SweetLife Entrepreneur™ Podcast

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287: 6 Steps To License Your Course, Training, Program or Curriculum 0

May 8, 2023

In this episode, we guide coaches, speakers, consultants, and experts through the steps to successfully license their courses to other companies.

We'll cover everything from identifying your unique intellectual property, protecting your ideas, setting rules for using your course, selling and onboarding, to monitoring and enforcing compliance.

At the end of this episode you will:

Know the 6 steps to get started to license your program
Understand strategic decisions to be made about licensing your program
Know what to do when you still want to directly sell the course you are licensing
Know where to find companies to buy your course or training
Learn about trademark and copyright protection
Have resources to get started

For more information about the Sweetlife Entrepreur Podcast and more about this epsiode and all the resources, visit https://sweetlifepodcast.com/287

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286: Unlock the Power of Licensing Your Course, Training or Content To Companies 0

May 1, 2023

In this episode, we explore how coaches, speakers, subject matter experts (SMEs), and consultants can grow their businesses by granting other companies or individuals the right to distribute their courses, programs, and trainings internally to their teams or externally as client-facing offerings.

This approach, known as licensing, can help you generate additional revenue, expand your reach, and increase brand recognition, all while saving time and money.

Don't miss this opportunity to discover the potential of allowing others to distribute your content and how it can transform your business.

What You Can Expect:

Get ready to dive deep into the world of content distribution as we discuss how it can benefit your business. We'll provide an overview of granting distribution rights for your courses, programs, and trainings, exploring the many advantages it offers for coaches, speakers, SMEs, and consultants. You'll also learn practical tips and steps to start partnering with other companies or individuals, maximizing the value of your existing content and expertise.

Discover the potential of granting distribution rights as a powerful tool for generating additional revenue, expanding your reach, and increasing brand recognition. Learn how this approach can help you grow your business while maximizing the value of your existing content.
Find out how partnering with others for content distribution is a cost-effective way to grow your business without the need for additional staff or office space. We'll share insights on how this approach allows you to focus on your core skills and passion while still reaching new audiences and scaling your operations.
Uncover the opportunities that come from allowing others to distribute your content, leading to collaboration and personal and business brand growth. Learn how partnering with like-minded individuals, affiliates, and collaborators can further expand your reach and impact.

For more about this epsiode and for all the resources mentioned, go to sweetlifepodcast.com/286

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285: How to Sell Your $99 Course for $99K 0

Apr 24, 2023

In this episode you can expect to identify the first three steps to start licensing, a.k.a. selling your course or training program to other companies, organizations, educational institutions, and other small businesses just like you. You're going to discover how to conduct an asset inventory, I understand the value of what you deliver, and even identify the street value of the investment you made to develop your knowledge based product.

Understand the potential for your consulting business
Understand the difference between selling to many versus selling to one
No the first three steps to get started in licensing your course or training to other companies

For more about licencing and for the resources and transcript, go to https://sweetlifepodcast.com/285

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284: Growth vs Scale What’s The Difference and Why Is It Important 0

Apr 17, 2023

Do you know if your business is growing or scaling? Knowing if your consulting business is growing or scaling is important because it helps you make smart choices about what you should do next. In this show we break down the difference between growing and scaling so that you know where to focus your attention and allocate your resources based on what you need right now in your business.

In the coaching and consulting industry, the term “scale” is often misunderstood. It’s become a buzz word and many coaches and coaching events aren’t defining it correctly, misguiding people and wasting time. So, why does this matter? Understanding what's happening with your business helps you choose the right path, and that means more success for you and your clients!

At the end of this episode you will:

Know the difference between growing and scaling
Be able to identify activities in each to focus your work
Be able to create a budget and allocate funds accordingly
Be able to identify your current objectives and what is more important right now for your business

To learn more about the epsiode, go to https://sweetlifepodcast.com/284

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283: 6 Must-Have Components of a Strong Coaching Offer 0

Apr 10, 2023

Welcome to our podcast on the 6 pillars of a strong coaching offer. In this episode, we will discuss why these six areas - client systems, operations systems, fulfillment and assets, model, pricing, and sales - are essential to building a strong coaching program or course. We'll cover why it's important to audit your coaching program regularly, and what the downfalls are if you don't.

If you're a coach, consultant, expert, or small business owner, this episode is for you. You'll learn how to evaluate your coaching program or course in each of these six areas, and identify areas where you may need to make improvements. You'll gain insights into how to optimize your systems and processes to increase efficiency and profitability, and how to ensure client satisfaction by delivering high-quality services that meet their needs and expectations. By the end of this episode, you'll have a better understanding of the key factors that contribute to a strong coaching offer, and be equipped with the knowledge and tools you need to take your coaching program or course to the next level.

At the end of this episode you will:

Know the 6 Components of a Strong and Scalable Coaching Program
Have a quick view on your program and where you may need improvements
Know how to optimize your program without building it from scratch

Visit the show notes to grab the free resources and other details by visiting https://sweetlifepodcast.com/283

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282: Harnessing Realistic Testimonials to Boost Your Business 0

Apr 3, 2023

Client Praise Powerhouse: Curating good testimonies is essential for business owners for several reasons including, establishing trust and credibility, increase conversion rates with the right buyers, and foster customer loyalty. The temptation is to become more extreme in our marketing in today’s economy, but this episode doubles down on how you can connect with the best, most perfect audience and keep your business in the black.

Today Sarah Allred is in the house, and she brings her amazing ability that helps business owners reach new audiences by curating powerful case studies. However, these case studies are not the ones you will expect. In this show you’ll learn why the unicorn testimonies are not the best ones to gain long term clients. Instead we dive into the framework of gathering “core results” in your business that everyone can relate to.

After this episode you will:

Understand how the case studies you may be sharing are not to your benefit
Why “core results” are important and how to establish them in your business
How to curate case studies that will actually bring in the perfect buyers and meet their expectations every time

Learn how to connect with buyers in a realistic way that creates loyal fans and realistic buyers. To visit the shownotes go to https://sweetlifepodcast.com/282

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281: How To Start Building An Affiliate Program With High Level Partners 0

Mar 27, 2023

Imagine having high-level people tell everyone about your program. You receive personal email introductions, direct messages that they were told to find you, and registrations from people you don’t know, into your latest program launch. I can attest that this is the best feeling in the world. To be recognized for your area of service, and to have others refer their clients and friends your way, is truly a gift and accomplishment. But even your biggest fans, your best clients, and your closest partners need a process in which to follow, to refer people your way. This process is a well-orchestrated system that follows a story of a journey into your world and business community.

In this episode, I am delighted once again to have a friend Laura Sprinkle on the show. Laura is the mastermind behind affiliate programs for Amy Porterfield, Todd Herman, Steven Kotler, Selena Soo, yours truly, and so many more. Laura’s unique method of choosing the right affiliates, nurturing them, and delivering a clear and easy-to-follow process of referral has made her the go-to in this space. Laura teaches how to find the right affiliates for your program, she’ll help you know who will not make a good affiliate, and she is very clear on how to create your goals, well beyond dollars, to build your profitable affiliate system.

At the end of this episode, you will:

Know the 3 things you need to have ready for your Offer to be “referable”
Know the payout %
Know the first levels of affiliate partners you’ll want to reach out and invite

To listen to the episode and to visit the show notes, go to https://sweetlifepodcast.com/281

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280: Leveraging AI-Powered Prompt Generators for High-Impact Content Creation 0

Mar 20, 2023

Unlock the Power of Personalized Content to Level Up Your Coaching, Consulting, or Expert Business In today's fast-paced digital landscape, coaches, consultants, and experts need to consistently produce high-quality content that resonates with their audience.

In this episode, we dive into the world of AI-powered prompt generators and how they can transform your content production process. We're thrilled to have Bob Dietrich, founder of Unleash AI For Business Summit, as our guest expert to share his insights and experience in leveraging AI for content creation. Join us as we explore how to develop clear prompt generators for personalized outputs, learn the latest advancements in AI, and discover the hottest software currently used for video, audio, and content creation.

Specifically, we discuss the hottest software for video, audio, and content creation

Top AI-driven tools and platforms for various content formats
Integrating AI-powered tools into your content production workflow
Success stories: AI in action
And real-life examples of coaches, consultants, and experts who have successfully implemented AI in their content strategy

At the end of this episode, you will:

Have a clear prompt generator that produces personalized outputs
Learn the latest in AI and the hottest software currently used for video, audio, and content creation

By the end of this episode, you'll have the knowledge and tools you need to level up your content production game! To listen to the episode and for all the links, go to https://sweetlifepodcast.com/280

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279: How Web3 and NFTs Can Grow Your Coaching Business and Build Loyal Fans - with April Beach and Brain Fanzo 0

Mar 13, 2023

This episode is for coaches, consultants, authors, speakers and niche service providers who want to learn about how you can utilize Web 3.0 in your business, to grow your following and to create loyal fans who love and support you.

By now you’ve heard of Web 3.0, NFTs, and blockchain, but you’re still unsure of how to use, create or overall tap-into these technologies for your coaching, consulting, writing, speaking or creating business. On this week’s show my friend Brian Fanzo returns to help you understand NFTs and how these digital currencies can further your business and movement.

In the past we’ve spoken of using NFTs as a currency for clients who hold your coin to gain exclusive access to content, trips, and access to you! In today’s podcast we start there, but take our conversation further as Brian guides our thinking to a much broader and more important (in my opinion) consideration. We dive into how your long time super fans can truly be part of the change and movement you’re creating, by holding your NFT and thereby investing in the future of your business. These concepts are new to most, but in this show we start with the basics and end with the ideals of how you can get started in Web 3.0 for your coaching, consulting or creator economy business too. Brian also walks us through his journey creating the $ADHD Coin and the realities of his learning process that lead to even greater consideration for the Coins potential than what he originally expected.

At the end of this episode, you will:

Have 100 ideas for creating your own NFT
Know where to start in Web 3.0 to get your feet wet
Learn about how NFTs enable your movement, expand your reach, and get the people going…

For the show notes, visit https://sweetlifepodcast.com/279

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278: How To Personalize ChatGPT AI To Create Authentic Content To Grow Your Coaching Business - with April Beach and Amy Yamada 0

Mar 6, 2023

This show is for established experts, coaches, consultants, authors, and speakers who want to learn more about how you can grow your business, streamline your marketing, speed up your content creation, and reach more clients using ChatGPT AI. ChatGPT and AI are quickly changing the world of content creation. From the way we create courses, to social media, to expert content, using AI is a powerful tool to save time and gain more eyes on your brand. In this episode, we’re diving in with Amy Yamada, ChatGPT expert on how to get started using AI in your business.

In this episode, we cover the first 3 steps to customize ChatGPT to sound like your authentic voice including a bio-generator to train AI to know and sound like you, how to find your writing style, and the importance of using prompts to customize the software for your business.

To learn more, visit the show notes https://sweetlifepodcast.com/278

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277: Getting Started with ChatGPT AI To Scale Your Coaching Business- with April Beach and Amy Yamada 0

Feb 27, 2023

This show is for established experts, coaches, consultants, authors and speakers who want to learn more about how you can grow your business, streamline your marketing, speed up your content creation and reach more clients using ChatGPT AI.

ChatGPT and AI are quickly changing the world of content creation. From the way we create courses, to social media, to expert content, using AI is a powerful tool to save time and gain more eyes on your brand. In this episode, we’re diving in with Amy Yamada, ChatGPT expert on how to get started using AI in your business.

In this episode, we cover what AI content creation is, use cases for ChatGPT AI, considerations for use in your business, and the future of AI in terms of ethical content creation and the concern for fake coaches and untrained professionals using AI to market.

To learn more, visit the show notes https://sweetlifepodcast.com/277

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276: (Becoming Known) The In Person Networking System To Grow Your Online Business - with Elizabeth McFadden 0

Feb 20, 2023

Networking, when done properly, is an overlooked gem of wealth to grow your online business. However few businesses actually have a networking strategy and fewer have a networking system. This episode is for CEOs in founders Hall looking to expand your brand reach, generate leads, build relationships, and therefore increase your profit in out of the box ways, with fantastic results.

In this episode we are diving into the system of networking and how you can do much more than show up to simply shake hands and kiss babies. This episode and unpacks strategic steps and actions that you should do before during and after in person networking events and attending conferences that will exponentially increase relationships and build ideal leads intentionally.

We're diving in with CEO and founder of Novella Brand house, Elizabeth McFadden, as she shares her system of networking she's used for years to become the leader in her local market and an online leading company with clients across the country. The system is intentional and when used correctly it will generate ideal results every single time.

To learn more visit the show notes https://sweetlifepodcast.com/276

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275: (Becoming Known) The Secret Framework To Build A Million Dollar Talk That Moves People To Action – with Eileen Wilder Part 2 0

Feb 13, 2023

This episode is for established coaches and consultants who are ready to take action and step into your next level of authority and influence through speaking, and for those who’ve felt the call to speak, but you’ve dragged your feet for one reason or another.

Eileen Wilder aka: Million Dollar Speaker, delivers a step by step workshop style two part episode and teaches you her winning framework for not only crafting your signature story but delivering talks that move people to action and even change the world.

Eileen taught so much gold that we’ve broken this episode into two. In this first episode #274 you’ll work with Eileen as she guides you to build your signature talk. In episode #275, Eileen breaks down the exact details of her formula to engage your audience, and move people to action in a way that the whole room is buzzing.

To learn more visit the show notes https://sweetlifepodcast.com/275

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274: (Becoming Known) The Secret Framework To Build A Million Dollar Talk That Moves People To Action - with Eileen Wilder Part 1 0

Feb 6, 2023

To learn more visit the show notes https://sweetlifepodcast.com/274

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273: (Becoming Known) Podcast Guesting Strategies To Establish Thought Leadership - with Angie Trueblood 0

Jan 30, 2023

This episode is part of our “Becoming Known” Series of curated shows and cherry picked experts to level up your brand and establish thought leadership in your space.

Today, we’re detailing a higher level strategy to use podcast guesting to grow your business. We all know that podcast guesting is a great way to be seen, but what we’re talking about today surpasses the basics of “how to pitch”.

Our guest expert Angie Trueblood (The Podwize Group), unfolds powerful strategies used by thought leaders to expand awareness of their expertise that you may not have considered. In this show Angie shares insider thoughts to approach shows, why you should reconsider your signature talk titles based on your objectives, how to research hosts and analyze if they’re a good fit and how you could actually be holding back your brand from growth based on your guesting strategy.

To learn more visit the show notes https://sweetlifepodcast.com/273

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272: (Becoming Known) How To Build A Press Worthy Personal Brand - with Brielle Cotterman 0

Jan 23, 2023

If you're looking to grow your personal brand and increase sales then using press is a smart avenue. There are many ways to approach and land proper publicity. In this episode we talked to Brielle Cotterman about how to build a foundation of celebrity and a press worthy personal brand through crafting stories.

Brielle breaks down her profitable storytelling framework and you will walk away from this episode knowing the three stories every entrepreneur must have in their bank to grow your business through press, and gain attention of highly sought after media.In this show we also break down the foundation of celebrity and the aspects of your business that you want to have designed and structured before you move into the strategies here.

This is an excellent episode for entrepreneurs who are ready to scale by gaining media attention. In order to leverage the

training taught in this episode you must have your online offers engineered that are ready to scale and a complete client journey laid out and ready to go. If you don't have those things in place yet visit www.sweetlifeco.com

To learn more visit the show notes https://sweetlifepodcast.com/272

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271: (Becoming Known) How To Expand Your Reach, Increase Sales and Become a Thought Leader 0

Jan 16, 2023

This episode is for those of you who are moving into higher levels, more impact, bigger stages, more influence, more income, more impact. If you’re an established coach, consultant, speaker, author or niche service expert, and it’s time to move up.

In this episode, we kick off with the most powerful things you must have in place before you start your “becoming known” campaign. We’ll cover a short check list of foundations and work on your strategy to become known. You’ll receive a list of action items and also a list of strategic decisions, including how to make these choices and where to start.

It’s hard to become known when you’re head down in your work. You’re busy taking care of your clients, not telling everyone about the work you’re doing. You just do the work, and hope people will tell their friends about your awesomeness.

Or, perhaps you do have a huge social following? You’ve mastered the art of communication, you love being on your social platforms and your following has grown, but now it’s time to become known on the next level to move up, not only move forward.

This series of shows breaks down proven strategies from the Greats, that you can leverage today to become known, establish leadership and rise above the noise, or break into new noise, with guests Brielle Cotterman, Eileen Wilder, Angie Trueblood, and more…

Let’s get going…

To learn more visit the show notes sweetlifepodcast.com/271

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270: How to License your IP and Scale your Coaching Business with April Beach 0

Jan 9, 2023

If you’re an established entrepreneurs with a proven programs, courses, or content, and you’re looking to grow exponentially, then this episode is for you. By creating content to license you can demonstrate thought leadership in your space, increase credibility across your audience, expand your business to B2B or create a dual business model.

This an intro to licensing for entrepreneurs those want to know how content licensing works, those who want to demonstrate thought leadership in your space through Licensing, those interested in transitioning from B2C to B2B in some capacity. This show will give you a good foundation and knowledge base to consider your options.

To learn more visit the show notes sweetlifepodcast.com/270

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269: How to Create an Online Certification Program for Coaches, Consultants, and Experts with April Beach 0

Jan 2, 2023

Certification programs are a great way to scale your coaching business. However, most people don’t know where to start or how to go about building, releasing and managing a certification program.

In this episode we break down the steps to building an online certification program. Download the Checklist to Build an Online Certification Program (Get it by visiting the show notes sweetlifepodcast.com/269)

In addition, we’re also discussing who should and who should not create a certification program, the pros and cons of this business model, how this type of offer will affect your long term business growth, what your future life will look like with a certification program, and of course the elephant on the room regarding the legitimacy and credibility of certification programs.

At the end of this episode you will:

Know the steps to create and launch a certification program
Have a clearer understanding of launching a certification program is for you

To learn more visit the show notes sweetlifepodcast.com/269

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