Client Praise Powerhouse: Curating good testimonies is essential for business owners for several reasons including, establishing trust and credibility, increase conversion rates with the right buyers, and foster customer loyalty. The temptation is to become more extreme in our marketing in today’s economy, but this episode doubles down on how you can connect with the best, most perfect audience and keep your business in the black.
Today Sarah Allred is in the house, and she brings her amazing ability that helps business owners reach new audiences by curating powerful case studies. However, these case studies are not the ones you will expect. In this show you’ll learn why the unicorn testimonies are not the best ones to gain long term clients. Instead we dive into the framework of gathering “core results” in your business that everyone can relate to.
After this episode you will:
- Understand how the case studies you may be sharing are not to your benefit
- Why “core results” are important and how to establish them in your business
- How to curate case studies that will actually bring in the perfect buyers and meet their expectations every time