LinkedIn is a very misunderstood platform and, unfortunately, what you don't know about it could be killing your business.

Viveka von Rosen is the Co-Founder of Vengreso; the largest provider for full-spectrum digital sales transformation solutions. Known as the @LinkedInExpert, Viveka is also a bestselling author who has been featured by Forbes, Buzzfeed, INC., Entrepreneur, Selling Power, and Social Media Examiner.

Viveka shares her expertise, and humor, with us in this jam-packed episode that will help you re-frame the way you think about and utilize LinkedIn.

Episode Highlights:

1. Who LinkedIn is for. (YES, it actually is great for service-based entrepreneurs!)
2. A breakdown of the different types of content you, and should, upload to LinkedIn.
3. A few "deadly sins" that can kill your business on your LinkedIn.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

In last week's episode, I explained what a signature offer is and why it's so important for your business.

Today, I'm explaining the components and characteristics of what exactly makes an offer, product, retreat, service, etc your signature offer.

When designed properly, a signature offer can elevate your life-first business and provide the freedom you've always wanted.

Episode Highlights:

1. A recap of what a signature offer is and why it’s important.
2. A breakdown of seven key components of a signature offer.
3. Some very important strategies in business modeling techniques you should be focusing on as you build your signature offer.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

It's no secret the online space is crowded. There are millions of coaches, consultants, and service-based providers across hundreds of industries.

So, how do you stand out from the crowd?

If you're in either phase two, three, or four of my SweetLife Entrepreneur System, it might be time for you to create a signature offer.

A signature offer can help you own your niche and set boundaries with your customers.

Don't quite know what a signature offer is? Well, you're about to.

Episode Highlights:

1. An explanation of exactly what a signature offer or program is.
2. A breakdown of the two types of signature offers.
3. Four reasons a signature offer may be right for your business.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Amy Porterfield has worked with mega-brands like Harley-Davidson motorcycles and peak performance coach, Tony Robbins; where she oversaw the content development team and collaborated on groundbreaking online marketing campaigns.

Amy inspires over 250,000 online entrepreneurs through her bestselling marketing courses, thriving social media community, and popular podcast; Online Marketing Made Easy.

Even though I’ve been creating online courses for a decade, it wasn’t until I connected with Amy two years ago that it all finally clicked.

Whether you’re just starting to consider launching your first online course, or you’re course creation veteran like me, you’re going to learn some things from Amy.

Episode Highlights:

1. How Amy develops her own content and how she teaches others to create the content that will give them the traction to build their first online course.
2. Amy’s advice on how long you should wait before creating your first online course.
3. Why being vulnerable and transparent help you connect with your tribe and how Amy practices this in her own business.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Whether you're getting ready to launch your business or have recently launched it, you're probably realizing how difficult it is to stand out from others in your industry and become known as the person to help solve your ideal client's issue or needs. 

Becoming known is important because, in order to walk into your purpose, people need to know who you are.

You might be surprised to find that I don't suggest spending money once in this episode.

The three no-cost strategies discussed in this episode are not quick fixes, but they will deliver powerful results.

Episode Highlights:

1. Why it's so hard to become known as the go-to expert these days.
2. Two business strategies to help you become known as the go-to expert in your field.
3. The uncomfortable personal strategy you'll need to implement in order to become known.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

It’s that time of year when our kids are getting a fresh start by heading back to school. It’s also the perfect time of year for our families to get a fresh start as well.

Implementing strategies and structures as a family as your kids head back to school can lead to less stress and more revenue.

This week’s guest, Suzanne Brown, is a strategic marketing and business consultant, work-life balance speaker, and the author of Mompowerment: Insights from Professional Part-Time Working Moms Who Balance Career and Family.

If you're finding your home to be a little chaotic with the start of a new school year, take a listen as Suzanne shares structural systems and formulas for ways we can capitalize on the current season we’re in and how we can leverage these systems, both for our business and our family.

Episode Highlights:

1. Suzanne's thoughts on why routines, especially at bedtime and in the morning, are critical for keeping your family organized.
2. Suzanne's tips for staying focused and maintaining your new routines.
3. Why Suzanne's advocates for outsourcing certain parts of your daily or weekly routines.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

It's the unknowns of being an entrepreneur that can often-times be the most intimidating part.

For parents considering starting their own business, it's even more intimidating because you have to think about how being an entrepreneur will impact your kids as well.

If you've ever worried about this, make sure you take a listen to this special episode with a very special guest who should be able to ease your mind.

My oldest son, Timothy Beach, is on the show to give us his take on what it's like being in a lifestyle entrepreneur family.

Episode Highlights:

1. Tim's perspective on what it was like growing up in a lifestyle entrepreneur family.
2. Tim's most and least favorite things about being in a lifestyle entrepreneur family.
3. The new project that gives you a peek behind the scenes of a lifestyle entrepreneur family.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

We're approaching one of my favorite times of the year.

The kids are heading back to school, or three different schools in my case, and we can start shifting our focus back to our businesses.

However, sometimes coming back to a business after a hiatus can be chaotic or overwhelming.

As this week's guest says, "Chaos is nothing but fear. That's what overwhelm is."

Cindy Van Arman is a highly sought-after accountability and kick-you-in-the-butt speaker who is super passionate about empowering solopreneurs to get stuff done and giving you the tools you need to conquer overwhelm.

In this episode, Cindy shares with us her proven system to help open the space needed to finally take control of your time and energy so you can have a business that you run instead of it being the other way around.

The great thing about Cindy's system is that it can work no matter what phase of the SweetLife Entrepreneur System you're in and it can also help you take control of your life outside of your business.

Episode Outcomes:

1. Cindy's system for clearing mental space and getting your business, and personal life, organized.
2. What to do with ideas that aren't a priority now, but that you'll want to explore further in the future.
3. Why you need to have something that allows you to walk away from your business for a little while and helps you come back recharged.

To learn more, visit the show notes.

Connect with Me!

AprilBeach.com/Facebook
AprilBeach.com

Are You Ready to Reset, Refocus, And Make Money This Fall?

If you're like me, you've created your own business so you can spend quality time with your family and summer is the perfect season for doing just that.

However, as summer starts to wind down and the kiddos head back to school, it can sometimes be a little challenging to regroup and get back into the daily swing of things with your business.

That's why this is the perfect time of year to do a little of bit thinking about the next few months and how you would like to be making money this fall.

In This Episode:

It's important to take the time to reset, refocus, and reorganize your business a few times throughout the year.

If you're struggling with getting things going again, or have just hit a wall, you definitely want to listen to this week's episode.

In this episode you'll learn:

1. Four things you can do right now to kickstart your business, either again or for the first time, so you can make money this fall.
2. The recommend timeframe you should allow for completing these four things.
3. The multiple resources I have to help you complete these four things.

To learn more, visit the show notes.

Connect with Me!

AprilBeach.com/Facebook
AprilBeach.com

Are You Struggling to Build Your List or Following?

If the answer is yes, you might not have niched down enough in your business.

When you try to be everything to everyone, you end up helping no one.

Even though it might be scary, niching down when it comes to your target client or the products and services you offer, can sometimes be the best thing you can do for your business.

In This Episode:

Stephen Warley found himself a reluctant entrepreneur after being laid off in 2000.

Now, with over 18 years of entrepreneurial experience, Stephen can't imagine working for anyone else and is driven to help others find work/life harmony by creating a niche tribe.

With only 50 leads for potential clients, Stephen was able to create a business that led him to generate over $600,000 in a single year; proving that you don't need a giant list to make a significant amount of money.

In this episode you'll learn:

1. The four steps you need to go through to hone in on your niche tribe business model.
2. Why having a niche tribe is so important and who it will benefit most.
3. Multiple real-life examples of successful businesses utilizing the niche tribe model.

To learn more, visit the show notes.

Connect with Me!

AprilBeach.com/Facebook
AprilBeach.com

How Am I Able To Take Two Months Off Every Summer?

My husband and I run four businesses, raise three boys, and still manage to take two months off every summer to devote to spending quality time with our family.

I often get asked how we're able to do that and the answer is very simple:

We've chosen business models that allow us to take that time off.

In This Episode:

Being a lifestyle entrepreneur is about building a business that allows you to live.

What's the point of working so incredibly hard to build a successful business, if you can't enjoy the fruits of that success with your loved ones?

Choosing the right business model for your family is the key to balancing work, life, and family.

In this episode you'll learn:

1. What a business model is.
2. The different types of business models that are available to you.
3. The things you need to consider when choosing the right business model for your family.

To learn more, visit the show notes.

Connect with Me!

AprilBeach.com/Facebook
AprilBeach.com/FacebookGroup
AprilBeach.com/Instagram
AprilBeach.com/Linke

Want to Get New Clients Without Creating Complex Funnels?

Confession #1: I actually really like fancy funnels.

I think funnels are a very effective method of landing new clients.

However, I know not everyone feels the same way or has the money to put into Facebook ads that lead your potential clients to your funnels.

Confession #2: Unfortunately, I'm not the best at doing things the simple way; which is part of why I like funnels.

Fortunately, I know just the man to help explain a simple way you can grow your business without the need for complex funnels!

In This Episode:

Marc Mawhinney is a life-long entrepreneur who helps coaches get more clients without paid advertising.

His dry sense of humor had me laughing more than I have during an interview in a very long time.

I was also deeply able to relate to Marc's "straight-shooter" approach to his business.

According to Marc, coaches over-complicate the concept of coaching and he's here to bring some common sense back into it.

In this episode you'll learn:

1. How to grow your business organically through producing great content.
2. How to produce great content consistently.
3. Marc's "straight-shooter" approach to how he runs his business and his incredibly successful Facebook community.

To learn more, visit the show notes.

Connect with Me!

AprilBeach.com/Facebook
AprilBeach.com/FacebookGroup
AprilBeach.com/Instagram
AprilBeach.com/LinkedIn
AprilBeach.com/YouTube

Are Your Kids Involved In Your Business?

I've mentioned multiple times on the show how we actively involve our kids in our businesses. We do this to not only to help makes things easier now, but to help set them up for their future.

We want our kids to be prepared for entrepreneurship and we're doing everything we can to help facilitate that.

In This Episode:

Luckily, my guest this week feels exactly the same way!

Sarah Boyd is a writer, speaker, and the Founder of Resilient Little Hearts; a children's publishing house.

As a mother of two, who also happens to be an expert in the fields of psychology and neuroscience, Sarah is deeply committed to equipping the next generation with the foundational life skills of resilience, courage, and kindness through using the power of story.

In this episode you'll learn:

1. Sarah's incredible story that saw her have a confrontation with her own mortality and her family make an international move.
2. Ways to help your kids prepare for entrepreneurship.
3. Ways you can support your kids through the transitions of entrepreneurship.

To learn more, visit the show notes.

Connect with Me!

AprilBeach.com/Facebook
AprilBeach.com/FacebookGroup
AprilBeach.com/Instagram
AprilBeach.com/LinkedIn
AprilBeach.com/YouTube

Want to grow your business while you're on vacation?

In last week's episode, I talked about how to prepare your business for when you go on vacation. This week, I'm diving into how you can grow both yourself and your business while you're on vacation.

Yes! You can actually grow your business while you're on the beach.

In This Episode:

It's absolutely critical for entrepreneurs, especially coaches and consultants, to take a break from their business at healthy intervals. You give so much of your mental, physical, and spiritual energy to your clients; you need to be able to fill your stores back up from time to time in order to provide the best service.

In this episode you'll learn:

Practical, yet powerful, strategies for how you can not only grow yourself, but also grow your business while on vacation.

To learn more, visit the show notes.

Connect with Me!

AprilBeach.com/Facebook
AprilBeach.com/FacebookGroup
AprilBeach.com/Instagram
AprilBeach.com/LinkedIn
AprilBeach.com/YouTube

Taking a Summer Vacation?

This can feel scary when you have a new business. Luckily, your SweetLife Podcast is here today tips on how to prepare your business for vacation.

In This Episode:

Small business owners, coaches, entrepreneurs, and solopreneurs all work very hard for clients. YOU work very hard for your clients. You give and give - and often don't stop giving until you wear ourself out.

Taking a vacation from your business is oftentimes the best thing you can do for your clients. Sound counterproductive?

Not exactly...

A vacation allows you to rest your mind and recharge your soul; which means you go back to your clients with a renewed sense of energy and drive.

Listen in and see why.

In this episode you'll learn:

Five tips to help you prepare your business for vacation so you can actually relax, have fun, spend quality time with your family/friends, and trust that your clients will be there waiting for you when you get back.

To learn more, visit the show notes.

Connect with Me!

AprilBeach.com/Facebook
AprilBeach.com/FacebookGroup
AprilBeach.com/Instagram
AprilBeach.com/LinkedIn
AprilBeach.com/YouTube

Have You Been Properly Training For Entrepreneurship?

Launching and developing a business without kids is totally different from launching and developing a business with kids.

That’s not to say one is easier than the other, because that’s simply not the case. They just require you to go about things a little differently.

When it comes to launching a business while raising children, you can't just wing it. You, and your family, need to be properly trained.

In This Episode:

If you're thinking about launching your business, or you've already taken the first few steps, I want you to stop right now ... and listen to this episode!

Launching your business won't just impact you, it will impact you're entire family.

That's exactly why I created this episode to help you learn how to incorporate them into the process.

In this episode you'll learn:

1. Why you should hold a pre-launch family meeting and the topics you should discuss.
2. The value of creating a family dream board and why it shouldn't be a virtual one.
3. The importance of making healthy habits a new normal starting now.

To learn more, visit the show notes.

Connect with Me!

AprilBeach.com/Facebook
AprilBeach.com/FacebookGroup
AprilBeach.com/Instagram
AprilBeach.com/LinkedIn
AprilBeach.com/YouTube

Are You Working Hard to Establish Yourself As An Expert, But Struggling to Get Noticed?

You've been working in your industry for a while now and you know your stuff.

You've got the experience and the expertise, but you still don't have the recognition or the audience.

This is a common issue for service-based entrepreneurs and, luckily, our guest this week has a solution for you.

In This Episode:

Primoz Bozic went from being a socially awkward programmer who made $7/hour to building a multiple 6-figure business online while traveling the world. He now helps service-based entrepreneurs establish themselves as experts in their industry and attract more ideal clients by using a 10-25,000-word ultimate guide.

According to Primoz, creating an ultimate guide is an extremely effective way to grow your audience, your email list, and even your client base.

In this episode you'll learn:

1. Primoz's inspiring journey into entrepreneurship.
2. What an ultimate guide and how to create one for your business.
3. The importance of acting on your "crazy ideas" instead of ignoring them.

To learn more, visit the show notes.

Connect with Me!

AprilBeach.com/Facebook
AprilBeach.com/FacebookGroup
AprilBeach.com/Instagram
AprilBeach.com/LinkedIn
AprilBeach.com/YouTube

Are You Utilizing The Untapped Market That Is LinkedIn?

Now that we're officially in June, it's time to break-out the bathing suits and the business plans!

Summer is a great opportunity to spend time with your family, but it's also a great time to grow and scale your business.

A fantastic, and underutilized, way to that is by taking full advantage of LinkedIn and this week's guest, Anna Sabino, explains how to do just that.

In This Episode:

Anna is the designer behind the jewelry brand, Lucid New York; which she started over ten years ago after leaving her wall street career. She is the author of Your Creative Career, a contributor to Medium, and a certified business building coach who helps her clients grow their creative businesses.

Anna is a firm believer in the power of consistently creating content and she's currently focusing on putting her content on LinkedIn since she believes there's an incredible opportunity for growth on the platform.

In this episode you'll learn:

1. The open landscape of LinkedIn and what that could mean for your business.
2. What it means to "fill up your creative well" and why it's so important.
3.  Anna's personal challenge to produce content on a daily basis on LinkedIn.

To learn more, visit the show notes.

Connect with Me!

AprilBeach.com/Facebook
AprilBeach.com/FacebookGroup
AprilBeach.com/Instagram
AprilBeach.com/LinkedIn
AprilBeach.com/YouTube

Are You Feeling Overwhelmed By The Idea of Finally Launching Your Business?

You're ready to finally leave the corporate world behind and live the life of travel you've always dreamed of or spend more time with your children while they're still young enough to not be embarrassed to have you around.

I totally get it!

Here's the thing ... you have to actually launch your business in order for it to bring the money and time-freedom that will allow you to do those things.

If you just had a mini-freak out when reading that last part, this episode is for you.

In This Episode:

If you keep experiencing problems while trying to launch your business, it doesn’t mean you're failing as an entrepreneur.

Launching a business can be confusing, overwhelming, expensive, time-consuming, and stressful ... if you're not smart about it.

You just need a plan that will take you from start to launch in a strategic way and that's exactly what I'm breaking down for you today.

[Tweet "If you keep experiencing problems while trying to launch your business, it doesn’t mean you're failing as an entrepreneur."]

In this episode you'll learn:

To learn more, visit the show notes.

Connect with Me!

AprilBeach.com/Facebook
AprilBeach.com/FacebookGroup
AprilBeach.com/Instagram
AprilBeach.com/LinkedIn
AprilBeach.com/YouTube

Are You Ready to Merge Your Personal Style With Your Personal Brand?

In last week's episode with Clarissa Grace, you learned that I have some serious styling issues.

Give me some board shorts, a tank top, and flip flops and I am one happy girl. 

Unfortunately, that doesn't exactly scream professional.

Is it possible to find that balance between being comfortable with your personal style and showcasing the best of who you are in your personal brand?

In This Episode:

If I thought the first part of the interview was uncomfortable, I was in for a rude awakening in the second half.

Clarissa works her magic by walking me through two different road maps to really break down the reasoning behind my personal style and explains how I can blend that seamlessly with my personal brand.

The great thing about this episode is that you're getting a raw peek into the process Clarissa takes her clients through so you can begin making some changes to your own personal style today.

In this episode you'll learn:

To learn more, visit the show notes.

Connect with Me!

AprilBeach.com/Facebook
AprilBeach.com/FacebookGroup
AprilBeach.com/Instagram
AprilBeach.com/LinkedIn
AprilBeach.com/YouTube

What Does Your Style Say About Your Personal Brand?

I'll be honest ... I'm more comfortable in flip flops and a bathing suit than I am in what most people would consider appropriate professional attire.

I even had a PR person tell me they couldn't work with me because my personal style fits in more at the beach than in the board room.

It's just who I am.

But ... is that negatively impacting my businesses?

In This Episode:

I first met Clarissa Grace about a year ago and I'm thrilled for you to meet her as well. 

Clarissa has a passion for fashion and, at one point in time, she even had her own thriving clothing label.

Now, Clarissa helps female entrepreneurs find their dazzling core of confidence by merging their personal style with their personal brand.

In this episode you'll learn:

1. How the tragic experience of losing both her father and son in a two-week period shaped Clarissa's career and future
2. How Clarissa knew she wanted to create her current business around her family and her ideal lifestyle
3. Why the topic of blending your personal style with your personal brand is so incredibly uncomfortable for me

To learn more, visit the show notes.

Connect with Me!

AprilBeach.com/Facebook
AprilBeach.com/FacebookGroup
AprilBeach.com/Instagram
AprilBeach.com/LinkedIn
AprilBeach.com/YouTube

You've just read "Crush It" by Gary Vee...

You're all fired up.

It's time to lay it all on the line.

It's time to be your brand and share your message.

And then...

Someone pukes on you.

You have to break up a fight over legos.

Or leave your whiteboard to take your kid to dance. 

Welcome to parent entrepreneurship! 

But guess what...

Your reason can't be your excuse.

In This Episode:

Gary Vaynerchuk is an expert at entrepreneurship, so I jumped at the chance to check out his latest book, Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too.

Truth is... this book made pick up my big-girl-britches and get my act together.

When I first started listening I got a little pissed. Gary shares how spending hours on twitter and publishing massive content on a regular basis is the way to go...

I immediately had thoughts like:

"You have no idea what it's like to grow a business with babies at your feet"

"Yea right... 11 hours a day on twitter. Whatever..."

"There is no way I can apply these strategies..." 

And then I told my self to shut up and listen.

And instead, I developed serious strategies that would allow me to "Crush It" with kids, and not allow my reasons to become my excuses. 

So tune in with me and let's "Crush It"

In this episode you'll learn:

1. Four different strategies to crush it as a parent entrepreneur
2. Why you should read this book if you're on a relentless pursuit of gaining control over your own life
3. How this book inspired me to make changes in my own business

To learn more, visit the show notes.

Connect with Me!

AprilBeach.com/Facebook
AprilBeach.com/FacebookGroup
AprilBeach.com/Instagram
AprilBeach.com/LinkedIn
AprilBeach.com/YouTube

Being an entrepreneur and taking care of a family can leave you feeling like you're being torn in a thousand different directions.

When you're with your family, you're worried about work and when you're working, you're constantly interrupted by your family.

Here's the kicker, though ...

It's not just your business. It's your entire family's business.

In our family, there's not just one entrepreneur parent, there's actually two!

Between multiple businesses and three kids, we'd never get anything done if we didn't stick to strict systems for running our family and businesses cohesively.

In fact, we've noticed that life starts to pretty much suck if we deviate from these systems for more than a week or two.

That's why I want to share them with you.

In this episode, you'll learn:

1. The 4 systems we use in my entrepreneur family to keep things operating smoothly
2. Why you need to regular check-ins with every member of the family
3. How to stay in your sacred workspace; even if you work from home

To learn more, visit the show notes.

Connect with Me!

AprilBeach.com/Facebook
AprilBeach.com/FacebookGroup
AprilBeach.com/Instagram
AprilBeach.com/LinkedIn
AprilBeach.com/YouTube

Entrepreneurs spend so much time thinking about their business' logo, colors, fonts, website design, social media, etc. but almost never think about their own personal brand.

Your personal brand impacts your business' identity.

My dear friend, Andrea Wenburg is back on the show to help us better understand why we need to focus on personal brand as much as our business brand.

Andrea is the Host of the Voice of Influence podcast and the Founder of the Voice of Influence Academy; which I've personally had several clients go through and can't rave about enough.

In this episode, Andrea and I answer three questions:

1. What is a personal brand?
2. Why do you need to pay attention to your personal brand?
3. How can you craft your personal brand?

Take action: 

Enroll in Andrea's Voice of Influence Academy before the doors close on April 27th!

To learn more, visit the show notes.

Connect with Me!

AprilBeach.com/Facebook
AprilBeach.com/FacebookGroup
AprilBeach.com/Instagram
AprilBeach.com/LinkedIn
AprilBeach.com/YouTube

There's been a recent shift away from a complete separation of business and purpose.

This shift is due to the fact that more and more consumers are choosing to give their money to brands and companies with missions or beliefs that align with their own.

To consumers, why you do what you do is now more important than what you actually do.

Earth Day is rapidly approaching and, as an environmental activist and non-profit founder, I felt it was important to help you understand how to make your business one that truly matters and connects with your ideal clients and customers on a deeper level.

So, this week, we're talking about three simple ways to infuse more meaning and purpose into what you do with your business.

Take action: 

1. Discover your business stage - FREE Self Assessment
2. Apply to join "Your Signature Offer" to develop your niche product and become known.

To learn more, visit the show notes.

Connect with Me!

AprilBeach.com/Facebook
AprilBeach.com/FacebookGroup
AprilBeach.com/Instagram
AprilBeach.com/LinkedIn
AprilBeach.com/YouTube