According to our guest this week, speaking is 20x more powerful for growing your business than online marketing.

So, if you’ve ever imagined yourself standing on stage speaking to a room full of people, but you have no idea how to make that happen, this episode is for you.

Pete Vargas teaches people how to grow their business and spread their message through stages. In 2003, his life was deeply impacted by one man who was speaking on-stage and he’s been dedicating his life to the power of stages ever since.

Pete and his team have booked over 47,000 stages worldwide and generated tens of millions of dollars in revenue through those stages. In 2016, Pete founded Advance Your Reach; a company with a mission to impact one billion lives through one million stages across seven spheres of influence.

Pete believes your signature talk is the most powerful marketing tool you have and that stages are the fastest way to grow your business.

I’ve personally utilized Pete’s strategies to grow my own business through speaking and I’m thrilled to have him on the show to share his wisdom with you as well.

Episode Highlights:

1. Pete’s four tips for overcoming your fear of speaking on stages.
2. Pete’s four-part framework for using stages to grow your business.
3. The power of sharing your message in relation to your overall purpose with your business and life.

To learn more, visit the show notes

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As long as your business’ doors are open, you need to be mindful of your brand.

If you’ve found yourself in a place where you don’t know what to post on social media, you think your company looks like everyone else’s, or you’re not getting noticed, it’s likely because you either haven’t been through a branding process or it’s time for you to rebrand.

In this final episode of my three-part series with Elizabeth McFadden, we’re breaking down exactly what to do after you put together the brand strategy we discussed in episodes 143 and 144.

Episode Highlights:

1. The three components of rolling out your new brand.
2. The importance of making sure your brand experience matches your brand’s visuals and messages.
3. What it looks like to evolve your brand over time.

To learn more, visit the show notes

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SweetLife Company: Business Consulting for Entrepreneurs
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Today, we’re continuing our three-part branding conversation with Elizabeth McFadden.

Not only has Elizabeth been such an important asset to the development and growth of my own businesses, but she’s single-handedly responsible for the messaging behind the entire new industry of baby planning and parent coaching that I helped create back in the mid-2000’s.

In last week’s episode, Elizabeth taught us all about what branding is and who it’s for. This week, she’s teaching us the next section of the fundamentals of how to develop your brand so that you can make money, become known, and attract the perfect clients to your business like a magnet.

Episode Highlights:

1. A breakdown of the components of a brand strategy.
2. The exact steps to take yourself through the branding template and process.
3. How to know when to be clear and when to be clever with your messaging and branding.

To learn more, visit the show notes

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SweetLife Company: Business Consulting for Entrepreneurs
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SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Our guest for the next three episodes taught me everything I know about branding.

With over twenty years of experience, Elizabeth McFadden has successfully positioned small-to-mid-sized businesses in the marketplace by developing brand strategies, engaging copy, and executing marketing and media plans.

Elizabeth’s current role at Novella Brandhouse involves leading the entire branding process and the marketing strategy side of what they do and overseeing their day-to-day operations.

Elizabeth is also the mom of three boys, like me, and we’ve even taken our families on hikes together here in the mountains of Colorado.

Episode Highlights:

1. How Elizabeth grew her company from a home-based, online business to where it is today with a team based out of Kansas City while raising three young boys.
2. A breakdown of the different components of a brand.
3. The fundamentals of big business branding for smaller entrepreneurs.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community