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SweetLife Entrepreneur™ Podcast

The ultimate online business podcast that delivers trainings most consultants charge thousands for, with proven strategies to grow and scale your business online. April Beach hosts the weekly podcast to help you design, launch and scale your business, with a rare behind the scenes look of what it really takes to build an impact brand for high profit, deep purpose, and lifestyle freedom. Each show delivers expert steps to build your service business including offer strategy, online marketing, branding, service development, sales, how to scale, launch expertise, speaking, writing, coaching, PR and more. Shows include crazy-good bonuses, implementation worksheets, free courses, surprise extras, an online community, and no annoying advertising! We don’t hold back! It’ll feel like April Beach and guest experts are sitting right beside you revealing insider truths and trusted business knowledge. Her unfiltered style of teaching what it takes to build a profitable company and design the future you want, and her ability to simplify business growth, comes from her lifetime of experience as a lifestyle entrepreneur, and over two decades coaching women founders. podcast@sweetlifeco.com
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Now displaying: Page 4
Sep 6, 2021
In this show we unpack the online business model of “live virtual events” and help you determine if they should be part of your business strategy moving forward. 
 
Live Virtual Events are not new. In fact, we’ve been hosting them for years. They’re an upgrade from sales webinars and could be a good option to increase sales in your business. But, like all business models, Live Virtual Events aren’t for everyone. In this episode we dive into the model of Live Virtual Events and how offering them can impact your business and lifestyle both positively and negatively.
At the end of this episode you will:
  1. Understand the structure of a Live Virtual Event
  2. Compare Virtual Events to Sales Webinars 
  3. Know the most common way to fill your Virtual Event
  4. Have complete clarity as to if Live Virtual Events are the right strategy for you

 

Special Note: If you would like access to the episode with Bart Miller that had to be removed from this feed, the cut-off date to request it is Friday, September 10th.

 

To learn more, visit the show notes

 

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Aug 30, 2021
Money doesn’t buy happiness. Yes, it definitely takes the edge off… but when it comes to being truly happy and fulfilled, most people consider time, family, health, love, giving, helping, and adventuring as the real prize of life. 
 
In this show, I’m breaking down the two-punch formula for a profitable business that makes you really REALLY happy. 
 
This episode is dedicated to my oldest son, who asked me this exact question over breakfast. He’s grown up in our lifestyle entrepreneur family and was the special guest in episode #84 “Inside The Life Of An Entrepreneur’s Kid”.  But now, two years later as a college student, he’s determining how he wants to design his life, and this question is at the forefront of his mind.
At the end of this episode you will:
  1. What is a lifestyle entrepreneur? 
  2. How to engineer your offers so people always buy
  3. How to know if an open and close cart is really for you

 

Special Note: This episode was originally scheduled to be episode 242 and that's why you'll hear me reference that number during the episode. However, due to unforeseen circumstances, it's being released as episode 241. To find the show notes, just click this link.

 

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Aug 16, 2021

The best source of business comes from word of mouth. In this episode we’re talking about forming your business affiliate dream team. These are other companies you partner with for mutual benefits. By creating dream affiliate partners you can provide broader scale options for your clients while receiving pre-qualified clients ready to give you money. In this show we talk about how to choose the right partners for your business and how to reach out to them appropriately.

At the end of this episode you will:
  1. Know exactly which businesses make the perfect partners for your company
  2. Know how to choose those partners
  3. Know how to approach them for the outcome you want

 

To learn more, visit the show notes

 

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Aug 9, 2021
Predictable systems are what makes the work flow. Systems to scale, systems to grow your team, systems to manage your marketing, client facing systems, and more… 
 
This 2-part show with systems scaling queen Racheal Cook makes understanding how, why and when to create systems within your business, simple. There was so much business IQ delivered that we broke this show up into 2 parts, so be sure to tune in to both for the full effect in your profit. In detail we discuss, scaling versus growth, the 3 systems every business needs and why you don’t need to try to do everything to create a profitable online service or consulting practice.
At the end of this episode you will:
  1. Learn the difference between growth and scaling
  2. Understand why the best sales start with subtraction
  3. Gain confidence that you really don’t have to be everywhere online to be profitable

 

To learn more, visit the show notes

 

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Aug 2, 2021
Predictable systems are what makes the work flow. Systems to scale, systems to grow your team, systems to manage your marketing, client facing systems, and more… 
 
This 2-part show with systems scaling queen Racheal Cook makes understanding how, why and when to create systems within your business, simple. There was so much business IQ delivered that we broke this show up into 2 parts, so be sure to tune in to both for the full effect in your profit. In detail we discuss, scaling versus growth, the 3 systems every business needs and why you don’t need to try to do everything to create a profitable online service or consulting practice.
At the end of this episode you will:
  1. Learn the difference between growth and scaling
  2. Understand why the best sales start with subtraction
  3. Gain confidence that you really don’t have to be everywhere online to be profitable

 

To learn more, visit the show notes

 

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Jul 26, 2021

Today we’re diving into the actual, step by step, proven process of building a global empire organically without paid ads.  Following Lorraine Dallmeier’s proven process, you’ll not only be inspired but  leave this show with tactical marketing you can apply to your brand right now, even if you have no marketing team or little marketing experience.

At the end of this episode you will:
  1. Know the 6 steps to create a global empire
  2. Be inspired that little marketing skills are required to grow a loyal following 
  3. Understand the power of brand protection and how to apply this to your company
  4. Learn about “edu-tainment” and how to apply this to your content marketing 
  5. Have yet another confirmation that consistency is king

 

To learn more, visit the show notes

 

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Jul 19, 2021
People don’t talk about licensing. In fact, it’s a secret weapon that most companies don’t tap in to. However, licensing when done properly can be the catalyst to higher profit than you ever dreamed possible. And there’s no catch! In fact, the business model of licensing your content, course, or program is quite simple. This week we’re continuing our conversation about from episode #235 and talking about the types of content companies line up to license.
 
I’m also sharing behind the scenes details of how I’ve licensed my content, methods, frameworks and processes for over a decade. And you can too!
At the end of this episode you will:
  1. Know what makes your content valuable enough to be licensed
  2. Know how to license what you already have and not re-create the wheel
  3. Know how to decide if licensing is right for you

 

To learn more, visit the show notes

 

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Jul 12, 2021
If you’re an established entrepreneur with proven programs, courses, or content, and you’re looking to grow exponentially, then this episode is for you. By creating content to license you can demonstrate thought leadership in your space, increase credibility across your audience, expand your business to B2B or create a dual business model. 
 
This an intro to licensing for entrepreneurs who want to know how content licensing works, those who want to demonstrate thought leadership in your space through Licensing, those interested in transitioning from B2C to B2B in some capacity. This show will give you a good foundation and knowledge base to consider your options.
At the end of this episode you will:
  1. Know what licensing is and how to make money doing it
  2. Know the business model of licensing and if it's right for you
  3. Know the prerequisites to license your content

 

To learn more, visit the show notes

 

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Jul 5, 2021
Lead magnets are a fundamental to grow your list of prospective buyers. But, unlike 2012, you can’t just throw a fancy .pdf out there and expect to get high-quality leads, if you get any leads at all? In this show we’re discussing the changes to lead magnets and what is considered valuable to those you really want to attract. 
 
How we use lead magnets has significantly changed over the last decade and in this week’s episode we’re diving into what’s working to generate leads and what is not. Generating high-quality leads with the right prospects is a vital part of your marketing.
At the end of this episode you will:
  1. Understand what a lead magnet is and what it should accomplish
  2. Have ten lead magnet ideas that are working in 2021
  3. Know the type of pdf lead magnet you should avoid

 

To learn more, visit the show notes

 

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Jun 28, 2021
You’re an expert, and you’re pretty incredible at what you do, but sales from your online videos aren’t exactly reflecting just how amazing you are. This means there’s a disconnect between who you truly are and how you’re showing up on video. Or there could also be some bumpy roads between how you show compassion on video, establishing your authority, or entertaining viewers long enough to stay until the call to action. Does this sound like you? 
 
No worries my friend! McCall Jones, creator of Charisma Hacking, is here to break down her proven framework to “make strangers trust you and followers become aggressively devoted to you.”
At the end of this episode you will:
  1. Know the F.A.C.E. Framework and how to apply this to your videos
  2. See the formula to pin-point your own areas of improvement
  3. Solve the disconnect between the great videos you already make, and your lack of sales

 

To learn more, visit the show notes

 

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Jun 21, 2021
So, you’re hosting a team retreat? Amazing! Team retreats are one of the best uses of our time and resources. Though I’ve hosted team retreats for decades, I’ve finally nailed a planning process that helps us actually accomplish the goals I set forth, in a way my team loves, that blows the ROI out of the water. 
 
This is a great episode if you’re looking for structure in your business retreats, but you’re equally focused on building up your team, accomplishing crazy big goals and having a lot of fun in the process.
At the end of this episode you will:
  1. Learn my pre-retreat planning process
  2. Know how I set my team up for success before, during and after our retreats
  3. Get excited about the power of breakout sessions and mini-masterminds amongst your team members

 

To learn more, visit the show notes

 

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Jun 14, 2021
You know you need help. You’ve been doing most of the work in your business and it’s time to move your valuable time to the CEO role. To do so, you need a team, or at least one person to begin your delegation process. But you haven’t moved to take action for a variety of reasons but they primarily all come down to mindset. And, you’re probably thinking one of these thoughts: 
 
“I can’t afford to hire help.”
“I’m uncertain of which role to hire first” 
“I don’t have systems in place yet to delegate to someone else”
 
If you’re thinking one of these things, you’re not alone. You should already know these are very common issues for many leaders… or we would not dedicate a whole show to discuss it. You’re in good company, but let’s get you into the right company with next level leaders who know how to manage their high-value time, delegate tasks to others, and give you the steps to find the right people to bring on board. 
 
In this show, Theresa Loe, founder of streamlinedandscaled.com, talks you through proven solutions to overcome hiring hurdles so we can take your business from 6 to 7 figures.
At the end of this episode you will:
  1. Know the most important mind shift you must make - and by doing so, everything falls into place
  2. Know how to hire the right person, not just any person with a skills

 

To learn more, visit the show notes

 

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Jun 7, 2021
It’s time to scale your business, and you know that systems and SOPs need to be in place. But, if you’re like me, the thought of sitting down and documenting your tasks sounds as fun as having teeth pulled. Thankfully Brittany Keeling, our guest expert, is sharing practical ways and clear, simple systems you can follow to start scaling now. 
 
In this show we’ll also cover the difference between a platform, a system and automation. These common terms are misunderstood but important to understand. Stick with us and join us live on Clubhouse to meet with Brittany personally and get your questions answered after listening to this show.
At the end of this episode you will:
  1. Brittany’s 5 Steps To Scale
  2. How to create SOPs without crying 
  3. The importance of choosing the right platform to make your business easier to manage

 

To learn more, visit the show notes

 

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May 31, 2021
When it comes to entrepreneurship, people just start working. But, sooner or later when the time comes to scale, 60% of businesses realize they are missing a strategic financial plan and the foundations needed to move forward. Today’s guest expert Arnesha Bobo, Founder of CFOForWomen.com breaks down her Smart Financial Roadmap and the first 3 steps to building your strategic plan in detail. 
 
If you don’t know your numbers, don’t know how to analyze KPIs and you want your business to grow,  this is an ideal business coaching episode to get your foundation in place.  You’ll be surprised that the first steps actually have nothing to do with your numbers at all.
At the end of this episode you will:
  1. Have 3 clear steps to start creating a clear financial plan
  2. Understand how vision and core values must be part of your financial plan
  3. Be aware of the 4 numbers you should know every month in your company

 

To learn more, visit the show notes

 

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May 24, 2021

Goal setting is only as good as the plan you have to achieve them, your personal drive, and self-ownership of your goals to assure they come true. When it comes to building your future, you are the driver of that car and sometimes life and business get off track. In all cases, to get where you really want to go, you need a map that’s customized to your personal destination. On this week’s show Ashlye V. Wilkerson, empowerment and leadership coach for women, shares her Phenomenal Women Leading Pink Print Process™: 4 proven steps to get from where you are to where you want to be.

At the end of this episode you will:
  1. Have framework of Ashlye’s Pink Print™ Process and know how to apply it to your life
  2. Have immediate steps you can do today to make positive change in your future
  3. Get tips on ways other entrepreneurs measure their goals to create your very own success measurement system

 

To learn more, visit the show notes

 

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May 17, 2021

On this week’s show we’re diving into how to grow on Clubhouse through Moderator Teams. Clubhouse is the ultimate collaboration platform. It’s a powerful place to build brand awareness (as we talked about last week) and generate revenue, but Clubhouse is unlike other platforms so how you approach your audience is through intention, giving and collaboration. This episode will show you how to get started.

At the end of this episode you will:
  1. Know how to find your clients on clubhouse
  2. Know how to create collaborations on clubhouse
  3. Understand how to bring value to those you connect with and serve

 

To learn more, visit the show notes

 

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May 10, 2021

Clubhouse is a social audio app that enables conversations. It’s a great place to show your expertise by lending valuable information to live conversations. Clubhouse is also a great place to learn from others, network, build your brand, curate collaborations and simply connect with like-minded people with similar interests. Clubhouse is also a perfect place to find your ideal clients, and this is what we’re discussing on today’s show.

At the end of this episode you will:
  1. Understand how to increase brand awareness on Clubhouse
  2. Understand how to write your Clubhouse bio as a multi-passionate entrepreneur
  3. Know how to funnel people off Clubhouse and into your business

 

To learn more, visit the show notes

 

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May 3, 2021

Online services, courses, memberships and coaching programs are a great way to scale your business. However, how you structure your suite of offers can make or break your business. In this week’s show April Beach shares her Strategic Business Design Method™ and how you can design your company for long term lifestyle and profit goals now, and why launching any program outside this method is a risk.

At the end of this episode you will:
  1. Get the high level steps of April’s Strategic Business Design Method™
  2. Know where to start when considering your offers
  3. Have clarity on what you should be working on right now

 

To learn more, visit the show notes

 

Get Connected!

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Apr 26, 2021

Struggling to stand out? Perhaps your business has been rolling for some time, but the seas are getting crowded and you’re not standing out. It’s time to brand outside the box. In this episode brand personality specialist, Carrie Thomas-Omáur explains how to understand your customers' core drivers to connect on a right-now level and create raving fans by understanding your brand archetype.

At the end of this episode you will:
  1. What really drives your clients to buy
  2. Your customers thought process when considering your offer
  3. Understand brand archetypes and how to find yours
  4. First steps to laying out the visual representation of your brand

 

To learn more, visit the show notes

 

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Apr 19, 2021
Launching an online course isn’t enough. In fact, the sale of on-demand online courses fell by 13.4 billion dollars because people are weary of buying another course they’ll never finish, the material is not good, or they don’t receive the outcome they had hoped. 
 
For entrepreneurs and businesses looking to scale, online courses are still a powerful tool, but how to curate your content and deliver a transformation to your participants will determine whether your course is a huge hit or a huge fail.
At the end of this episode you will:
  • Understand the basics of Transformational Course Design™
  • Be able to assess your current course for needed change
  • Have 4 steps to take action if you’re building an online course right now

 

To learn more, visit the show notes

 

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Apr 12, 2021
In this episode we’re talking with The Trademark Attorney, Francesca Witzburg, about what you need to know when it comes to protecting your creative works by filing for copyright protection. If you’re a course or content creator, and you have work that is not protected, this is an urgent episode for you. We dive into who needs copyright protection, what you must be careful to do when hiring help to create works for you, and how to start the process of protecting your work. 
 
This is part 2 of a 2 part show with Francesca Witzburg. In part 1 we dove into Trademark protections for your work.
At the end of this episode you will:
  1. Know if you have work that needs to be protected
  2. Understand how to own the work that others create for you
  3. Have the first steps to file for copyright protection today

 

To learn more, visit the show notes

 

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Apr 5, 2021
In this episode, we’re talking with The Trademark Attorney, Francesca Witzburg, about what you need to know when it comes to protecting your company name, tag lines and creative work including your courses, branded programs and more. In this jam-packed powerful episode, we’re diving into; Who needs trademark protection? How much it costs? How to check if the name you want to use is available? How to block someone from using your trademark and more. 
 
This is part 1 of a 2 part show with Francesca Witzburg. In part 2 we dive into Copyright protections for your work.
At the end of this episode you will:
  1. Know if you need to file for trademark protection
  2. Understand the difference between word and design marks
  3. Know where to start in your protection process

 

To learn more, visit the show notes

 

Get Connected!

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Mar 29, 2021

Email marketing is an important way to connect with your warm audience, hold an ongoing conversation and increase sales. However, most businesses flop when it comes to writing emails that truly compel their audience. In this show, Copywriting expert, Kate Doster breaks down the process of writing great emails in an ethical way by wooing the hearts of your ideal clients open.

At the end of this episode you will:
  1. Know what makes a good email and a great one
  2. How to use “calls to actions” correctly in your email
  3. The process of writing amazing emails that convert

 

To learn more, visit the show notes

 

Get Connected!

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Mar 22, 2021
As an entrepreneur, expert or professional leader, one of your strongest assets is your personal brand. Your brand is the outward representation of who you are and what you bring to the world. But oftentimes, leaders struggle with imposter syndrome, or get confused about how they want to show up. You might be afraid that you can’t take things back once you show them to the world or you’re fearful of judgment or regret. 
 
In this, our guest Nicole Herring, NLP Practitioner, breaks down her process to help you make strategic. personal brand decisions.
At the end of this episode you will:
  1. Understand personal vs company branding
  2. Have a set of questions you can ask yourself to make personal brand decisions

 

To learn more, visit the show notes

 

Get Connected!

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Mar 15, 2021
Sleep is affecting our businesses. Whether good, or bad, your sleep is connected to your company’s performance in some capacity. And, beyond that… our health and livelihood as humans.  But we all know that, right? 
 
If you’re like me - You have no desire to listen to a podcast that discusses everything you already know!  But this episode is different. Sleep expert, Mollie McGlocklin dives into tracking your sleep with tech, understanding Heart Rate Variability HRV, and simple small-steps you can do each day to work with your Circadian Rhythm.
At the end of this episode you will:
  1. Know how your Circadian Rhythm affects peak performance
  2. Know how to read the date from your wearable sleep technology
  3. And have basic things you can do tomorrow morning towards more productive and healthy sleep 

 

To learn more, visit the show notes

 

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