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SweetLife Entrepreneur™ Podcast

The ultimate online business podcast that delivers trainings most consultants charge thousands for, with proven strategies to grow and scale your business online. April Beach hosts the weekly podcast to help you design, launch and scale your business, with a rare behind the scenes look of what it really takes to build an impact brand for high profit, deep purpose, and lifestyle freedom. Each show delivers expert steps to build your service business including offer strategy, online marketing, branding, service development, sales, how to scale, launch expertise, speaking, writing, coaching, PR and more. Shows include crazy-good bonuses, implementation worksheets, free courses, surprise extras, an online community, and no annoying advertising! We don’t hold back! It’ll feel like April Beach and guest experts are sitting right beside you revealing insider truths and trusted business knowledge. Her unfiltered style of teaching what it takes to build a profitable company and design the future you want, and her ability to simplify business growth, comes from her lifetime of experience as a lifestyle entrepreneur, and over two decades coaching women founders. podcast@sweetlifeco.com
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SweetLife Entrepreneur™ Podcast
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Now displaying: Page 1
Jan 30, 2023
This episode is part of our “Becoming Known” Series of curated shows and cherry picked experts to level up your brand and establish thought leadership in your space. 
 
Today, we’re detailing a higher level strategy to use podcast guesting to grow your business. We all know that podcast guesting is a great way to be seen, but what we’re talking about today surpasses the basics of “how to pitch”. 
 
Our guest expert Angie Trueblood (The Podwize Group), unfolds powerful strategies used by thought leaders to expand awareness of their expertise that you may not have considered. In this show Angie shares insider thoughts to approach shows, why you should reconsider your signature talk titles based on your objectives, how to research hosts and analyze if they’re a good fit and how you could actually be holding back your brand from growth based on your guesting strategy. 
 
To learn more visit the show notes https://sweetlifepodcast.com/273
Jan 23, 2023

If you're looking to grow your personal brand and increase sales then using press is a smart avenue.  There are many ways to approach and land proper publicity. In this episode we talked to Brielle Cotterman  about how to build a foundation of celebrity and a press worthy personal brand through crafting stories. 

 

Brielle breaks down her profitable storytelling framework and you will walk away from this episode knowing the three stories every entrepreneur must have in their bank to grow your business through press, and gain attention of highly sought after media.In this show we also break down the foundation of celebrity and the aspects of your business that you  want to have designed and structured before you move into the strategies here. 

 

This is an excellent  episode for entrepreneurs who are ready to scale by gaining media attention. In order to leverage the  

training taught in this episode you must have your online offers engineered that are ready to scale and a complete client journey laid out and ready to go. If you don't have those things in place yet visit www.sweetlifeco.com

To learn more visit the show notes https://sweetlifepodcast.com/272

Jan 16, 2023
This episode is for those of you who are moving into higher levels, more impact, bigger stages, more influence, more income, more impact. If you’re an established coach, consultant, speaker, author or niche service expert, and it’s time to move up. 
 
In this episode, we kick off with the most powerful things you must have in place before you start your “becoming known” campaign. We’ll cover a short check list of foundations and  work on your strategy to become known. You’ll receive a list of action items and also a list of strategic decisions, including how to make these choices and where to start. 
 
It’s hard to become known when you’re head down in your work. You’re busy taking care of your clients, not telling everyone about the work you’re doing. You just do the work, and hope people will tell their friends about your awesomeness. 
 
Or, perhaps you do have a huge social following? You’ve mastered the art of communication, you love being on your social platforms and your following has grown, but now it’s time to become known on the next level to move up, not only move forward. 
 
This series of shows breaks down proven strategies from the Greats, that you can leverage today to become known, establish leadership and rise above the noise, or break into new noise, with guests Brielle Cotterman, Eileen Wilder, Angie Trueblood, and more…
 
Let’s get going… 
 
To learn more visit the show notes sweetlifepodcast.com/271
Jan 9, 2023

If you’re an established entrepreneurs with a proven programs, courses, or content, and you’re looking to grow exponentially, then this episode is for you. By creating content to license you can demonstrate thought leadership in your space, increase credibility across your audience, expand your business to B2B or create a dual business model. 

  

This an intro to licensing for entrepreneurs those want to know how content licensing works, those who want to demonstrate thought leadership in your space through Licensing, those interested in transitioning from B2C to B2B in some capacity. This show will give you a good foundation and knowledge base to consider your options. 

 

To learn more visit the show notes sweetlifepodcast.com/270

Jan 2, 2023

Certification programs are a great way to scale your coaching business. However, most people don’t know where to start or how to go about building, releasing and managing a certification program.

In this episode we break down the steps to building an online certification program. Download the Checklist to Build an Online Certification Program (Get it by visiting the show notes sweetlifepodcast.com/269)  

In addition, we’re also discussing who should and who should not create a certification program, the pros and cons of this business model, how this type of offer will affect your long term business growth, what your future life will look like with a certification program, and of course the elephant on the room regarding the legitimacy and credibility of certification programs.

At the end of this episode you will:

  1. Know the steps to create and launch a certification program
  2. Have a clearer understanding of launching a certification program is for you

To learn more visit the show notes sweetlifepodcast.com/269

Dec 26, 2022
Looking to build a profitable online consulting, coaching or expert service business? This episode breaks down the 10 foundations, created by April Beach that are required for a thriving company you’ll love. Once you discover these 10 online business foundations, your business will scale faster and you’l personally thrive as a CEO
 
 
 
At the end of this episode you will: 
 
  1. Know the 10 Foundations of a Million Dollar Online Business
  2. Identify which building blocks are not aligned in your company
  3. Know how to take the first steps to fix them

To learn more visit the show notes sweetlifepodcast.com/268

Dec 26, 2022
There is certain steps that you can strategically follow to create a predictable online business. This is not pie in the sky in the strategies we talk about in this episode we've been applying to our own business and teaching others for almost 10 years.
 
In the show you will learn the step-by-step process to lay out your entire calendar year for high profit deep impact and lifestyle freedom. Including the nitty-gritty of how to plan out your online offers, your launch campaigns, and those big business projects you have been wanting to work on but I've never found the time.
 
 
At the end of this episode you will: 
  1. Know the order of operations in which to plan your yearly calendar
  2. Discover April beach is secret process that has predictably created up to six months of travel time with her family since 2011
  3. You will be able to immediately lay out your calendar and start applying this process to create more intention, and clear marketing campaigns in your online business 

To learn more visit the show notes https://sweetlifepodcast.com/267

Dec 26, 2022
The SweetLife™ Entrepreneur Podcast is back and delivering proven business trainings for coaches, consultants, experts, authors and speakers who are ready to scale their business online. We’re committed to another 5 years of helping you create leading online offers, programs, courses and services that scale your business past a million. Including how to license your content, courses or trainings, how to build certification programs and how to market, gain PR and become known as the leader in your space. 
 
Get a unique and unfiltered view behind the scenes with online business leader, April Beach and her trusted leading friends, to build your business for high profit, deep impact, lifestyle freedom. 
 

To learn more visit the show notes https://sweetlifepodcast.com/266

Dec 19, 2022
This episode kicks off a series called  “The Ultimate Guide To Your Perfect Business Model; For Experts, Coaches and Consultants”. In these shows we unpack the process of intentional business design, offer engineering, and business architecture to build a business for high-profit, deep impact, lifestyle results. 
 
In this kick off to the series we discuss what business modeling is, who needs to go through this process and why this process is the fastest way to get the life and business you’re working hard for. You’ll also get April’s 7 Questions That Lead To Your Perfect Business Model and Offer Types. 

At the end of this episode you will: 

  1. Know how to use the power of business modeling to get what you want
  2. Access April’s 7 Questions That Lead To Your Perfect Business Model and Offer Types
  3. Understand where in your business you may need to make changes and alter your offer model

To learn more visit the show notes https://sweetlifepodcast.com/265

Dec 12, 2022
Whiteboard sessions are a great conversion tool to convert leads to buyers. If you’re a coach, consultant or niche skill provider, you’re always looking for great ways to deepen your relationships with your followers and position yourself as the ideal solution. In this show I unpack how to use “whiteboard” sessions to further connect with your audience and increase sales. This show details the exact steps to fill and deliver your next white board session. 
 
 

At the end of this episode you will: 

  1. Have the exact process to fill and deliver whiteboard client conversion sessions
  2. Know how to plan your next whiteboard session into your launch

For more information visit https://sweetlifepodcast.com/264

Dec 5, 2022
Disqualifying clients is an important part of business growth. This concept comes from the idea that concentrating your sales and marketing on only the most qualified leads is a more successful way to increase sales. But how do you disqualify clients and find the perfect people you’re called to serve? That’s what we’re covering in today’s show. 
 
This is not a training on “ideal client avatars” or niche coaching topics - these are the questions no one is telling you to raise, but they must be asked for your happiness and financial success, and that of your clients. 
 
 

At the end of this episode you will: 

  1. Know what topics to qualify and disqualify clients on
  2. Have a list of questions to workshop for yourself to get clear 
  3. Gain confidence in developing a disqualification mindset in your business 
  4. Leave this episode looking at the current clients you have and immediate being able to see who is the perfect fit and who is not.



For more information visit https://sweetlifepodcast.com/263

Nov 28, 2022
People don’t talk about licensing. In fact, it’s a secret weapon that most companies don’t tap in to. However, licensing when done properly can be the catalyst to higher profit than you ever dreamed possible. And there’s no catch! In fact, the business model of licensing your content, course, or program is quite simple. This week we’re continuing our conversation about from episode #235 and talking about the types of content companies line up to license.
 
I’m also sharing behind the scenes details of how I’ve licensed my content, methods, frameworks and processes for over a decade. And you can too! 
 
For more information visit https://sweetlifepodcast.com/262
Nov 21, 2022
If you’re an established entrepreneurs with a proven programs, courses, or content, and you’re looking to grow exponentially, then this episode is for you. By creating content to license you can demonstrate thought leadership in your space, increase credibility across your audience, expand your business to B2B or create a dual business model. 
 
This an intro to licensing for entrepreneurs those want to know how content licensing works, those who want to demonstrate thought leadership in your space through Licensing, those interested in transitioning from B2C to B2B in some capacity. This show will give you a good foundation and knowledge base to consider your options. 
 

At the end of this episode you will: 

  1. know what licensing is and how to make money doing it
  2. know the business model of licensing and if it's right for you
  3. know the prerequisites to license your content 

To learn more, visit the the show notes on http://sweetlifepodcast.com/261

Nov 14, 2022
If you’ve been spinning your wheels or struggling to get noticed, you’re not alone. In today’s fast paced world of online leaders, it’s not a surprise when new and established businesses struggle to get traction. So… how do you become known in world where every one is an “expert” and you’re too busy in the grind to toot your own horn to stand out. 
 
The answer… develop a permium, signature offer or program, guided by your leading framework, method, system, or process.  When you create a signature program, online course, membership, event, service, offer, and method, things quickly change in your company that will impact your message, marketing and profit like never before. In this show we also dive into the most common types of scalable online offers and which may be right for you. 
 
“A signature program or offer is a unique service, that you create from your experience, method, framework, or expertise, that delivers predictable-transformational-measurable results”  - April Beach 
 
This show is an expansion of the Your Signature Offer™ masterclass provided by April Beach and the SweetLife™ Company.
 

At the end of this episode you will: 

  1. Identify if you’re ready to scale with a signature program or offer
  2. Identify areas of need you may have to stand out in your niche
  3. Know the most common types of scalable online offers
  4. Know the two types of signature offers 
  5. Know the true definition of what a signature program or offer really is

 

To learn more, visit the the show notes on http://sweetlifepodcast.com/260

 

Get Connected!

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SweetLife Company: LinkedIn

April Beach: Instagram

April Beach: LinkedIn

Feb 7, 2022
The SweetLife Podcast™ just turned 5! We've taken a short break to reset and plan the next generation of the show. In this episode, we're sharing listener stats and new plans for the next five years. 
 
Tune in to stay up to date and be ready for what's to come! Thank you to all of our Insiders for participating in the future building of this leading show, sharing feedback wishes and the incredible business wins you've achieved by using this podcast and your secret weapon. We are so excited for you!
 
Dec 27, 2021
There’s a key to success that you’ve heard before, but it’s harder to implement than it sounds. This key is “simplicity”. When you’re able to clarify and simplify the punch list that needs to be done in your business, your implementation will be faster, you’ll be less overwhelmed and you’ll make your life as an entrepreneur much happier. 
 
This week on the show, I’m sharing the simple framework I give to our clients, to get fast clarity and immediate results. When you what to focus on, when to apply that focus, and how… you’ll make massive business gains.
At the end of this episode you will:
  1. Get April Beach’s secret framework for focus and success
  2. Know how to think about business focus in a new and faster way
  3. Understand what you need to do to implement this framework and start taking action in your business

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Dec 20, 2021
Growing a company while raising a family is a lot of work. Oftentimes entrepreneurs feel maxed out, and “Cat's in the Cradle” by Harry Chapin breaks your heart. You started your company for freedom, and you know you can obtain it, but you don’t want to wait to sell or years more of hard work before reaping family life’s rewards. 
 
In this episode we break down 3 practical systems you can implement this week, that require minimal work and will gain you maximum time freedom.
At the end of this episode you will:
  1. See how you can tweak your business model right now to create more time
  2. Know the power of messy days, how to schedule them and why you’ll love them
  3. Know more creative ways you can connect with your #1 team (family)

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Dec 13, 2021
When it comes to podcasting, everyone thinks ads are the way to monetize, but in this episode I’m breaking down other ways to grow your business with a podcast, and how to choose which is right for you. Podcasting is a great way to become known, grow your following and build relationships with your audience. Podcasting is also a great way to fill your coaching services, but it’s definitely not for everyone. 
 
Tune into this show to hear behind the scenes of the business of podcasting, how to use a podcast for business exposure, and how to monetize your podcast in the best way for your goals and capacity.  For most people, monetizing a podcast is a no-brainer but figuring out how to go about doing it in the right way for your company can be tricky. This show solves that issue.
At the end of this episode you will:
  1. Have a clear understanding if you should launch a podcast
  2. Know the 3 ways to monetize your podcast

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Dec 6, 2021
When it comes to podcasting, everyone thinks ads are the way to monetize, but in this episode I’m breaking down other ways to grow your business with a podcast, and how to choose which is right for you. Podcasting is a great way to become known, grow your following and build relationships with your audience. Podcasting is also a great way to fill your coaching services, but it’s definitely not for everyone. 
 
Tune into this show to hear behind the scenes of the business of podcasting, how to use a podcast for business exposure, and how to monetize your podcast in the best way for your goals and capacity.  For most people, monetizing a podcast is a no-brainer but figuring out how to go about doing it in the right way for your company can be tricky. This show solves that issue.
At the end of this episode you will:
  1. Have a clear understanding if you should launch a podcast
  2. Know the 3 ways to monetize your podcast

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Nov 29, 2021
This is a great show for businesses who are investigating the idea of launching a membership community. If you want to increase profit and serve more people at a time in the form of a membership community, this show will give you more clarity on how that type of program structure will work in your business and your life. 
 
Membership programs deliver reoccurring information, content, trainings and/or engagement to clients on an ongoing basis. But, to create an excellent membership program that keeps people engaged, with ongoing monthly reoccurring revenue, you need to do a few things right. In this episode, we’re talking about those things…
At the end of this episode you will:
  1. Understand membership offer structures
  2. Get insider help on how to keep your members engaged
  3. Have a structure to scale your time for more money with less work

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Nov 22, 2021

When it comes to the business of coaching or consulting, 1-1 services dominate the market, However, coaching people 1-1 takes a great deal of time and you’ll hit a financial and physical ceiling. This mistake often causes coaches to stay stuck in busy work and lifestyle cages and then many burn out completely. Instead, we’re diving into the business model of group coaching and how to shift your business from 1-1 to 1-group.

At the end of this episode you will:
  1. Hear how easy it is to go from 1-1 to 1-group
  2. Know why your 1-1 clients will like group coaching better
  3. Have the steps to move into group coaching services 

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Nov 15, 2021

In this episode we break down the difference between coaching and consulting and determine which is the right business offering for your new company. We also dive into how to structure your services, packages and initial marketing plans.

At the end of this episode you will:
  1. Understand the difference between coaching and consulting
  2. Have clear steps to package your first coaching or consulting packages
  3. Have a good understanding of how to market yourself during initial launch 

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Nov 8, 2021
This is the second episode in our series called  “The Ultimate Guide To Your Perfect Business Model; For Experts, Coaches and Consultants”. In these shows we unpack the process of intentional business design, offer engineering, and business architecture to build a business for high-profit, deep impact, lifestyle results. 
 
In this show we break down the structure of online courses and how to use them to grow and scale your business. We talk about the history of online courses, why many today are failing, the types of online courses you may want to consider and how to use online courses the correct way to increase profit. 
At the end of this episode you will:
  1. Know the two primary ways online courses are delivered
  2. Know what audiences are currently buying online courses
  3. Know if online courses should be part of your business model architecture

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Nov 1, 2021
This episode kicks off a series called  “The Ultimate Guide To Your Perfect Business Model; For Experts, Coaches and Consultants”. In these shows we unpack the process of intentional business design, offer engineering, and business architecture to build a business for high-profit, deep impact, lifestyle results. 
 
In this kick off to the series we discuss what business modeling is, who needs to go through this process and why this process is the fastest way to get the life and business you’re working hard for. You’ll also get April’s 7 Questions That Lead To Your Perfect Business Model and Offer Types.
At the end of this episode you will:
  1. Know how to use the power of business modeling to get what you want
  2. Access April’s 7 Questions That Lead To Your Perfect Business Model and Offer Types
  3. Understand where in your business you may need to make changes and alter your offer model

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Oct 25, 2021

You need a constant flow of new leads coming into your business, but marketing can be overwhelming and time consuming. Entrepreneurs spin their wheels all the time, wondering what to do, where to post and how to find their perfect clients. In this show we’re simplifying the process of marketing, but breaking up the 4 way to find clients. The greatest news is that you only need to nail one of these ways to build a thriving expert, coaching or consulting business.

At the end of this episode you will:
  1. Know the 4 ways to find clients
  2. Have powerful clarity in which is the best for your company
  3. Level up your marketing and strategy in a simple way that works

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

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