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SweetLife Entrepreneur Podcast

The ultimate business coaching show that delivers trainings most consultants charge thousands for, with the proven strategies to grow your business online. April Beach hosts the weekly podcast to help you design, launch and scale your business, with a rare behind the scenes look of what it really takes to build an impact brand for high profit, deep purpose, and lifestyle freedom. Each show delivers expert steps to build your service business including offer strategy, online marketing, branding, service development, sales, how to scale, launch expertise, speaking, writing, coaching, PR and more. Shows include crazy-good bonuses, implementation worksheets, free courses, surprise extras, an online community, and no annoying advertising! We don’t hold back! It’ll feel like April Beach and guest experts are sitting right beside you revealing insider truths and trusted business knowledge. Her unfiltered style of teaching what it takes to build a profitable company and design the future you want, and her ability to simplify business growth, comes from her lifetime of experience as a lifestyle entrepreneur, and over two decades coaching women founders. podcast@sweetlifeco.com
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SweetLife Entrepreneur Podcast
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Nov 30, 2020

Whether you're heading to a family reunion are planning to hike the John Muir Trail, Lifestyle freedom is the reason why you became an entrepreneur. Let's make sure you're planning your year in advance to actually make it happen. For the past three years I've recorded an episode every December to teach how I lay out my year for family and travel first, while assuring I've reached the profit benchmarks I need to to make it all happen. In this episode I lay out those steps to make sure my year it's exactly the way I want it to be. (Regardless of what craziness comes in the year to come, creating a plan is essential to ever getting what you want.)

At the end of this episode you will:
  1. Know how to layout the whole year for lifestyle freedom
  2. Be able to assess what changes may need to happen in your offers and services to reach your lifestyle goals
  3. Have the most important math equation that business coaches don’t tell you - and if you don’t know these numbers - you’re sunk

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Nov 23, 2020

This episode is for entrepreneurs who are introverted but know you need to become more of an extrovert to share your business with others. It can feel like a challenge and our guest today, Stephanie Thoma, author of The Confident Introvert, is here to help.  In this short episode, you’ll learn simple strategies to become more comfortable outside of your comfort zone. Plus, we also do a little practice session in this episode to help you relax. This is a great show for those who really prefer your own company but know your business needs to be shared.

At the end of this episode you will:
  1. Feel most settled about being an introvert in an extroverted world
  2. Have meditation/prayer practice to calm your nerves
  3. Understand how to manage external communications while remaining the introverted person you love to be.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Nov 16, 2020

You’re working hard to create an online course or program, and you want to conduct a “beta-launch” but you aren’t sure how to do it successfully and whether or not it’s even needed for your program. In this show, we dive deep with Kendra Perry, host of the 360 Health Biz Podcast, to talk all about beta launches. You’ll the timeline to launch your beta program, how to test your business model, how to charge for your beta launch, and why it all ties into a higher profit full-launch in the future. If you’ve ever thought about a beta-launch but we’re sure how to manage one, this episode gives you all the answers.

At the end of this episode you will know:
  1. How/if you charge a fee for your beta launch
  2. What you’re looking to achieve in a successful beta launch
  3. The exact steps to conduct your beta launch 
  4. How many people you want in a successful beta launch

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Nov 9, 2020
You’ve worked hard to create a great offer, and it’s time to sell it, but no one is buying. Chances are your copy is bad. Writing sales copy is a craft and not everyone can do it well. But, in order to sell your program, your copy has to be as great as your service. 
 
In this episode, Amisha Shrimanker, founder of The Copy Crew, breaks down 5 steps to write a high converting sales page to increase those well-deserved sales. If you’ve struggled to sell your services online, this show/mini business training is a must-listen. 
 
As a bonus, Amisha is also teaching two live How-To Copy Writing Classes for our SweetLife Entrepreneur Podcast listeners. To join the live (or replay copy) writing class, join our online community at www.sweetlifecommunity.com
At the end of this episode you will:
  1. Have a 5 step plan to write great copy
  2. Know where on the page to start writing
  3. Understand how people buy
  4. Know what to say to separate and elevate your offer

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Nov 2, 2020
You either love or hate to talk about money in your business. In fact, most entrepreneurs run and hide when it comes to financial ledgers. But on today's show, we're gonna make you love the money and control it. Getting your money right in your business is the best feeling ever, and the first step to getting a company that's going to scale, grow, and give you what you really want in business and life.
 
This week we're diving in with guest expert, accountant and CFO Consultant, Megan Dahle, and talking about where you are now, understanding where you want to be, and making sure you're on the right path to get there. We do this by teaching you the simple three numbers you need to know that will give you the power, confidence, and control you seek.
At the end of this episode you will:
  1. Understand why you need to name your money
  2. Get clarity on the dangers of reinvesting every dime into your business
  3. Know the most important number that you really need to pay attention to
  4. Get a simple routine to look at your numbers without being scared

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Oct 26, 2020
If it's time to grow your team and stop being the one that does all the tasks, but you struggle with how to delegate, how to create culture, and how to move from founder to CEO, this episode is for you. Together we dive into why entrepreneurs struggle to transition from founder to the CEO role, And the importance of aligning your goals with your strategies and objectives, and how to go about doing this, before you hire critical team members.  We talk about the hard things like mindset shifts from doer to leader, And why some entrepreneurs should never be the CEO of their own company. 
 
Kate Carney is our guest expert and guides you through the process and practical shifts to move and grow your business. This episode also includes an amazing bonus worksheet that details 5 Strategies For Scaling your company right now. If you’re ready to hire, grow and transition from doer to leader in your company, this show is for you.
At the end of this episode you will:
  1. Understand what the transition from Founder to CEO really looks like
  2. Identify the importance of outlining your goals and objectives before hiring key team members
  3. Have practical ideas of how to create the culture you want for your team members and contractors
  4. We even talk about how to pay people and bring them aboard with equity in your company before you can afford a full-time salary, and what to watch out for if you do this!
 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Oct 19, 2020
This show is part of a series called: How To Create Your Signature Offer™, Program, Course, Service or Process. In this episode we’re talking about how to know if your new service, program or course will sell? 
 
 Is it really needed and will people actually buy it? 
 
So if you've been working on building your first online course, corporate program, service or offer, today’s show will help you determine the need and make smart decisions to scale your business faster.
At the end of this episode you will:
  1. Know how to assess market demand
  2. Get clarity on how to make your offer stand out
  3. Determine if you should move forward or scratch the plan

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Oct 12, 2020

This show is part of a series called: How To Create Your Signature Offer™, Program, Course, Service or Process. In this episode we discuss the problem most entrepreneurs have as you struggle to organize your ideas thoughts and expertise into an outline for your offer program for service. So if you've been working on building your first online course developing your first membership community are creating your first steps of service and struggling with taking what's in your mind and getting it out on paper and then building it into your business model this show is for you.

At the end of this episode you will:
UNDERSTAND HOW TO:
  1. Organize your ideas.
  2. Outline your first offer.
  3. Guarantee your clients' results.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Oct 5, 2020
This show is part of a series called: How To Create Your Signature Offer™, Program, Service or Process. In this episode talking about what you need to do to be ready to create your first signature offer for. Prerequisites are important to hit so you know that what you're creating is going to deliver the results you want need and expect. So, if you’ve been wondering how to create a signature offer or program this episode is for you. 
 
Businesses are always launching new offers and services. It's part of staying relevant and giving your customers what they really need. But when it comes to creating a signature offer a signature program or your own new signature methodology, there are a few important things you must do first.
At the end of this episode you will:
  1. The four pre-work steps you need to complete before creating your signature offer
  2. Save time and not costly mistakes 
  3. Complete clarity so that you can create your signature offer or program faster.

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Sep 28, 2020
This show is part of a series called: How To Create Your Signature Offer™, Program, Service or Process. What really is a signature offer or program? Spoiler alert, it’s not just a common service you slap the Signature Logo on. No… your signature offer, program, course or process is something that sets your company apart. So, if you’ve been wondering how to create a signature offer or program this episode is for you. 
 
Experts, entrepreneurs and small businesses are always striving to be known, but there’s one true way to lead a niche and profit, and that is by developing a unique signature offer, program, process, service, course, membership, system, event, or deliverable which makes it clear for others to understand what you do, creates profitable results for your company, helps you become known and gives your clients incredible results. In this episode we dive into part 1 in discussing “What (Really) Is a Signature Offer or Program and Why Does  Your Company Need One?”
At the end of this episode you will:
  1. Know what truly is and what is not a true, authentic signature offer or program
  2. Understand the 2 types of signature offers or programs
  3. Be able to identify which type of signature offer or program your company should create first

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Sep 21, 2020

You know the potential to reach more people and expand your reach by offering online services. But when it comes to getting started in the online space you don't have the time to get your masters in online business everything but you deserve to know where to start so you can make wise choices for your company and your future. This episode gives you three simple steps to take your off-line company online and gives you the wisdom and confidence and clarity in your first steps moving in this direction.

At the end of this episode you will:
  1. Have confidence in what to do first
  2. Stop being overwhelmed by the fragmented and often times ill-advised coaching
  3. Create a game plan to take your business online now

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Sep 14, 2020

Does your company have a right-now offer that is selling?

If not, this is the perfect episode for you. This show will help you choose the best service to sell right now and make sure that your offer fits into your longer term growth model. Offers are any service or program you deliver to your clients and can include coaching, hands-on services, virtual consulting, online courses, digital products, membership communities, programs, events and other services that help your company expand and scale. Get 7 questions to ask that will lead to clarity on what you should focus on selling right now?

At the end of this episode you will:
  1. Decide if you can alter a current offer or if you should create a new one
  2. Know how your offer fits into your future scale plan
  3. Deliver a service that solves your customers’ problems right now

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Sep 7, 2020

If you feel like your business needs a reset, you’re not alone. Fall is a natural time to reset and refocus, but this year these tasks are not idealistic, they’re imperative! In this episode, we’re continuing our talk on the 6 Core Areas of your business that may require your attention to reset and refocus, in order for your business to keep moving forward and be ready for 2021.

In this show (part 2) we dive into core areas 4, 5, and 6; your mind, your network and your home or life. April guides you through strategic questions to determine if you need to reset, and gives you tips on how to reset each area if needed. This is another practical business strategy training that will give you immediate business results.

At the end of this episode you will:
  1. Know how to choose a mastermind 
  2. Know if you need a mindset shift
  3. Get tips to separate your work and life if you have a home office
  4. Have resources to connect with powerful affiliates to grow your business

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Aug 31, 2020
If you feel like your business needs a reset, you’re not alone. Fall is a natural time to reset and refocus, but this year these tasks are not idealistic, they’re imperative! In this episode, we’re talking about the Core Areas of your business that may need a reset and refocus, in order for your business to keep moving forward and be ready for 2021. 
 
In this show (part 1 of 2) we dive into the first 3 areas; your offers, your marketing, and your business operations systems. April guides you through strategic questions to determine if you need to reset, and she gives you tips on how to reset each area if needed. This is another practical podcast business training that will give you immediate business results.
At the end of this episode you will:
  1. Know if you need to refine your offer
  2. Be ready to fix your marketing funnels 
  3. Know the most important business systems SOPs you need to fix or create

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Aug 24, 2020

Online entrepreneurs speak a different language and for companies who are looking to scale with online business models, the terms can be confusing and time consuming to learn. To help you be in the know and talk like an online pro faster, this show is a glossary of online terms made easy.

At the end of this episode you will:
  1. Know what the most common online business terms mean
  2. Stop feeling confused with online business lingo
  3. Have confidence and knowledge to make decisions 

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Aug 17, 2020

Learn the difference between self and traditional publishing, what your options are to sell a self-published book, the benefits of self-publishing, well-known influencers who’ve chosen to self publish, as well and the 4 steps to start self-publishing your book! If you have a book in you but you aren’t sure where to start when it comes to self-publishing, this is the podcast episode to binge with guest expert Alexa Bigwarf, founder of Write|Publish|Sell and Women In Publishing Summit.

At the end of this episode you will:
  1. Know the 4 steps to self-publishing your book
  2. Understand the differences between self and traditional publishing
  3. Get insider secrets about creating your own self-publishing imprint
  4. Understand the connection between brand consistency in your book and business design

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Aug 10, 2020
You’ve heard that digital marketing is the way to grow your business but you aren’t sure where to start. Building your first digital marketing funnel is not hard as long as you understand the components of a funnel and how they work.
 
In this episode, April Beach dives into the 3 components of all winning funnels, how you use your marketing funnel and what you can expect if you’ve built it right. 
 
You’d be surprised by the number of large companies that do not currently know how to build and utilize a funnel and grass-roots relationship marketing. This episode will catapult you beyond big giants! 
 
Hiring a marketing firm may not yet be in your budget, or if you do plan to hire out you at least need to have an understanding of what a marketing funnel is, your company’s goals and expectations, and an overview of how your funnel should function and work.  This podcast episode gives you clarity to move forward.
At the end of this episode you will:
  1. Know what a marketing funnel is
  2. Know the components of a marketing funnel
  3. Understand how to set yours up

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Aug 3, 2020
“It will never happen to me” 
 
Famous last words until you wake up and your Facebook and Instagram business accounts are gone. 
 
As a business owner, you likely spend a lot of time and resources on Facebook or Instagram. You post, go live, comment with others, research hashtags, produce IGTV videos and spend too many hours filtering your photos. But these necessary evils are a great way to attract your ideal audience and increase your exposure. Right up to the moment they’re wiped out - with no communication or consent from Facebook, no opportunity to submit a support ticket, no one to talk to for help. 
 
This is what happened to April Beach and The SweetLife Company, and in this show, you’ll learn all of the things no one tells you to do to save your company, keep your followers and survive being wiped from the Facebook and Instagram planet. 
 
This is not an episode about internet security. This is an episode about business survival.
At the end of this episode you will:
  1. Know how to protect and preserve your content
  2. How to control the out of control
  3. How your company can bounce back after the hack

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Jul 27, 2020
In this show we’re diving into digital marketing with landing pages including the difference between a landing page and other pages on your website, what should be on a landing page to increase conversions, and why every company should have a landing page they know works! 
 
A landing page is a standalone web page, created specifically for a digital marketing campaign. It's where a visitor “lands” after they click on a link in an email, or ads from Google, Facebook, Instagram, LinkedIn, or where you market online.
At the end of this episode you will:
  1. The difference between a home page and a landing page
  2. How to use landing pages in your marketing 
  3. The anatomy of what to include in your landing page

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Jul 20, 2020

One of the fastest ways to grow your business is by borrowing someone else's’ audience. In this episode, April Beach delivers 3 proven strategies you can use to create winning partnerships with other businesses for mutual benefits. The more valuable you are as a partner, the more other companies will want to promote and work with you so how you pitch your company matters!

At the end of this episode you will:
  1. Have 4 strategies to choose from to pitch businesses for partnership
  2. Know how to pitch, when and what to say
  3. Discover the secrets we’ve used to have companies in over 13 countries promote us for free 

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Jul 13, 2020
When was the last time you pitched a partner and landed it? Fact is… most companies don’t have the time to pay attention to your attempts to work with them, offer your support, or to simply connect professionally. But you need healthy partnerships to grow your business, brand, and sales and you only want to work with the best. So what should you do? 
 
To land the best business affiliates you need to say the right things, approach them in the right way, and present your business as an asset they can’t live without.  In this show, I’m breaking down 3 tips to plan, pitch, and land any partner you want. These are the same proven strategies I’ve been teaching since 2008 which landed me partnerships with brands like WholeFoods Market, TheBump.com, Patagonia, Britax, Women’s Entertainment Network, and more.
 
At the end of this episode you will:
  1. Who will make the best partners for your business
  2. How to make a plan to work with them
  3. Exactly what to say to close the affiliate deal 

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Jul 6, 2020

Groups are all the rage. Facebook groups, LinkedIn Groups, Slack Channels and more. And you might be wondering if you should create a “group” for your followers, fans and clients. In this episode, we’re talking about the three most common types of groups, what companies these groups are ideal for as well as steps to get started with launching a community group for your company.

At the end of this episode you will:
  1. Know if your company should launch an online community
  2. Learn the 3 currently popular community types 
  3. Have the 5 steps to get your group started

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Jun 29, 2020
You’re really good at what you do, but oftentimes you feel like the best-kept secret. A handful of people know your worth, but not enough to get the credibility you need to reach the profit and business growth you want. 
 
In this show, you’ll learn 4 simple steps to start the process of establishing your expertise that every entrepreneur should have completed regardless of business phase or growth level.
Episode Highlights:
  1. Know how to create your media PR plan
  2. Know what you need to have on your website to look like an expert
  3. Know the 4 simple steps you can complete this week to bring your message to the masses

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Jun 22, 2020
Nobody is coming to save you. You’re the beginning and the end of making your business a success. Therefore, if you haven’t been controlling your company financials the way you should, now is the time to start. Danielle Hayden is our guest expert and financial planner for small business owners. 
 
In this show, you’ll learn how and what to pay yourself, what key numbers you need to pay attention to, how to set up your monthly financial calendar, and other key metrics you need to control as the leader of your company - even/especially if someone else is managing the money for you! 
 
If your sales aren’t quite where they should be, you need to have a plan to take control and rebound. Or… if your business is booming and flowing with cash, but you’re so busy you don’t know where the money is going, you need to take control. Regardless, knowledge and control are the keys to grow, scale, and profit and this episode will kick start that process.
Episode Highlights:
  1. Learn how and what to pay yourself
  2. Know what key numbers you need to pay attention to
  3. Set up a monthly calendar to control the finances

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Jun 15, 2020

Many businesses are not using email marketing correctly. Regardless if your business is local or online, email marketing is a must. If you are struggling to understand how to use email marketing to connect with your clients, increase your sales, and the difference between email marketing options this show is for you. You’ll know the difference between email managers and clearly understand your software needs to move forward.

Episode Highlights:
  1. The difference between your business email and your email marketing manager
  2. Business email set up and use
  3. Marketing email set up and use 

 

To learn more, visit the show notes

 

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

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