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SweetLife Entrepreneur™ Podcast

The ultimate online business podcast that delivers trainings most consultants charge thousands for, with proven strategies to grow and scale your business online. April Beach hosts the weekly podcast to help you design, launch and scale your business, with a rare behind the scenes look of what it really takes to build an impact brand for high profit, deep purpose, and lifestyle freedom. Each show delivers expert steps to build your service business including offer strategy, online marketing, branding, service development, sales, how to scale, launch expertise, speaking, writing, coaching, PR and more. Shows include crazy-good bonuses, implementation worksheets, free courses, surprise extras, an online community, and no annoying advertising! We don’t hold back! It’ll feel like April Beach and guest experts are sitting right beside you revealing insider truths and trusted business knowledge. Her unfiltered style of teaching what it takes to build a profitable company and design the future you want, and her ability to simplify business growth, comes from her lifetime of experience as a lifestyle entrepreneur, and over two decades coaching women founders. podcast@sweetlifeco.com
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Sep 23, 2019

It's time to scale your business. How you scale will determine if your business will deliver the lifestyle you want. To start, it's vital to choose the right software. 

Episode Highlights:
  1. The software choices to offer online courses, sell video content and offer digital products.
  2. The best project management software based on your niche.
  3. The importance of measuring data and simplifying social media marketing.
  4. Ideal options to create an online community, forum, or membership site for your customers that works for your goals.

 

If you need consulting to scale your business smarter, schedule a complimentary business assessment
www.aprilbeach.com/scale

 

To learn more, visit the show notes

 

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Sep 16, 2019

Sometimes the things that slow entrepreneurs down are the easy and obvious things.

The purpose of this episode, and the next one, is two answer specific questions to help you get over your fear of technology and help you make really clear decisions on how to move forward with technology.

This episode is for those of you who’re in the process of launching your business. But, what if you’re past that point and you’re focusing on scaling your business? Don’t worry. I’ve got you covered in next week’s episode!

Episode Highlights:
  1. The things you need to know before choosing a website platform.
  2. Why you need to have an email marketing manager.
  3. The importance of graphic design software and stock photos.

 

To learn more, visit the show notes

 

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Sep 9, 2019

I’ve never worked for anyone else a day in my life. I have no idea what it’s actually like to work a nine-to-five job.

However, I know that’s not likely to be the case for you. So, if you’re feeling stuck in your nine-to-five and you’re looking for a way out, I’ve brought you the perfect guest this week to help start creating your escape plan.

Christine McAlister is a business coach, the founder of Life with Passion, and the bestselling author of The Income Replacement Formula.

Christine helps high achievers all over the world replace their incomes, and then some, and quit their nine-to-five jobs.

Take a listen to this episode to find out the seven steps you need to take in order to leave the corporate world behind.

Episode Highlights:
  1. A breakdown of Christine’s 7 Step Exit Strategy.
  2. Why you need to train your brain to think like an entrepreneur.
  3. Christine’s three “P”’s for designing work you love.

 

To learn more, visit the show notes

 

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Sep 2, 2019

If you’re like me, you’ve probably spent the last few months traveling or transporting your kids around to all their summer events and you’re needing to back into your business flow now that they’re back in school. Over the past several years, I’ve developed a way to do exactly that.

Last week was my annual Reset and Refocus Challenge that I do every August with my community. This is honestly something that I have to do every single year in order to make sure I make the most out of the next 90 days.

In this episode, I’ll be explaining the five core areas we covered in the challenge this year so you can do one of your own.

Episode Highlights:
  1. Why it’s so important to Reset & Refocus right now.
  2. The five core areas to Reset & Refocus in order to maximize the next 90 days.
  3. The free tools I have available to you so that you can Reset & Refocus.

 

To learn more, visit the show notes

 

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Aug 26, 2019

When I started this podcast, I already had a large list and a loyal following, but I realize that’s not everyone else’s situation when they’re ready to start their own podcast. That’s why I’m thrilled to bring you the exact right person to help me out this week.

Stephanie Gass went from being a jet-setting corporate mogul who was working 60 hours a week to a wife, mother of two, and an entrepreneur who now helps other entrepreneurs grow their business through podcasting with no list.

So, if you’re interested in starting a podcast, or have already started one, and you need help using that podcast to grow your business without already having a large following or email list, this is your episode!

Episode Highlights:
  1. How to identify it podcasting is right for you and your business.
  2. The first three steps to launching your own podcast to help grow your business.
  3. How to use your podcast to grow your list.

 

To learn more, visit the show notes

 

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Aug 19, 2019

As entrepreneurs, we place incredibly high demands on our body and often give it very little in return.

Earlier this year, my body decided it had had enough. For the first time ever, my body couldn't keep up with what I was demanding of it.

That's why I'm so excited to bring you my guests for this week!

Tah and Kole Woody have a combined 25 years in emergency medicine, 17 years in educating professionals about addictions, and 14 years in personal training and body alignment.

They’ve also worked with New York City’s high-stressed entrepreneurs to help them identify what’s going on inside their body to relieve stress and help them have different modalities they can do in order to understand their own bodies cues of when disease is coming and start to heal themselves before that happens.

This isn’t the typical self-care, make sure you get good sleep, and go to the gym advice. This is bio integration. Take a listen to find out exactly what that means.

Episode Highlights:
  1. How we’re physically affected by the situations we’re in every single day.
  2. Solving the disconnect between your business and your body so they’re both growing together.
  3. Five investments you can make to align with your body.

 

To learn more, visit the show notes

 

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Aug 12, 2019

There's a lifestyle entrepreneur movement happening. Each year more and more families are pulling their kids from traditional schools for two reasons:

1) The system isn't preparing their children to be entrepreneurial independent thinkers.
2) The traditional school system is cramping their family's desire for time and location freedom.

In this disruptive episode, we dive into the difference of homeschooling, unschooling and traditional education, how each is affecting our kids and if it's time for you make a change for your lifestyle, kids and future.

I also share behind the scenes of how we're navigating these questions in our family and how we handle three kids who thrive in three separate structures.

Episode Highlights:
  1. The difference between homeschooling and unschooling.
  2. The business model of homeschooling or unschooling and whether it might be a good fit for your family.
  3. How both Otakara and I are navigating these disruptive waters with our own children.

 

To learn more, visit the show notes

 

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Aug 5, 2019

One-on-one clients won’t scale your business, but they will create a foundation that will allow you to scale it in the future.

Whether you’re a brand-new service-based entrepreneur or an established one looking to introduce one-on-one coaching services to your business model, take a listen to this episode to find out the five-step process I’ve used to land one-on-one clients for years.

Episode Highlights:
  1. My 5-step process for landing one-on-one clients.
  2. The benefits of offering one-on-one coaching even though it’s not scalable.
  3. The bonus step that will have your client feeling grateful for hiring you.

 

To learn more, visit the show notes

 

Get Connected!

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Jul 29, 2019

Online business is rapidly changing, and authentic relationship building is taking the lead.

That’s why I’ve brought the incredible Pat Flynn on the show to talk about how to create a deep connection with your audience and have people follow you faithfully.

Pat is a father, husband, and entrepreneur who lives and works in San Diego. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal Best-Selling author and host of the Smart Passive Income and Ask Pat podcasts; which have earned a combined total of over 60 million downloads!

Pat has won multiple awards and has been featured in publications such as The New York Times and Forbes. He’s also an adviser for ConvertKit, Leadpages, Teachable, and other companies in the digital marketing arena.

If you’ve been trying to build your followers, but the connection just isn’t there or if you’ve been trying to apply automation and funnels to your relationship building, this is an episode you can’t afford to miss.

Episode Highlights:
  1. How the face of online marketing is going back to a grassroots relationship-building model.
  2. The four levels of Pat Flynn's superfans pyramid.
  3. The struggle I've personally experienced with making connections recently in my own business and why Pat's message resonates with me so deeply.

 

To learn more, visit the show notes

 

Get Connected!

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Jul 22, 2019

We know fake when we see it. We’ve all come across those Instagram accounts that immediately scream, “Fake!”

Brian Fanzo is a millennial keynote speaker and podcaster who helps global brands and events leverage emerging technology, digital marketing, and social media to connect with digital natives.

I first approached Brian a year ago about being on the podcast because he is really powerful at inspiring others to be authentic and share what actually needs to be shared in order to grow your business and allow people to have access to your life on social media.

If you’ve been struggling to create content and you don’t why or you’ve had difficulty connecting with your audience or if you feel the need to make things seem better than they really are, this is the episode for you.

Episode Highlights:
  1. Breaking the cycle of being fake on social media.
  2. Facing your fears of being transparent.
  3. How to find the balance of sharing personal things on your business accounts.

 

To learn more, visit the show notes

 

Get Connected!

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Jul 15, 2019

This week we're continuing our conversation all about Instagram with Jenn Herman. If you have listened to the first part of our conversation, I definitely encourage you to do that and you can do so here.

Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She’s the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a top ten social media blog for multiple years.

Through her blog, consulting, and speaking, Jenn provides tips, training, and resources for organizations of all sizes that need to structure their social media strategies.

Last week, Jenn talked about getting your Instagram profile set-up the right way and this week she's giving us some amazing advice about the content we post on the platform.

Episode Highlights:
  1. The type of content you should be creating in order to attract the right people.
  2. How to find out what content is resonating with your audience.
  3. How often you should post to each platform within Instagram.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
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Jul 8, 2019

To be brutally honest with you, my Instagram following is kind of terrible. We’ve been trying to grow it for a while now and our efforts are just not paying off.

I personally love Instagram and love being super active on the app, but it’s very clear to me that I’m not the best person to give advice about this platform. That’s why I’ve brought you our special guest this week.

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She’s the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a top ten social media blog for multiple years.

Through her blog, consulting, and speaking, Jenn provides tips, training, and resources for organizations of all sizes that need to structure their social media strategies.

Jenn had so much amazing advice that we had to split the conversation into two separate episodes so, enjoy part one and make sure you’re subscribed to the podcast so you don’t miss part two next week.

Episode Highlights:
  1. Setting up your Instagram profile and content in a way that gets you attention from the right people.
  2. The five areas of your Instagram profile you need to focus on.
  3. Jenn’s top Instagram hashtag strategy.

 

To learn more, visit the show notes

 

Get Connected!

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Jul 1, 2019

This episode is unlike any of the episodes I've ever put out and it has been feeling completely uncomfortable.

If you've been listening to the podcast for a while, you've heard mention my behind-the-scenes family vlog, Burn The Picket Fence™, several times.

Historically, I'm not someone who cares what other people think about me, but this project has me feeling incredibly vulnerable. In fact, even recording this episode had my heart racing.

Take to the listen to the episode to find out why I felt called to undertake this project, why I held back on releasing it for as long as I did, and the five strategies that will help you Burn The Picket Fence™.

Episode Highlights:
  1. What Burn the Picket Fence™ means.
  2. Why it's taken me so long to release this project.
  3. Five business strategies that are a must in order for my family to Burn the Picket Fence™.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
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Jun 24, 2019

A lot of people still see LinkedIn as an outdated platform for online resumes, but it really is the place to build genuine business relationships.

AJ Wilcox is a LinkedIn ads pro who founded b2linked.com; a LinkedIn ad-specific ad agency. As the official partners of LinkedIn, they manage some of the most sophisticated advertising accounts worldwide.

With most of its users logging in only once or twice a month, LinkedIn is a platform that can provide big rewards for minimal effort.

Episode Highlights:
  1. An explanation of who should be utilizing LinkedIn and their ads.
  2. A breakdown of the cost of running ads on LinkedIn and how to get started.
  3. Tips for using LinkedIn organically, including what you should and shouldn’t post and how often you should be posting.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
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Jun 17, 2019

This week we're continuing our Facebook ad strategy training by diving into Facebook Messenger bots.

Facebook Messenger bots are perfect if you're intentionally trying to grow your list with authentic relationships.

Chrys Tan is the host of the Hack Your Online Business podcast and the founder of Chrys Media; a messenger marketing agency for online businesses.

Chrys has been featured in places like Buffer and Our Social Times and has spoken at events and conferences around the world.

If you've never used bot before or if you’ve been using one and you’re pretty sure you’re not using it to it’s fullest potential or as strategically as you could be, this is one episode you don't want to miss.

Episode Highlights:
  1. Four simple steps to utilizing a Facebook Messenger bot in your business.
  2. Why Facebook Messenger bots shouldn't be the only marketing tool you use.
  3. Chrys' tips for how you should be using a Facebook Messenger bot depending on whether you're new in business or a little more established.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
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Jun 10, 2019

Is the automated funnel dead?!

Facebook and Instagram marketing expert, Sarah Tomes, is back on the show for the second half of a two-part series and she’s going to answer this question for us.

This is an episode you don’t want to miss if you want to know what you can do to continue to grow your list with ideal people for your business; even if you don’t have an established business or audience yet.

Episode Highlights:
  1. An explanation of exactly what the heck is going on with automated funnels.
  2. Why you need to connect with the right people instead of trying to appeal to the masses.
  3. The importance of video and how to utilize it across Facebook and Instagram.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
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Jun 3, 2019

Online marking is ever-changing and we need to regularly update our strategies accordingly.

That’s exactly why our in-house Facebook and Instagram marketing expert, Sarah Tomes, is back on the show for the first episode in a two-part series.

In this episode, Sarah explains exactly what you can do right now to make sure your Facebook and Instagram funnels are growing your list with the right people.

Episode Highlights:
  1. An explanation of what a sales funnel is and why the traditional funnel is no longer working.
  2. The factors to consider when assessing your current funnel to determine if it’s time to change it more of a relationship marketing approach.
  3. The importance of curating specific content so you attract the right audience.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
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May 27, 2019

Membership sites are quickly gaining in popularity.

If you're an established entrepreneur who's great at what you do, has a loyal following, and wants to grow your business online, then you might want to consider starting a membership site.

But, before you do that ... be sure to listen to this week's training and take advantage of the complimentary triage call I'm offering to anyone who schedules their call the week this episode goes live.

Episode Highlights:
  1. An explanation of who a membership site is for.
  2. The questions you need to ask yourself when determining if a membership site is best for your business and lifestyle.
  3. The first three steps you need to take in order to begin developing your membership site.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

May 20, 2019

Despite the common misconception, launching an online course doesn’t mean you get to work less. It just means you get to work differently.

If you're looking to scale up your business while scaling back your time, you might be considering creating your first online course.

If that's the case, you cannot afford to miss this episode!

Episode Highlights:
  1. The two main types of online courses.
  2. What needs to be done before you launch any type of online course.
  3. How to convert an existing course into an updated business model that provides the life you want.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
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SweetLife Insiders Community

May 13, 2019

This week I'm bringing you the second part of my 4-part business training series this month.

In episode 121, I explained what a lifestyle entrepreneur is and provided five steps for how to become one.

This week, we're going to dive into some of the more popular business models you can use in your lifestyle entrepreneur business.

Choosing the right business model is incredibly important if you want a business that allows you to live your dream lifestyle.

Episode Highlights:
  1. An explanation of six different business models that are conducive to a lifestyle entrepreneur business.
  2. The pros and cons of each business model.
  3. Where you can go to learn about four more business models I didn't have time to cover in this episode.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
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May 6, 2019

Summer's fast approaching and that means it's time for adventure in the Beach household. 

If you're anything like me, the appeal of being an entrepreneur is being able to travel, have adventures, and spend time with your family.

The only way you're going to have the freedom to live your ideal lifestyle is if you design your business in a way that supports that lifestyle.

That's why I'm bringing you the first part in a four-part business training series during the entire month of Month. So, take a listen to this episode and don't forget to subscribe or come back next week for part two!

Episode Highlights:
  1. An explanation of what a lifestyle entrepreneur is and three signs that you're one.
  2. The first five steps you should take to build a lifestyle entrepreneur business.
  3. A quick breakdown of the various business models you can choose from.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
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SweetLife Podcast & Co. on Facebook
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Apr 29, 2019

It can be gutting to learn a client is unhappy with your work, but it’s unrealistic to think it will never happen. So, while this might be an unpleasant topic, it's one we have to talk about.

Helping us tackle this topic is Dr. Cortney Baker. Cortney is an award-winning entrepreneur, podcast host, research, author, Tedx speaker, and a nationally-recognized authority on women’s leadership. She has been featured by Fox News, Forbes, iHeartRadio, Huffington Post, and more.

As a leadership expert, mentor, and business coach to female entrepreneurs and mother of three, Cortney is passionate about inspiring and empowering women to lead with greatness.

Episode Highlights:
  1. Why you need to take the emotions out of difficult conversations with your clients.
  2. The five steps that will help you appropriately manage critical conversations with your clients.
  3. The importance of keeping everything in writing and having all your legal ducks in a row when it comes to navigating these unpleasant situations.

 

To learn more, visit the show notes

 

Get Connected!

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SweetLife Insiders Community

Apr 22, 2019

Even though entrepreneurship can feel lonely at times, it's impossible to grow your business without relationships. That's why this entire month has been devoted to various types of relationships and today's episode is no different.

Whether you're still in the planning phases of your business or you've been at it a while, there are three key relationships that are critical in today's world if you want to grow your business and I couldn't go through relationship month without breaking them down for you.

Episode Highlights:
  1. The three key relationships you should have to make sure your business is growing in a healthy and profitable way.
  2. The negative impacts not having these three strong relationships will have on your business.
  3. How you can cultivate these three key relationships if you find they're not as strong as they should be.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Apr 15, 2019

Community truly is the new currency.

However, most of us don’t have the time to sit around and start new relationships. So, we have to be very strategic with our time and how we build a bond with our clients.

Jennifer Kroiss is a business strategist and networking enthusiast who says relationships have influenced every aspect of her 20-year career. She’s now become so great at connecting with others that she left her corporate job three years ago and has a successful business based entirely on referrals.

If you’re a new entrepreneur or an established one who feels you’re not fully connected to a community the way you want to be, you don’t want to miss Jennifer’s tips in this episode.

Episode Highlights:
  1. How to find a great community.
  2. What to do at community events to maximize your time and efforts.
  3. How to follow-up after community events.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Apr 8, 2019

Andi Forness is an online dating coach who’s been published in Mind Body Green, Greatest, Austin Woman Magazine, Thrive Global and has been quoted in Forbes, Bravo TV, Men’s Health, and more!

Andi helps single, high-achieving, analytical women use online dating as a personal development program so they can finally find Mr. Right and feel fulfilled in all areas of their life.

One of the ones Andi relates dating to entrepreneurship is by pointing out that online dating is just like online marketing.

Whether you're single or have been married for 20+ years as I have, this episode has something for everyone. So, take a listen now to find out the other ways dating (even your spouse) can help improve your business!

Episode Highlights:
  1. How practicing healthy receiving in your relationship will carry over into your business.
  2. Examples of how you can starting practicing healthy receiving right now.
  3. How online dating is just like online marketing (and how being good at one can improve the other).

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

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