, and business architecture to build a business for high-profit, deep impact, lifestyle results. 
 
In this show we break down the structure of online courses and how to use them to grow and scale your business. We talk about the history of online courses, why many today are failing, the types of online courses you may want to consider and how to use online courses the correct way to increase profit. 
At the end of this episode you will:
  1. Know the two primary ways online courses are delivered
  2. Know what audiences are currently buying online courses
  3. Know if online courses should be part of your business model architecture

 

To learn more, visit the show notes

 

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Nov 1, 2021
This episode kicks off a series called  “The Ultimate Guide To Your Perfect Business Model; For Experts, Coaches and Consultants”. In these shows we unpack the process of intentional business design, offer engineering, and business architecture to build a business for high-profit, deep impact, lifestyle results. 
 
In this kick off to the series we discuss what business modeling is, who needs to go through this process and why this process is the fastest way to get the life and business you’re working hard for. You’ll also get April’s 7 Questions That Lead To Your Perfect Business Model and Offer Types.
At the end of this episode you will:
  1. Know how to use the power of business modeling to get what you want
  2. Access April’s 7 Questions That Lead To Your Perfect Business Model and Offer Types
  3. Understand where in your business you may need to make changes and alter your offer model

 

To learn more, visit the show notes

 

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Oct 25, 2021

You need a constant flow of new leads coming into your business, but marketing can be overwhelming and time consuming. Entrepreneurs spin their wheels all the time, wondering what to do, where to post and how to find their perfect clients. In this show we’re simplifying the process of marketing, but breaking up the 4 way to find clients. The greatest news is that you only need to nail one of these ways to build a thriving expert, coaching or consulting business.

At the end of this episode you will:
  1. Know the 4 ways to find clients
  2. Have powerful clarity in which is the best for your company
  3. Level up your marketing and strategy in a simple way that works

 

To learn more, visit the show notes

 

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Oct 18, 2021

In this show we’re breaking down a new structure of offering a coaching program via audio only. There are many traditional coaching program models that include video, live streaming or in person face to face. But not all great coaches want to be on video and that’s okay. Today I’m dropping the framework to create an audio-only based coaching program that delivers great results.

At the end of this episode you will:
  1. Discover an audio-based coaching model
  2. Tech recipe for this type of offer
  3. Know how to create an audio-only offer utilizing clubhouse, Kajabi and marketing with Instagram

 

To learn more, visit the show notes

 

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Oct 11, 2021

So you’re a genius. You can do many things and deliver a variety of results to your clients, but sometimes what you do is so big, people can’t wrap their heads around it. They can’t see it. It’s too far away - a mirage or pipe dream. In this week’s show we’re helping you create an easy entry point that clients understand, so they can enter your ego system and move into more.

At the end of this episode you will:
  1. Understand why you need a small entry
  2. Understand how to choose your entry point
  3. Have a plan to create an entry offer that you can live with

 

To learn more, visit the show notes

 

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Oct 4, 2021

You have a lot to do in a short period of time. Add the fact that much of the work you need to complete as an entrepreneur requires training to complete, feeling accomplished evades you. I get it! I’m a pro at planning more than I’m capable and in this show I am giving you the framework I needed to create for myself, so that you can win your week’s too. This is a short episode with simple but big takeaways that can work for all entrepreneurs, even those who struggle to stay focused. I also share my favorite tools for staying focused and how to push through when my mind wanders.

At the end of this episode you will:
  1. Hack my simple plan to do more in a week than ever before
  2. Know how to pre-plan for failure so it never happens
  3. Free up one whole day

 

To learn more, visit the show notes

 

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Sep 27, 2021
Disqualifying clients is an important part of business growth. This concept comes from the idea that concentrating your sales and marketing on only the most qualified leads is a more successful way to increase sales. But how do you disqualify clients and find the perfect people you’re called to serve? That’s what we’re covering in today’s show. 
 
This is not a training on “ideal client avatars” or niche coaching topics - these are the questions no one is telling you to raise, but they must be asked for your happiness and financial success, and that of your clients.
At the end of this episode you will:
  1. Know what topics to qualify and disqualify clients on
  2. Have a list of questions to workshop for yourself to get clear 
  3. Gain confidence in developing a disqualification mindset in your business 
  4. Leave this episode looking at the current clients you have and immediately being able to see who is the perfect fit and who is not.

 

To learn more, visit the show notes

 

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Sep 20, 2021

Whiteboard sessions are a great conversion tool to convert leads to buyers. If you’re a coach, consultant or niche skill provider, you’re always looking for great ways to deepen your relationships with your followers and position yourself as the ideal solution. In this show I unpack how to use “whiteboard” sessions to further connect with your audience and increase sales. This show details the exact steps to fill and deliver your next white board session.

At the end of this episode you will:
  1. Have the exact process to fill and deliver whiteboard client conversion sessions
  2. Know how to plan your next whiteboard session into your launch

 

To learn more, visit the show notes

 

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Sep 13, 2021

Clubhouse is an amazing platform to grow your audience, but most of our listeners have limited time and you want to be strategic about how you spend it. So, in this week’s episode, we dive in with Annabelle Bayhan, Clubhouse marketing expert, to clarify 3 strategic objectives that can save you time and make you money while using the app. We also pull back the curtains on our Clubhouse to Masterclass sales funnel, and tell you exactly how to increase sales with decreased time.

At the end of this episode you will:
  1. Know the 3 money making activities on Clubhouse
  2. Know the 3 secondary strategies that will lead to money down the road
  3. See our complete Clubhouse sales funnel

 

To learn more, visit the show notes

 

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Sep 6, 2021
In this show we unpack the online business model of “live virtual events” and help you determine if they should be part of your business strategy moving forward. 
 
Live Virtual Events are not new. In fact, we’ve been hosting them for years. They’re an upgrade from sales webinars and could be a good option to increase sales in your business. But, like all business models, Live Virtual Events aren’t for everyone. In this episode we dive into the model of Live Virtual Events and how offering them can impact your business and lifestyle both positively and negatively.
At the end of this episode you will:
  1. Understand the structure of a Live Virtual Event
  2. Compare Virtual Events to Sales Webinars 
  3. Know the most common way to fill your Virtual Event
  4. Have complete clarity as to if Live Virtual Events are the right strategy for you

 

Special Note: If you would like access to the episode with Bart Miller that had to be removed from this feed, the cut-off date to request it is Friday, September 10th.

 

To learn more, visit the show notes

 

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Aug 30, 2021
Money doesn’t buy happiness. Yes, it definitely takes the edge off… but when it comes to being truly happy and fulfilled, most people consider time, family, health, love, giving, helping, and adventuring as the real prize of life. 
 
In this show, I’m breaking down the two-punch formula for a profitable business that makes you really REALLY happy. 
 
This episode is dedicated to my oldest son, who asked me this exact question over breakfast. He’s grown up in our lifestyle entrepreneur family and was the special guest in episode #84 “Inside The Life Of An Entrepreneur’s Kid”.  But now, two years later as a college student, he’s determining how he wants to design his life, and this question is at the forefront of his mind.
At the end of this episode you will:
  1. What is a lifestyle entrepreneur? 
  2. How to engineer your offers so people always buy
  3. How to know if an open and close cart is really for you

 

Special Note: This episode was originally scheduled to be episode 242 and that's why you'll hear me reference that number during the episode. However, due to unforeseen circumstances, it's being released as episode 241. To find the show notes, just click this link.

 

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Aug 16, 2021

The best source of business comes from word of mouth. In this episode we’re talking about forming your business affiliate dream team. These are other companies you partner with for mutual benefits. By creating dream affiliate partners you can provide broader scale options for your clients while receiving pre-qualified clients ready to give you money. In this show we talk about how to choose the right partners for your business and how to reach out to them appropriately.

At the end of this episode you will:
  1. Know exactly which businesses make the perfect partners for your company
  2. Know how to choose those partners
  3. Know how to approach them for the outcome you want

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
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Aug 9, 2021
Predictable systems are what makes the work flow. Systems to scale, systems to grow your team, systems to manage your marketing, client facing systems, and more… 
 
This 2-part show with systems scaling queen Racheal Cook makes understanding how, why and when to create systems within your business, simple. There was so much business IQ delivered that we broke this show up into 2 parts, so be sure to tune in to both for the full effect in your profit. In detail we discuss, scaling versus growth, the 3 systems every business needs and why you don’t need to try to do everything to create a profitable online service or consulting practice.
At the end of this episode you will:
  1. Learn the difference between growth and scaling
  2. Understand why the best sales start with subtraction
  3. Gain confidence that you really don’t have to be everywhere online to be profitable

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Aug 2, 2021
Predictable systems are what makes the work flow. Systems to scale, systems to grow your team, systems to manage your marketing, client facing systems, and more… 
 
This 2-part show with systems scaling queen Racheal Cook makes understanding how, why and when to create systems within your business, simple. There was so much business IQ delivered that we broke this show up into 2 parts, so be sure to tune in to both for the full effect in your profit. In detail we discuss, scaling versus growth, the 3 systems every business needs and why you don’t need to try to do everything to create a profitable online service or consulting practice.
At the end of this episode you will:
  1. Learn the difference between growth and scaling
  2. Understand why the best sales start with subtraction
  3. Gain confidence that you really don’t have to be everywhere online to be profitable

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
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SweetLife Insiders Community

Jul 26, 2021

Today we’re diving into the actual, step by step, proven process of building a global empire organically without paid ads.  Following Lorraine Dallmeier’s proven process, you’ll not only be inspired but  leave this show with tactical marketing you can apply to your brand right now, even if you have no marketing team or little marketing experience.

At the end of this episode you will:
  1. Know the 6 steps to create a global empire
  2. Be inspired that little marketing skills are required to grow a loyal following 
  3. Understand the power of brand protection and how to apply this to your company
  4. Learn about “edu-tainment” and how to apply this to your content marketing 
  5. Have yet another confirmation that consistency is king

 

To learn more, visit the show notes

 

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Jul 19, 2021
People don’t talk about licensing. In fact, it’s a secret weapon that most companies don’t tap in to. However, licensing when done properly can be the catalyst to higher profit than you ever dreamed possible. And there’s no catch! In fact, the business model of licensing your content, course, or program is quite simple. This week we’re continuing our conversation about from episode #235 and talking about the types of content companies line up to license.
 
I’m also sharing behind the scenes details of how I’ve licensed my content, methods, frameworks and processes for over a decade. And you can too!
At the end of this episode you will:
  1. Know what makes your content valuable enough to be licensed
  2. Know how to license what you already have and not re-create the wheel
  3. Know how to decide if licensing is right for you

 

To learn more, visit the show notes

 

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Jul 12, 2021
If you’re an established entrepreneur with proven programs, courses, or content, and you’re looking to grow exponentially, then this episode is for you. By creating content to license you can demonstrate thought leadership in your space, increase credibility across your audience, expand your business to B2B or create a dual business model. 
 
This an intro to licensing for entrepreneurs who want to know how content licensing works, those who want to demonstrate thought leadership in your space through Licensing, those interested in transitioning from B2C to B2B in some capacity. This show will give you a good foundation and knowledge base to consider your options.
At the end of this episode you will:
  1. Know what licensing is and how to make money doing it
  2. Know the business model of licensing and if it's right for you
  3. Know the prerequisites to license your content

 

To learn more, visit the show notes

 

Get Connected!

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Jul 5, 2021
Lead magnets are a fundamental to grow your list of prospective buyers. But, unlike 2012, you can’t just throw a fancy .pdf out there and expect to get high-quality leads, if you get any leads at all? In this show we’re discussing the changes to lead magnets and what is considered valuable to those you really want to attract. 
 
How we use lead magnets has significantly changed over the last decade and in this week’s episode we’re diving into what’s working to generate leads and what is not. Generating high-quality leads with the right prospects is a vital part of your marketing.
At the end of this episode you will:
  1. Understand what a lead magnet is and what it should accomplish
  2. Have ten lead magnet ideas that are working in 2021
  3. Know the type of pdf lead magnet you should avoid

 

To learn more, visit the show notes

 

Get Connected!

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