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SweetLife Entrepreneur™ Podcast

The ultimate online business podcast that delivers trainings most consultants charge thousands for, with proven strategies to grow and scale your business online. April Beach hosts the weekly podcast to help you design, launch and scale your business, with a rare behind the scenes look of what it really takes to build an impact brand for high profit, deep purpose, and lifestyle freedom. Each show delivers expert steps to build your service business including offer strategy, online marketing, branding, service development, sales, how to scale, launch expertise, speaking, writing, coaching, PR and more. Shows include crazy-good bonuses, implementation worksheets, free courses, surprise extras, an online community, and no annoying advertising! We don’t hold back! It’ll feel like April Beach and guest experts are sitting right beside you revealing insider truths and trusted business knowledge. Her unfiltered style of teaching what it takes to build a profitable company and design the future you want, and her ability to simplify business growth, comes from her lifetime of experience as a lifestyle entrepreneur, and over two decades coaching women founders. podcast@sweetlifeco.com
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Now displaying: Category: general
Apr 20, 2020

This episode is for entrepreneurs and small business owners who aren’t sure if you need to shift your offers, confused about how or if you should be marketing your services online. We cover the 3 greatest dangers to small businesses are facing and thoughtful solutions to overcome each pitfall. This show will help you identify what stage of action your business is in, if it’s time to move, and how to move with intention based on what’s appropriate right now.

Episode Highlights:
  1. Identify your business position grasping on to the current business opportunities
  2. Identify the 3 biggest pitfalls small businesses and entrepreneurs are facing and how to overcome each
  3. Change your mindset to become a leader and build strong relationships

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Apr 13, 2020

If you’ve created a Facebook Business Page, but you aren’t sure EXACTLY how to use it, you’re not alone. Over 80% of small businesses we meet with don’t have the basics of their page set up and could be losing thousands. In this week’s show Sarah Tomes, our in house Facebook Ads expert is delivering “7 Steps To Make Sure Your Facebook Page Is Good To Go”.

Episode Highlights:
  1. How to create a catchy title banner that establishes you as a leader
  2. How and what you should be linking to in your posts (and why)
  3. What CTAs (calls to action) to use and which ones are a "no-no”
  4. The difference between Boosted Posts and Facebook Ads and how to choose the right one

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Apr 6, 2020
How to build a powerful group coaching program.  In this show, I break down how to plan your group purpose, how to choose the best software, and how to bill, onboard and pick the best platforms for success. Every business is different and this episode helps you find the right answers for your business. We also discuss the power (and joy) of hosting live group calls and what types of entrepreneurs will thrive with this business offering. 
 
Today's episode will help you plan your group’s purpose, schedule, taking payment, onboarding customers and deciding the best platform for your group goals.
Episode Highlights:
  1. Determine what type of group you’re building
  2. Choose the online platform to build your group in
  3. Set up how people pay you
  4. Understand why AI plays a key role in customer satisfaction

 

To learn more, visit the show notes

 

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SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Mar 30, 2020

In this episode, we’re focusing on helping small businesses launch online services. There are many options to serve your clients online but the choices can be overwhelming and it’s hard to know where to start. This is part 1 of a 2 part series. This part is focused on helping you launch 1-1 services virtually, choosing your offers, how to meet with people online, how to get your systems set up, and the best ways to offer online services from anywhere.

Episode Highlights:
  1. How to choose the right software 
  2. How to create and set parameters on your 1-1 online services
  3. The steps to get your online services setup 
  4. Specific software recommendations 

 

To learn more, visit the show notes

 

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SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Mar 23, 2020
This episode is important to help save you time. I meet a lot of business owners who’ve worked hard to build the wrong kind of business. This is an unfiltered episode that lays out some tough love and inspiration to help you launch your online business the right way including; how you’ll make money, how you’ll serve your clients online, and launching products that people love. 
This show also helps you define your perfect day routine and choose the best online business that aligns with your plans because having an online business does not mean you will be working less.
 
I also give specific recommendations of ideas of online courses, membership sites and other things you could consider to add to your offering menu and why it’s important to master one first. Why you can’t set it and forget it and that you need to have an active growth plan, as well as the truth about the hard work it takes to build your business online. 
Episode Highlights:
  1. How to choose the right kinds of online services, products, and revenue streams
  2. The two types of popular online courses people buy
  3. What a membership site is and why you might want to launch one 
  4. Important online relationships you’ll need to build 
  5. How to stand out online 

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Mar 16, 2020

There's no doubt the current economy will affect how some businesses run. These are hard times, but on this show, we're talking about great opportunities to grow and scale your business online. These strategies will help you continue to reach and serve your clients while developing new streams of income and developing a new business model that leads to more lifestyle and location freedom for small business owners.

Episode Highlights:
  1. How to meet with your clients virtually
  2. Software to work as a team online
  3. 5 things you can do right now to grow your brand from home
  4. How brick and mortar stores can sell products creatively

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Mar 9, 2020
Who This Episode is Great For:
  1. Those in any phase of my Lifestyle Entrepreneur System
  2. Those who have used Pinterest for their business yet and are interested in getting started
Episode Highlights:
  • Pinterest expert, Melanie Fountain, will help you understand the basics of what you should be doing every single day and week on Pinterest
  • Why Pinterest is so powerful; especially when compared to social media platforms
  • How you can get started with your very own Pinterest marketing plan today

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Mar 2, 2020
Who This Episode is Great For:

Those of you who are doing everything you’re told and your online marketing still isn’t working.

Episode Highlights:
  • How online marketing sales have changed over the past few years
  • The story of how Facebook completely stonewalled my recent marketing efforts
  • The five strategies you can implement to continue to grow your list and business and increase your sales when all else fails

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Feb 24, 2020
Who This Episode is Great For:
  1. Entrepreneurs who are intimidated by the idea of hosting events
  2. Entrepreneurs who are considering offering events
  3. Entrepreneurs who have never considered hosting events before
  4. Those ready to scale with an established business
Episode Highlights:
  • Four event-hosting myths and a breakdown of the truth
  • How much notice you should give your audience about your events so they have time to plan
  • The two things I was nervous to do during my own events that really paid off

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Feb 17, 2020
Who This Episode is Great For:
  1. If you're considering launching a podcast.
  2. If you want to be a guest on a podcast and you want to know the inside scoop to increase your chance of landing that guest spot.
  3.  If you're in the growth and scaling part of your business and you appreciate hearing about times where other women have fallen on their face and gotten back up again.

Episode Highlights:
  • What hosting a podcast hosting is really like.
  • Insights to help you decide if hosting a podcast is a responsibility you want to add to your business.
  • 10 honest lessons you can apply to your business to save time, money, and sanity.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Feb 10, 2020

Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches people how to leave their day job and start their own six-figure plus business working for themselves. She’s helped thousands of students, including health and business coaches, designers, copywriters, and consultants, to launch their own businesses that generate anywhere from 30K to 100K in less than a year. Her advice has been featured in numerous online and print publications including Forbes, Inc, Entrepreneur, Success magazine, and more.

Episode Highlights:
  • 3 simple steps to launch your new business while still working your 9-5
  • What you can offer and sell while still working your full-time job
  • How to grow your email list while you’re still working
  • How to serve clients while still working
  • How to get over the fear of charging higher fees in the very beginning

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Feb 3, 2020
Kat McLead is the creator of the Stay at Home Mom Entrepreneur: the proven framework for creating a highly profitable business that you love while working 2 hours a day.
 
She started her first multiple 6-figure business 20 years ago and hasn’t slowed down since — not even after having her son. A fun fact: That business’s profits meant that she had way more money than her husband when they first got married, and was able to pay the entire $450,000 down payment on their home. Not that he minded!
 
So, if you're thinking about starting a business or you've already launched one, but it's not doing as well as you'd like, you don't want to miss this episode!
Episode Highlights:
  1. Kat’s four steps to coming up with your business idea.
  2. Kat’s take on purpose vs. profit.
  3. Why you should focus on the skills you already have rather than trying to start a business that requires you to learn a new one.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Jan 27, 2020

If you haven't listened to Part 1 of my interview with Kathy Haan, you'll want to make sure you do that before listening to this episode.

Kathy Haan is a business coach, travel blogger, influencer, podcaster, and travel agency owner. You can find her work featured in places like Forbes, USA Today, Cosmopolitan, and Thrive Global. When she's not at home in Iowa with her husband, three children, and two enormous Great Pyrenees dogs, you can usually find her traveling the world, creating content, and storytelling on stages.

Episode Highlights:
  1. The last five strategies to get influencer marketing.
  2. Kathy's hacks for getting branding photography for FREE!
  3. The secret media weapon the major influencers know about that you can utilize as well.

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Jan 20, 2020

This is not an episode about how to have a million followers. If you care more about the numbers than the results you deliver and the relationships you build, you will fail.

However, if you want to learn from a true international influencer whose story and work has changed lives and if you want to develop your influencer marketing plan for the right reasons, this is the episode for you.

Kathy Haan is a business coach, travel blogger, influencer, podcaster, and travel agency owner. You can find her work featured in places like Forbes, USA Today, Cosmopolitan, and Thrive Global. When she's not at home in Iowa with her husband, three children, and two enormous Great Pyrenees dogs, you can usually find her traveling the world, creating content, and storytelling on stages.

Kathy had so many amazing insights and tips that we’ve decided to split this episode into two parts. So, make you don’t miss part two.

Episode Highlights:
  1. What influencer marketing is.
  2. Why you need influencer marketing.
  3. The first three strategies to get influencer marketing.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Jan 13, 2020

I love getting to pour into you every week and provide you with the trainings and guidance that helps you build your business and find lifestyle freedom.

This podcast has allowed me to do that in a way nothing else in my business has.

That's why I could think of no better way to celebrate our third birthday than by giving you a behind-the-scenes look at what it takes to bring you a new episode each week.

And, I could think of no one better to help me with this than Britany Felix.

Britany has been a part of this journey as my editor and producer since the very first episode. This podcast literally wouldn't have launched without her and I'm so happy I get to celebrate this birthday with her and you, my amazing listeners!

Episode Highlights:
  1. What it really means for my business to bring you this show each and every week so you can evaluate if a podcast is right for your business.
  2. The good, bad, and the ugly behind every aspect of the podcast and step in the process of making it.
  3. The free gifts I have for you as a thank you for making these past three years so special for me.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Jan 6, 2020

You’ve been dreaming big and know that the next decade will define your life, you just may not know exactly how yet.

Now is the time to claim your leadership, influence, and role in your own future - and that starts with your business.

Based on what we’ve seen the past few years and what the trends and research tells us about the next decade, there are five core areas you should be focusing on when planning for 2020 and beyond.

This podcast episode will help you lay out your strategic plan to kick start your best decade ever.

Episode Highlights:
  1. What a strategic plan is and why you need one for your business.
  2. The three steps to identifying your strategic plan.
  3. The five core areas you should focus on when creating your strategic plan.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Dec 30, 2019

As a mom who owns two companies and has three boys, the reality is that sometimes my life gets a little messy.

Unfortunately, this carries over into my businesses and I just can’t do great work or produce very well when things are cluttered and disorganized.

I know you’re planning big things for 2020 so, if you’re anything like me, let’s help declutter your business so you can focus on the things that will bring you those big results.

Whether you’ve just gotten your first idea for a business or you’ve been in business for years, this episode is going to help you sort through the mess in your mind, clean-up your business, and start this next decade off on the right foot so it can change the course of the rest of your life.

Episode Highlights:
  1. Software recommendations that will help clean things up in your business.
  2. Routines that will help you get in the flow of a clean mind and business and remove distractions.
  3. Different ways this podcast and the SweetLife Entrepreneur community can help you move into 2020 in an intentional way.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Dec 23, 2019
I often get asked how we manage such a chaotic life with business and kids. The truth is, it's not glamorous. Aaron and I struggled a lot in the beginning.
 
When you're growing multiple businesses with three boys and facing the reality of living with medical needs, marriage challenges, lifestyle changes and the desire to control your future... it's never easy, but that's okay because what you're fighting for is worth it.
 
If you're concerned about how entrepreneurship is affecting your kids, you feel like your marriage is struggling, or you want to hear family systems you can use in your life, this is the episode for you.
 
You love hard. You work hard. And you want to do great things. And you shall.
Episode Highlights:
  1. How entrepreneurship has affected our marriage, intimacy, and communication.
  2. How we teach our boys to brand themselves and chase their dreams.
  3. The family meeting and mastermind schedule we use to take control.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Dec 16, 2019

December is a chaotic time of year for most people even if they're not running their own business like you are. If you're feeling especially overwhelmed you can't miss this episode with Joy Wilder.

Joy is the founder of the Brilliant Life™ Business and Micro-Planning™ Systems where she helps women design insanely successful businesses around a life they love without sacrificing their family or themselves.

Joy's a certified business coach and specializes in Micro-Planning™, helping others turn their passion into profit and optimizing existing businesses' profitability. She's the mom of four children under the age of eight, owner of three small businesses, and former Location Pastor. 

She has a passion for coaching others to live their Brilliant Life™ while impacting their communities for good.

When not raising her businesses and babies, Joy loves date nights with her husband, is a spinning junkie and a Settlers groupie.

Episode Highlights:
  1. How to set a vision and boundaries for the month of December.
  2. How to outsource and delegate specifically in the month of December.
  3. How to micro-plan your last two weeks of December.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Dec 2, 2019

This is a time of year where we’re spending a lot of time focusing on giving gifts to those around us, but I want you to use this episode as a time to focus on giving yourself a gift that will last you all throughout next year.

Taking the five steps mentioned in this episode will help you have a business that will finally allow you to have the freedom lifestyle you’ve always wanted.

Episode Highlights:
  1. The five steps to plan your entire 2020 lifestyle business calendar.
  2. Behind-the-scenes examples of how we’ve personally done this as a family for the past five years.
  3. Details of the FREE bonus you get for being a member of my community.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLife Podcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Nov 25, 2019

It was a bittersweet moment in the Beach household recently when my oldest son signed his letter of intent to play lacrosse at his future university. It helped me realize that not only does this signify a major personal life transition, but it also signifies a pretty big professional transition as well.

My business has evolved as my children have grown. Each stage of their lives has been reflected in how I structured my business and now the time’s come for me to think about the next evolution.

The great news is, once you're over forty, it only becomes easier to start and have a successful business.

Take a listen to this week's episode to found out the statistics that back that statement up and why the world needs you to stop being intimidated by the idea of starting a business midlife. 

Episode Highlights:
  1. The five steps to launch your business midlife.
  2. A breakdown of the numbers for midlife entrepreneurship.
  3. How you can become a much-needed midlife influencer.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLife Podcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Nov 18, 2019

There’s a gap between entrepreneurs who don’t have a ton of money to invest in ads and others who’re ready to invest thousands of dollars into ads each month.

Luckily, our guest this week is fully aware of this gap and can help people on both sides.

Sarah Tomes is a certified digital marketer, the founder of Tomes Social Media, and our in-house Facebook and Instagram marketing expert who’s back on the show to help you get started with Facebook ads before we head into 2020.

So, if you’re wanting to get started with Facebook or Instagram ads but you don’t have thousands to invest in hiring a digital marketer and running ads, this is the episode for you.

Episode Highlights:
  1. Why you shouldn’t boost your posts.
  2. Why you absolutely need to install a Facebook pixel.
  3. The types of posts you should use for your ads and how to determine which ones work best for your audience.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Nov 11, 2019

Everyone knows about having a big launch date for your brand new business. But, do you know about the super-secret launch date that comes before that?

That's right. There are two launch dates you need to know about and that's exactly what I'm breaking down for you today.

If you're working on launching your business and it seems chaotic and confusing, this episode will help you clear out the mess.

Episode Highlights:
  1. The secret launch date you need to set that you might not even know about.
  2. Who this launch is for and what purpose it serves.
  3. How you can apply it to your business right now.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Nov 4, 2019

Speaking is the most powerful way to grow your business. In fact, every time you get on a stage.. be it a podcast or a local venue... your business will grow. 

Last week, my friend Pete Vargas was on the show and we broke down the exact steps to outline your signature talk. This week I'm giving you the exact steps to land almost any podcast guest spot you want. 

In this episode, I guide you through 3 simple steps to land any podcast, but of course, we go deeper so you really (really) know what you're doing. 

I also reveal the secrets to what podcast hosts are looking for when they accept guests, and I get very transparent about what not to do when pitching yourself for a show. 

If you've been in business for years, or you haven't launched your business yet, podcast guesting is a powerful way to get started. 

Episode Highlights:
  1. The 3 steps to land podcast guest dream spots
  2. The secrets to what podcast host are REALLY looking for
  3. Exactly what to say when you pitch a host

 

For all of the details, links, and bonuses mentioned on this show, visit the notes.

 

Get Connected!

April Beach: Business Consulting for Lifestyle Entrepreneurs
April Beach | SweetLife Podcast on Facebook
SweetLife Podcast Insiders Community

 

Oct 28, 2019

According to our guest this week, speaking is 20x more powerful for growing your business than online marketing.

So, if you’ve ever imagined yourself standing on stage speaking to a room full of people, but you have no idea how to make that happen, this episode is for you.

Pete Vargas teaches people how to grow their business and spread their message through stages. In 2003, his life was deeply impacted by one man who was speaking on-stage and he’s been dedicating his life to the power of stages ever since.

Pete and his team have booked over 47,000 stages worldwide and generated tens of millions of dollars in revenue through those stages. In 2016, Pete founded Advance Your Reach; a company with a mission to impact one billion lives through one million stages across seven spheres of influence.

Pete believes your signature talk is the most powerful marketing tool you have and that stages are the fastest way to grow your business.

I’ve personally utilized Pete’s strategies to grow my own business through speaking and I’m thrilled to have him on the show to share his wisdom with you as well.

Episode Highlights:
  1. Pete’s four tips for overcoming your fear of speaking on stages.
  2. Pete’s four-part framework for using stages to grow your business.
  3. The power of sharing your message in relation to your overall purpose with your business and life.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

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