Who This Episode is Great For:

1. Those in any phase of my Lifestyle Entrepreneur System
2. Those who have used Pinterest for their business yet and are interested in getting started

Episode Highlights:

• Pinterest expert, Melanie Fountain, will help you understand the basics of what you should be doing every single day and week on Pinterest
• Why Pinterest is so powerful; especially when compared to social media platforms
• How you can get started with your very own Pinterest marketing plan today

To learn more, visit the show notes

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Who This Episode is Great For:

Those of you who are doing everything you’re told and your online marketing still isn’t working.

Episode Highlights:

• How online marketing sales have changed over the past few years
• The story of how Facebook completely stonewalled my recent marketing efforts
• The five strategies you can implement to continue to grow your list and business and increase your sales when all else fails

To learn more, visit the show notes

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Who This Episode is Great For:

1. Entrepreneurs who are intimidated by the idea of hosting events
2. Entrepreneurs who are considering offering events
3. Entrepreneurs who have never considered hosting events before
4. Those ready to scale with an established business

Episode Highlights:

• Four event-hosting myths and a breakdown of the truth
• How much notice you should give your audience about your events so they have time to plan
• The two things I was nervous to do during my own events that really paid off

To learn more, visit the show notes

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Who This Episode is Great For:

1. If you're considering launching a podcast.
2. If you want to be a guest on a podcast and you want to know the inside scoop to increase your chance of landing that guest spot.

3.  If you're in the growth and scaling part of your business and you appreciate hearing about times where other women have fallen on their face and gotten back up again.

Episode Highlights:

• What hosting a podcast hosting is really like.
• Insights to help you decide if hosting a podcast is a responsibility you want to add to your business.
• 10 honest lessons you can apply to your business to save time, money, and sanity.

To learn more, visit the show notes

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Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches people how to leave their day job and start their own six-figure plus business working for themselves. She’s helped thousands of students, including health and business coaches, designers, copywriters, and consultants, to launch their own businesses that generate anywhere from 30K to 100K in less than a year. Her advice has been featured in numerous online and print publications including Forbes, Inc, Entrepreneur, Success magazine, and more.

Episode Highlights:

• 3 simple steps to launch your new business while still working your 9-5
• What you can offer and sell while still working your full-time job
• How to grow your email list while you’re still working
• How to serve clients while still working
• How to get over the fear of charging higher fees in the very beginning

To learn more, visit the show notes

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SweetLife Company: Business Consulting for Entrepreneurs
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Episode Highlights:

1. Kat’s four steps to coming up with your business idea.
2. Kat’s take on purpose vs. profit.
3. Why you should focus on the skills you already have rather than trying to start a business that requires you to learn a new one.

To learn more, visit the show notes

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If you haven't listened to Part 1 of my interview with Kathy Haan, you'll want to make sure you do that before listening to this episode.

Kathy Haan is a business coach, travel blogger, influencer, podcaster, and travel agency owner. You can find her work featured in places like Forbes, USA Today, Cosmopolitan, and Thrive Global. When she's not at home in Iowa with her husband, three children, and two enormous Great Pyrenees dogs, you can usually find her traveling the world, creating content, and storytelling on stages.

Episode Highlights:

1. The last five strategies to get influencer marketing.
2. Kathy's hacks for getting branding photography for FREE!
3. The secret media weapon the major influencers know about that you can utilize as well.

To learn more, visit the show notes

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This is not an episode about how to have a million followers. If you care more about the numbers than the results you deliver and the relationships you build, you will fail.

However, if you want to learn from a true international influencer whose story and work has changed lives and if you want to develop your influencer marketing plan for the right reasons, this is the episode for you.

Kathy Haan is a business coach, travel blogger, influencer, podcaster, and travel agency owner. You can find her work featured in places like Forbes, USA Today, Cosmopolitan, and Thrive Global. When she's not at home in Iowa with her husband, three children, and two enormous Great Pyrenees dogs, you can usually find her traveling the world, creating content, and storytelling on stages.

Kathy had so many amazing insights and tips that we’ve decided to split this episode into two parts. So, make you don’t miss part two.

Episode Highlights:

1. What influencer marketing is.
2. Why you need influencer marketing.
3. The first three strategies to get influencer marketing.

To learn more, visit the show notes

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SweetLife Company: Business Consulting for Entrepreneurs
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I love getting to pour into you every week and provide you with the trainings and guidance that helps you build your business and find lifestyle freedom.

This podcast has allowed me to do that in a way nothing else in my business has.

That's why I could think of no better way to celebrate our third birthday than by giving you a behind-the-scenes look at what it takes to bring you a new episode each week.

And, I could think of no one better to help me with this than Britany Felix.

Britany has been a part of this journey as my editor and producer since the very first episode. This podcast literally wouldn't have launched without her and I'm so happy I get to celebrate this birthday with her and you, my amazing listeners!

Episode Highlights:

1. What it really means for my business to bring you this show each and every week so you can evaluate if a podcast is right for your business.
2. The good, bad, and the ugly behind every aspect of the podcast and step in the process of making it.
3. The free gifts I have for you as a thank you for making these past three years so special for me.

To learn more, visit the show notes

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SweetLife Company: Business Consulting for Entrepreneurs
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You’ve been dreaming big and know that the next decade will define your life, you just may not know exactly how yet.

Now is the time to claim your leadership, influence, and role in your own future - and that starts with your business.

Based on what we’ve seen the past few years and what the trends and research tells us about the next decade, there are five core areas you should be focusing on when planning for 2020 and beyond.

This podcast episode will help you lay out your strategic plan to kick start your best decade ever.

Episode Highlights:

1. What a strategic plan is and why you need one for your business.
2. The three steps to identifying your strategic plan.
3. The five core areas you should focus on when creating your strategic plan.

To learn more, visit the show notes

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SweetLife Company: Business Consulting for Entrepreneurs
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As a mom who owns two companies and has three boys, the reality is that sometimes my life gets a little messy.

Unfortunately, this carries over into my businesses and I just can’t do great work or produce very well when things are cluttered and disorganized.

I know you’re planning big things for 2020 so, if you’re anything like me, let’s help declutter your business so you can focus on the things that will bring you those big results.

Whether you’ve just gotten your first idea for a business or you’ve been in business for years, this episode is going to help you sort through the mess in your mind, clean-up your business, and start this next decade off on the right foot so it can change the course of the rest of your life.

Episode Highlights:

1. Software recommendations that will help clean things up in your business.
2. Routines that will help you get in the flow of a clean mind and business and remove distractions.
3. Different ways this podcast and the SweetLife Entrepreneur community can help you move into 2020 in an intentional way.

To learn more, visit the show notes

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SweetLife Company: Business Consulting for Entrepreneurs
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December is a chaotic time of year for most people even if they're not running their own business like you are. If you're feeling especially overwhelmed you can't miss this episode with Joy Wilder.

Joy is the founder of the Brilliant Life™ Business and Micro-Planning™ Systems where she helps women design insanely successful businesses around a life they love without sacrificing their family or themselves.

Joy's a certified business coach and specializes in Micro-Planning™, helping others turn their passion into profit and optimizing existing businesses' profitability. She's the mom of four children under the age of eight, owner of three small businesses, and former Location Pastor. 

She has a passion for coaching others to live their Brilliant Life™ while impacting their communities for good.

When not raising her businesses and babies, Joy loves date nights with her husband, is a spinning junkie and a Settlers groupie.

Episode Highlights:

1. How to set a vision and boundaries for the month of December.
2. How to outsource and delegate specifically in the month of December.
3. How to micro-plan your last two weeks of December.

To learn more, visit the show notes

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SweetLife Company: Business Consulting for Entrepreneurs
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Do you know exactly what you'll be selling next year and exactly how you'll reach all your financial goals? No? Then you don't want to miss this episode!

Every entrepreneur needs a signature offer and, if you don't have one yet, now is the time to finally change that.

Nailing your signature offer can help you create a 2020 business plan that will finally allow you to have your dream freedom lifestyle.

So, take a listen to learn about the three steps of planning your signature offer.

Episode Highlights:

1. The importance of figuring out your zone of genius.
2. Why you need to determine exactly how much money you want to make off your signature offer in 2020.
3. What you need to keep in mind when outlining and creating your signature offer.

To learn more, visit the show notes

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SweetLife Company: Business Consulting for Entrepreneurs
SweetLife Podcast on Instagram
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This is a time of year where we’re spending a lot of time focusing on giving gifts to those around us, but I want you to use this episode as a time to focus on giving yourself a gift that will last you all throughout next year.

Taking the five steps mentioned in this episode will help you have a business that will finally allow you to have the freedom lifestyle you’ve always wanted.

Episode Highlights:

1. The five steps to plan your entire 2020 lifestyle business calendar.
2. Behind-the-scenes examples of how we’ve personally done this as a family for the past five years.
3. Details of the FREE bonus you get for being a member of my community.

To learn more, visit the show notes

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SweetLife Company: Business Consulting for Entrepreneurs
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It was a bittersweet moment in the Beach household recently when my oldest son signed his letter of intent to play lacrosse at his future university. It helped me realize that not only does this signify a major personal life transition, but it also signifies a pretty big professional transition as well.

My business has evolved as my children have grown. Each stage of their lives has been reflected in how I structured my business and now the time’s come for me to think about the next evolution.

The great news is, once you're over forty, it only becomes easier to start and have a successful business.

Take a listen to this week's episode to found out the statistics that back that statement up and why the world needs you to stop being intimidated by the idea of starting a business midlife. 

Episode Highlights:

1. The five steps to launch your business midlife.
2. A breakdown of the numbers for midlife entrepreneurship.
3. How you can become a much-needed midlife influencer.

To learn more, visit the show notes

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SweetLife Company: Business Consulting for Entrepreneurs
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There’s a gap between entrepreneurs who don’t have a ton of money to invest in ads and others who’re ready to invest thousands of dollars into ads each month.

Luckily, our guest this week is fully aware of this gap and can help people on both sides.

Sarah Tomes is a certified digital marketer, the founder of Tomes Social Media, and our in-house Facebook and Instagram marketing expert who’s back on the show to help you get started with Facebook ads before we head into 2020.

So, if you’re wanting to get started with Facebook or Instagram ads but you don’t have thousands to invest in hiring a digital marketer and running ads, this is the episode for you.

Episode Highlights:

1. Why you shouldn’t boost your posts.
2. Why you absolutely need to install a Facebook pixel.
3. The types of posts you should use for your ads and how to determine which ones work best for your audience.

To learn more, visit the show notes

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SweetLife Company: Business Consulting for Entrepreneurs
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Everyone knows about having a big launch date for your brand new business. But, do you know about the super-secret launch date that comes before that?

That's right. There are two launch dates you need to know about and that's exactly what I'm breaking down for you today.

If you're working on launching your business and it seems chaotic and confusing, this episode will help you clear out the mess.

Episode Highlights:

1. The secret launch date you need to set that you might not even know about.
2. Who this launch is for and what purpose it serves.
3. How you can apply it to your business right now.

To learn more, visit the show notes

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SweetLife Company: Business Consulting for Entrepreneurs
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Speaking is the most powerful way to grow your business. In fact, every time you get on a stage.. be it a podcast or a local venue... your business will grow. 

Last week, my friend Pete Vargas was on the show and we broke down the exact steps to outline your signature talk. This week I'm giving you the exact steps to land almost any podcast guest spot you want. 

In this episode, I guide you through 3 simple steps to land any podcast, but of course, we go deeper so you really (really) know what you're doing. 

I also reveal the secrets to what podcast hosts are looking for when they accept guests, and I get very transparent about what not to do when pitching yourself for a show. 

If you've been in business for years, or you haven't launched your business yet, podcast guesting is a powerful way to get started. 

Episode Highlights:

1. The 3 steps to land podcast guest dream spots
2. The secrets to what podcast host are REALLY looking for
3. Exactly what to say when you pitch a host

For all of the details, links, and bonuses mentioned on this show, visit the notes.

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April Beach: Business Consulting for Lifestyle Entrepreneurs
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According to our guest this week, speaking is 20x more powerful for growing your business than online marketing.

So, if you’ve ever imagined yourself standing on stage speaking to a room full of people, but you have no idea how to make that happen, this episode is for you.

Pete Vargas teaches people how to grow their business and spread their message through stages. In 2003, his life was deeply impacted by one man who was speaking on-stage and he’s been dedicating his life to the power of stages ever since.

Pete and his team have booked over 47,000 stages worldwide and generated tens of millions of dollars in revenue through those stages. In 2016, Pete founded Advance Your Reach; a company with a mission to impact one billion lives through one million stages across seven spheres of influence.

Pete believes your signature talk is the most powerful marketing tool you have and that stages are the fastest way to grow your business.

I’ve personally utilized Pete’s strategies to grow my own business through speaking and I’m thrilled to have him on the show to share his wisdom with you as well.

Episode Highlights:

1. Pete’s four tips for overcoming your fear of speaking on stages.
2. Pete’s four-part framework for using stages to grow your business.
3. The power of sharing your message in relation to your overall purpose with your business and life.

To learn more, visit the show notes

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As long as your business’ doors are open, you need to be mindful of your brand.

If you’ve found yourself in a place where you don’t know what to post on social media, you think your company looks like everyone else’s, or you’re not getting noticed, it’s likely because you either haven’t been through a branding process or it’s time for you to rebrand.

In this final episode of my three-part series with Elizabeth McFadden, we’re breaking down exactly what to do after you put together the brand strategy we discussed in episodes 143 and 144.

Episode Highlights:

1. The three components of rolling out your new brand.
2. The importance of making sure your brand experience matches your brand’s visuals and messages.
3. What it looks like to evolve your brand over time.

To learn more, visit the show notes

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SweetLife Company: Business Consulting for Entrepreneurs
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Today, we’re continuing our three-part branding conversation with Elizabeth McFadden.

Not only has Elizabeth been such an important asset to the development and growth of my own businesses, but she’s single-handedly responsible for the messaging behind the entire new industry of baby planning and parent coaching that I helped create back in the mid-2000’s.

In last week’s episode, Elizabeth taught us all about what branding is and who it’s for. This week, she’s teaching us the next section of the fundamentals of how to develop your brand so that you can make money, become known, and attract the perfect clients to your business like a magnet.

Episode Highlights:

1. A breakdown of the components of a brand strategy.
2. The exact steps to take yourself through the branding template and process.
3. How to know when to be clear and when to be clever with your messaging and branding.

To learn more, visit the show notes

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Our guest for the next three episodes taught me everything I know about branding.

With over twenty years of experience, Elizabeth McFadden has successfully positioned small-to-mid-sized businesses in the marketplace by developing brand strategies, engaging copy, and executing marketing and media plans.

Elizabeth’s current role at Novella Brandhouse involves leading the entire branding process and the marketing strategy side of what they do and overseeing their day-to-day operations.

Elizabeth is also the mom of three boys, like me, and we’ve even taken our families on hikes together here in the mountains of Colorado.

Episode Highlights:

1. How Elizabeth grew her company from a home-based, online business to where it is today with a team based out of Kansas City while raising three young boys.
2. A breakdown of the different components of a brand.
3. The fundamentals of big business branding for smaller entrepreneurs.

To learn more, visit the show notes

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SweetLife Company: Business Consulting for Entrepreneurs
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If you’re uncomfortable selling to your people, you literally can’t afford to miss this episode.

Nikki Rausch is a seasoned sales guru with decades of experience behind her who has a passion for the art of authentic selling. After 25 years selling to companies and organizations like The Bill and Melinda Gates Foundation, Hewlett Packard, and Nasa, Nikki decided to trade-in her road warrior status so that she could help entrepreneurs sell in a way that builds relationships and creates more connections, closed deals, and long-term clients.

As a sales coach, trainer, author, and speaker, Nikki transforms the misunderstood process of selling into techniques, tools, and tips that can be successfully incorporated into a process that you can replicate.

Episode Highlights:

1. The five steps of Nikki Rausch’s Selling Staircase.
2. What to say when you get on a sales call.
3. Whether or not you should provide any free coaching during your discovery calls.

To learn more, visit the show notes

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SweetLife Company: Business Consulting for Entrepreneurs
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It's time to scale your business. How you scale will determine if your business will deliver the lifestyle you want. To start, it's vital to choose the right software. 

Episode Highlights:

1. The software choices to offer online courses, sell video content and offer digital products.
2. The best project management software based on your niche.
3. The importance of measuring data and simplifying social media marketing.
4. Ideal options to create an online community, forum, or membership site for your customers that works for your goals.

If you need consulting to scale your business smarter, schedule a complimentary business assessment
www.aprilbeach.com/scale

To learn more, visit the show notes

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SweetLife Company: Business Consulting for Entrepreneurs
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