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SweetLife Entrepreneur™ Podcast

The ultimate online business podcast that delivers trainings most consultants charge thousands for, with proven strategies to grow and scale your business online. April Beach hosts the weekly podcast to help you design, launch and scale your business, with a rare behind the scenes look of what it really takes to build an impact brand for high profit, deep purpose, and lifestyle freedom. Each show delivers expert steps to build your service business including offer strategy, online marketing, branding, service development, sales, how to scale, launch expertise, speaking, writing, coaching, PR and more. Shows include crazy-good bonuses, implementation worksheets, free courses, surprise extras, an online community, and no annoying advertising! We don’t hold back! It’ll feel like April Beach and guest experts are sitting right beside you revealing insider truths and trusted business knowledge. Her unfiltered style of teaching what it takes to build a profitable company and design the future you want, and her ability to simplify business growth, comes from her lifetime of experience as a lifestyle entrepreneur, and over two decades coaching women founders. podcast@sweetlifeco.com
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SweetLife Entrepreneur™ Podcast
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Now displaying: Category: general
190: 6 Key Areas To Reset and Refocus Your Business This Fall - Part 1 - with April Beach 0
Aug 31, 2020
If you feel like your business needs a reset, you’re not alone. Fall is a natural time to reset and refocus, but this year these tasks are not idealistic, they’re imperative! In this episode, we’re talking about the Core Areas of your business that may need a reset and refocus, in order for your business to keep moving forward and be ready for 2021. 
 
In this show (part 1 of 2) we dive into the first 3 areas; your offers, your marketing, and your business operations systems. April guides you through strategic questions to determine if you need to reset, and she gives you tips on how to reset each area if needed. This is another practical podcast business training that will give you immediate business results.
At the end of this episode you will:
  1. Know if you need to refine your offer
  2. Be ready to fix your marketing funnels 
  3. Know the most important business systems SOPs you need to fix or create

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

189: Online Business Terms and Acronyms Made Easy - with April Beach 0
Aug 24, 2020

Online entrepreneurs speak a different language and for companies who are looking to scale with online business models, the terms can be confusing and time consuming to learn. To help you be in the know and talk like an online pro faster, this show is a glossary of online terms made easy.

At the end of this episode you will:
  1. Know what the most common online business terms mean
  2. Stop feeling confused with online business lingo
  3. Have confidence and knowledge to make decisions 

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

188: How To Self Publish Your Book To Grow Your Business - with Alexa Bigwarfe and April Beach 0
Aug 17, 2020

Learn the difference between self and traditional publishing, what your options are to sell a self-published book, the benefits of self-publishing, well-known influencers who’ve chosen to self publish, as well and the 4 steps to start self-publishing your book! If you have a book in you but you aren’t sure where to start when it comes to self-publishing, this is the podcast episode to binge with guest expert Alexa Bigwarf, founder of Write|Publish|Sell and Women In Publishing Summit.

At the end of this episode you will:
  1. Know the 4 steps to self-publishing your book
  2. Understand the differences between self and traditional publishing
  3. Get insider secrets about creating your own self-publishing imprint
  4. Understand the connection between brand consistency in your book and business design

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

187: How to Build Your First Digital Marketing Funnel - with April Beach 0
Aug 10, 2020
You’ve heard that digital marketing is the way to grow your business but you aren’t sure where to start. Building your first digital marketing funnel is not hard as long as you understand the components of a funnel and how they work.
 
In this episode, April Beach dives into the 3 components of all winning funnels, how you use your marketing funnel and what you can expect if you’ve built it right. 
 
You’d be surprised by the number of large companies that do not currently know how to build and utilize a funnel and grass-roots relationship marketing. This episode will catapult you beyond big giants! 
 
Hiring a marketing firm may not yet be in your budget, or if you do plan to hire out you at least need to have an understanding of what a marketing funnel is, your company’s goals and expectations, and an overview of how your funnel should function and work.  This podcast episode gives you clarity to move forward.
At the end of this episode you will:
  1. Know what a marketing funnel is
  2. Know the components of a marketing funnel
  3. Understand how to set yours up

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

186: How To Survive A Facebook or Instagram Hack On Your Business - with April Beach 0
Aug 3, 2020
“It will never happen to me” 
 
Famous last words until you wake up and your Facebook and Instagram business accounts are gone. 
 
As a business owner, you likely spend a lot of time and resources on Facebook or Instagram. You post, go live, comment with others, research hashtags, produce IGTV videos and spend too many hours filtering your photos. But these necessary evils are a great way to attract your ideal audience and increase your exposure. Right up to the moment they’re wiped out - with no communication or consent from Facebook, no opportunity to submit a support ticket, no one to talk to for help. 
 
This is what happened to April Beach and The SweetLife Company, and in this show, you’ll learn all of the things no one tells you to do to save your company, keep your followers and survive being wiped from the Facebook and Instagram planet. 
 
This is not an episode about internet security. This is an episode about business survival.
At the end of this episode you will:
  1. Know how to protect and preserve your content
  2. How to control the out of control
  3. How your company can bounce back after the hack

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

185: What Is A Landing Page and Why Do You Need One? - with April Beach 0
Jul 27, 2020
In this show we’re diving into digital marketing with landing pages including the difference between a landing page and other pages on your website, what should be on a landing page to increase conversions, and why every company should have a landing page they know works! 
 
A landing page is a standalone web page, created specifically for a digital marketing campaign. It's where a visitor “lands” after they click on a link in an email, or ads from Google, Facebook, Instagram, LinkedIn, or where you market online.
At the end of this episode you will:
  1. The difference between a home page and a landing page
  2. How to use landing pages in your marketing 
  3. The anatomy of what to include in your landing page

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

184: 4 Pitches To Land Your Dream Business Affiliates - with April Beach 0
Jul 20, 2020

One of the fastest ways to grow your business is by borrowing someone else's’ audience. In this episode, April Beach delivers 3 proven strategies you can use to create winning partnerships with other businesses for mutual benefits. The more valuable you are as a partner, the more other companies will want to promote and work with you so how you pitch your company matters!

At the end of this episode you will:
  1. Have 4 strategies to choose from to pitch businesses for partnership
  2. Know how to pitch, when and what to say
  3. Discover the secrets we’ve used to have companies in over 13 countries promote us for free 

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

183: 4 Steps To Land Any Business Affiliate Partnership You Want - with April Beach 0
Jul 13, 2020
When was the last time you pitched a partner and landed it? Fact is… most companies don’t have the time to pay attention to your attempts to work with them, offer your support, or to simply connect professionally. But you need healthy partnerships to grow your business, brand, and sales and you only want to work with the best. So what should you do? 
 
To land the best business affiliates you need to say the right things, approach them in the right way, and present your business as an asset they can’t live without.  In this show, I’m breaking down 3 tips to plan, pitch, and land any partner you want. These are the same proven strategies I’ve been teaching since 2008 which landed me partnerships with brands like WholeFoods Market, TheBump.com, Patagonia, Britax, Women’s Entertainment Network, and more.
 
At the end of this episode you will:
  1. Who will make the best partners for your business
  2. How to make a plan to work with them
  3. Exactly what to say to close the affiliate deal 

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

182: Should Your Company Launch an Online Community or Group? - with April Beach 0
Jul 6, 2020

Groups are all the rage. Facebook groups, LinkedIn Groups, Slack Channels and more. And you might be wondering if you should create a “group” for your followers, fans and clients. In this episode, we’re talking about the three most common types of groups, what companies these groups are ideal for as well as steps to get started with launching a community group for your company.

At the end of this episode you will:
  1. Know if your company should launch an online community
  2. Learn the 3 currently popular community types 
  3. Have the 5 steps to get your group started

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

181: How To Get Media Attention And Establish Yourself As An Expert - with April Beach 0
Jun 29, 2020
You’re really good at what you do, but oftentimes you feel like the best-kept secret. A handful of people know your worth, but not enough to get the credibility you need to reach the profit and business growth you want. 
 
In this show, you’ll learn 4 simple steps to start the process of establishing your expertise that every entrepreneur should have completed regardless of business phase or growth level.
Episode Highlights:
  1. Know how to create your media PR plan
  2. Know what you need to have on your website to look like an expert
  3. Know the 4 simple steps you can complete this week to bring your message to the masses

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

180: Key Business Numbers Every Entrepreneur Should Know - with April Beach and Danielle Hayden 0
Jun 22, 2020
Nobody is coming to save you. You’re the beginning and the end of making your business a success. Therefore, if you haven’t been controlling your company financials the way you should, now is the time to start. Danielle Hayden is our guest expert and financial planner for small business owners. 
 
In this show, you’ll learn how and what to pay yourself, what key numbers you need to pay attention to, how to set up your monthly financial calendar, and other key metrics you need to control as the leader of your company - even/especially if someone else is managing the money for you! 
 
If your sales aren’t quite where they should be, you need to have a plan to take control and rebound. Or… if your business is booming and flowing with cash, but you’re so busy you don’t know where the money is going, you need to take control. Regardless, knowledge and control are the keys to grow, scale, and profit and this episode will kick start that process.
Episode Highlights:
  1. Learn how and what to pay yourself
  2. Know what key numbers you need to pay attention to
  3. Set up a monthly calendar to control the finances

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

179: Email Marketing Software Every Company Should Have - with April Beach 0
Jun 15, 2020

Many businesses are not using email marketing correctly. Regardless if your business is local or online, email marketing is a must. If you are struggling to understand how to use email marketing to connect with your clients, increase your sales, and the difference between email marketing options this show is for you. You’ll know the difference between email managers and clearly understand your software needs to move forward.

Episode Highlights:
  1. The difference between your business email and your email marketing manager
  2. Business email set up and use
  3. Marketing email set up and use 

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

178: How To Use LinkedIn To Grow Your Business Organically - April Beach and Judi Fox 0
Jun 8, 2020
LinkedIn is the best B2B social platform that exists. However, few people know how to use it, what to post, or what strategy to follow to make the right-profitable connections. In this show, Judy Fox, LinkedIn Expert, shares a simple and powerful strategy to accept the right connections and her 3 part system on the best content to share. 
 
At the end of this show, you will know what to do with your LinkedIn connections, how to increase the visibility of your content and what to post, when.
Episode Highlights:
  1. Have a simple LinkedIn connection strategy
  2. Know the types of content you should be posting on LinkedIn
  3. Understand how to organically grow engagement with the right people at no cost

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

177: LinkedIn Ad Strategies To Increase B2B Sales - April Beach and AJ Wilcox 0
Jun 1, 2020

In this episode we cover who should be running LinkedIn Ads, the 4 types of ads that can be run on Linked, and what you can expect to spend to get results. LinkedIn Ads Expert, AJ Wilcox, founder of B2Linked.com and host of “The LinkedIn Ads Show” dives deep covering what you need to know as a business owner. If you’ve been thinking about advertising on LinkedIn but you’re not sure if it’s the right choice for your business goals, don’t miss this episode.

Episode Highlights:
  1. Know your ad budget
  2. Decide what kind of ads you should be running
  3. Know where to access your Ads account to get started

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

176: LinkedIn Ads: How To Get Started - April Beach and AJ Wilcox 0
May 25, 2020
You’ve been thinking about advertising on LinkedIn but you’re not sure where to start, or if it’s a wise choice for your business. LinkedIn is a powerful ad platform, but it’s unlike others and you need to be sure you’re spending your marketing money for the ROI you expect. 
 
In this episode my friend and LinkedIn Ads Expert, AJ Wilcox, founder of B2Linked.com covers what types of companies benefit from LinkedIn Ads, the 3 components of successful ad strategies and basic steps to get started. You’ll leave knowing if LinkedIn is the right platform for your business and what types of ads you can start running now.
Episode Highlights:
  1. Decide if your company should be advertising on LinkedIn
  2. Learn how LinkedIn ads work
  3. Know the 3 components of a profitable LinkedIn Ad strategy

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

175: How To Create An Affiliate Program To Sky Rocket Your Sales - with Laura Sprinkle 0
May 18, 2020
You’re really good at what you do, but your list of leads is small. Or… You have an amazing program, course, product, or service, and it’s time to 3x your sales. In both cases… your solution is an affiliate program. 
 
But do you create one? 
Where do you start? 
Who do you ask to become your affiliates?
How can you get them to agree? 
 
In this episode, my friend Laura Sprinkle, the mastermind behind epic launches for Amy Porterfield, Selena Soo, and Todd Herman and over 10MM in affiliate sales, dishes it all. 
 
If you want your next product launch to be your best yet? Don’t miss this show.
Episode Highlights:
  1. Understand epic profit potential of affiliate sales
  2. Learn to find your best referral partners 
  3. Know how to pitch partners for mutual benefits 

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

174: How To Launch Your Online Consulting Business In 10 Days - with April Beach 0
May 11, 2020
It’s time to launch your consulting or coaching business but you need to move quickly. You have no time to waste but you also need to establish a reputable brand and high-level marketing. This show breaks out the steps to launch your consulting practice in 10 days so that you’ll enter the market in the lead, start making money faster, and lay a strong foundation for future growth. 
 
If you’re very good at what you do, and it’s time to do it for your own company, and not your employer, this is the show that gets you launched fast.
Episode Highlights:
  1. Choose your consulting niche 
  2. Show up with a reputation that demands your fees 
  3. Launch a high caliber website fast 
  4. Breaks down exactly what to do each day for 10 days

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

173: Easy Steps To Create Videos For Your Course, Webinar or Training 0
May 4, 2020
This podcast teaches you how to create videos, step by step,  for your online course, content to drip to your membership website, or to teach on live webinars or live streams. With a tech guide and checklist to get your videos up fast.
 
You want to create videos to share with your clients, but when you sit down to actually start… you’re lost on the steps. If technology seems hard, you’re not alone. In a world of online everything, the overabundance of options doesn’t help. In fact,  too many choices can stall your business completely. 
Episode Highlights:
  1. Choose between the 3 types of content you want to share
  2. Present your content in the right way for your audience
  3. Gives you the exact steps to record and process your videos fast

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

172: How To Stay Relevant and Be A Leader - with April Beach 0
Apr 27, 2020
If you’re a small business owner whose audience has become silent, you’re no longer leading your people, or you’re losing your relevance, this show is for you. As the world shifts, so must your business. Not forever, but for now and one big important part is staying relevant so people keep their eyes on you. 
 
How do we do this? The answer defies all things you’ve ever heard about marketing… DITCH THE PLAN! It’s time to serve the world, not sell the world. 
Episode Highlights:
  1. Know the 3 Types Of Content You Should Create And Share Right Now 
  2. Stay relevant
  3. Ditch your plan (for a short time) 
  4. Hold the reigns of leadership with confidence

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

171: Should You Pivot Your Business Right Now? - with April Beach 0
Apr 20, 2020

This episode is for entrepreneurs and small business owners who aren’t sure if you need to shift your offers, confused about how or if you should be marketing your services online. We cover the 3 greatest dangers to small businesses are facing and thoughtful solutions to overcome each pitfall. This show will help you identify what stage of action your business is in, if it’s time to move, and how to move with intention based on what’s appropriate right now.

Episode Highlights:
  1. Identify your business position grasping on to the current business opportunities
  2. Identify the 3 biggest pitfalls small businesses and entrepreneurs are facing and how to overcome each
  3. Change your mindset to become a leader and build strong relationships

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

170: 7 Steps To Optimize Your Facebook Business Page - with Sarah Tomes and April Beach 0
Apr 13, 2020

If you’ve created a Facebook Business Page, but you aren’t sure EXACTLY how to use it, you’re not alone. Over 80% of small businesses we meet with don’t have the basics of their page set up and could be losing thousands. In this week’s show Sarah Tomes, our in house Facebook Ads expert is delivering “7 Steps To Make Sure Your Facebook Page Is Good To Go”.

Episode Highlights:
  1. How to create a catchy title banner that establishes you as a leader
  2. How and what you should be linking to in your posts (and why)
  3. What CTAs (calls to action) to use and which ones are a "no-no”
  4. The difference between Boosted Posts and Facebook Ads and how to choose the right one

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

169: How To Launch Your Services Online: Small Business Help Part 2 - with April Beach 0
Apr 6, 2020
How to build a powerful group coaching program.  In this show, I break down how to plan your group purpose, how to choose the best software, and how to bill, onboard and pick the best platforms for success. Every business is different and this episode helps you find the right answers for your business. We also discuss the power (and joy) of hosting live group calls and what types of entrepreneurs will thrive with this business offering. 
 
Today's episode will help you plan your group’s purpose, schedule, taking payment, onboarding customers and deciding the best platform for your group goals.
Episode Highlights:
  1. Determine what type of group you’re building
  2. Choose the online platform to build your group in
  3. Set up how people pay you
  4. Understand why AI plays a key role in customer satisfaction

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

168: How To Launch Your Services Online: Small Business Help Part 1 - with April Beach 0
Mar 30, 2020

In this episode, we’re focusing on helping small businesses launch online services. There are many options to serve your clients online but the choices can be overwhelming and it’s hard to know where to start. This is part 1 of a 2 part series. This part is focused on helping you launch 1-1 services virtually, choosing your offers, how to meet with people online, how to get your systems set up, and the best ways to offer online services from anywhere.

Episode Highlights:
  1. How to choose the right software 
  2. How to create and set parameters on your 1-1 online services
  3. The steps to get your online services setup 
  4. Specific software recommendations 

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

167: Online Business Launch Tips and Revenue Streams - with April Beach 0
Mar 23, 2020
This episode is important to help save you time. I meet a lot of business owners who’ve worked hard to build the wrong kind of business. This is an unfiltered episode that lays out some tough love and inspiration to help you launch your online business the right way including; how you’ll make money, how you’ll serve your clients online, and launching products that people love. 
This show also helps you define your perfect day routine and choose the best online business that aligns with your plans because having an online business does not mean you will be working less.
 
I also give specific recommendations of ideas of online courses, membership sites and other things you could consider to add to your offering menu and why it’s important to master one first. Why you can’t set it and forget it and that you need to have an active growth plan, as well as the truth about the hard work it takes to build your business online. 
Episode Highlights:
  1. How to choose the right kinds of online services, products, and revenue streams
  2. The two types of popular online courses people buy
  3. What a membership site is and why you might want to launch one 
  4. Important online relationships you’ll need to build 
  5. How to stand out online 

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

166: Opportunities That Could Help Your Business Grow and Tools To Work Remotely - with April Beach 0
Mar 16, 2020

There's no doubt the current economy will affect how some businesses run. These are hard times, but on this show, we're talking about great opportunities to grow and scale your business online. These strategies will help you continue to reach and serve your clients while developing new streams of income and developing a new business model that leads to more lifestyle and location freedom for small business owners.

Episode Highlights:
  1. How to meet with your clients virtually
  2. Software to work as a team online
  3. 5 things you can do right now to grow your brand from home
  4. How brick and mortar stores can sell products creatively

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

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