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308: How To Run LinkedIn Ads for Coaches and Consultants 0

Oct 2, 2023

Have you been tempted to run LinkedIn Ads but don’t know where to start, what type of ads are available and if you have the budget to run them successfully? In this episode our friend AJ Wilcox is back on the show again, updating us on the latest changes to LinkedIn Ads and how you can make the most of them. We’ll dive into tactics, steps, and even how to plan your budget. You’ll know the latest cost per lead and so much more. If you run a consulting business and you want to use LinkedIn to grow your reach and increase your sales, this show is a great one.

At the end of this episode you will:

Understand the types of Ads available
Understand which Ad type is best for you
Know what your budget needs to be and what you can expect from a solid Ads campaign
Have simple steps to start using your LinkedIn Ads account effectivey

For more about this episode visit https://sweetlifepodcast.com/308

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307: LinkedIn Etiquette: Build a Brand that Resonates and Converts 0

Sep 25, 2023

Are you committing any of the "deadly sins" of LinkedIn without realizing it? LinkedIn has become the go-to place for consultants, coaches and subject matter experts who want to generate quality leads and build a sustainable business. However, as the popularity of the platform grows, so has the onslot of terrible spam DMs and cold pitches.

In this episode we’re discussing the importance of LinkedIn Etiquette and our guest expert Salina Yeung, reveals best practices for positioning your brand, creating genuine connections, and actionable steps for your find your ideal clients, create content that converts, and connect with them in a way that highly converts. We also unpack an ideal posting schedule, creative ways you can build more trust and increase your leads.

At the end of this episode, you will:

Discover the “deadly sins” of LinkedIn and what not to do
Know the exact posting ratio that Salina recommends for CTA posts
Have a solid strategy you can confidently execute to generate leads and make valuable connections

For more visit the show notes at https://sweetlifepodcast.com/307

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306: How to Use LinkedIn Events For Maximum Leads 0

Sep 18, 2023

LinkedIn Events are a great way to generate leads, as long as you know the strategy and have the steps to execute. In this episode, we’re diving in with LinkedIn Expert Jen Corcoran to learn the ins, outs, dos, don'ts of LinkedIn Events.

There are three phases to using LinkedIn Events and actions to take in each phase including, how to create the event, how to promote the event and what to do after the event. Jen covers important steps to follow. Additionally, we also cover strategies for creating an event on your business vs personal profile, how to grow your email email, how to promote paid vs free events, and skills for direct messaging with people who’ve been interested in your event but haven’t actually taken the steps to register. If you’ve been using LinkedIn Events and not getting great traction, this episode is definitely for you.

At the end of this episode, you will:

Know how and where to create LinkedIn events
Understand the pre-event promo strategy and how to expand your reach
Have a process for followups that will increase conversions
Understand how paid events are currently working and when you post a paid opportunity

For more go to https://sweetlifepodcast.com/306

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305: How to Use LinkedIn Polls to Generate Leads 0

Sep 11, 2023

This episode is perfect for both new and already-running business owners who are eager to get to know their audience better on LinkedIn. Think of LinkedIn polls as a super tool that lets you ask questions and find out what people really think! Maybe you are planning to start something new and want to know what others like, or perhaps you are curious to see if you're sharing the stuff that really matters to them. By using LinkedIn polls, you can discover exactly what your audience is interested in, helping you make smarter choices for your business.

We are diving deep into the world of LinkedIn polls with the help of expert Tanya Bhattacharya! We’ll explore step-by-step how to create polls that are just right - not too boring, not too tricky, but interesting and fun for people to answer. It's like creating a little quiz that helps you understand what people like and what they are interested in. April and Tanya will also share how you can use these polls when you’re launching a new program or trying to reengage your LinkedIn audience.

We reveal the best kind of questions to ask in your polls to get the most helpful answers. It’s like having a magic question box that helps you find out what your friends are thinking!

At the end of this episode, you will:

Know how to use polls to generate leads
Understand the strategy of polls
Have sample poll questions you can use in your polls
Be able to create a poll and execute this strategy right away

For the show notes visit https://sweetlifepodcast.com/305

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304: How To Grow Your LinkedIn Company Page 0

Sep 4, 2023

Wondering what to do with your LinkedIn Company page? Join the club. LinkedIn Company pages have been generally inactive and ineffective for growing brands and capturing leads. Over the years you may have created a company page and it’s just sitting there… or maybe you’re posting to your company page and hoping the spaghetti will stick and measurable growth will miraculously happen. If so, this SweetLife Entrepreneur™ episode is for you… On a hunt for tangible LinkedIn Company page strategies, I came across Michelle J Raymond, who is an international LinkedIn Company Pages expert and LinkedIn B2B Growth Strategist. Michelle also wrote the first book on LinkedIn Company pages! Perfecto… we found exactly who were looking for. In this episode Michelle breaks down the potential of LinkedIn Company pages and how you can use a simple strategy, which she unpacks on this episode, to leverage LinkedIn Company Pages for your business: Why businesses of all sizes need a company page How much time to allocate to your company page What content works best on company pages How do you grow your page followers fast At the end of this episode, you will: Change your mind and hurry over to build your company page Have simple steps you can implement right now to grow your Company Page audience Understand what goes on your Company Page vs. Personal Feed For the show notes, visit https://sweetlifepodcast.com/304

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303: 3 Steps To Build Your Business From Podcasting Without Running Ads, Even With A Small Audience 0

Aug 28, 2023

You’re a podcaster or you’d like to be, but you’re wondering how to make money for your business from your show, especially in a market that feel saturated. In this show April records live from Podcast Movement 2023 and she is delivering to you the exact talk she delivered on stage at Podcast Movement!

If you have a small list, or you’re new to podcasting. If you don’t want advertisers or you don’t have enough downloads for them to pay attention to you. And, if you’re wondering how we’ve generated over a million dollars in sales directly attributed to this how, this episode unpacks it all.

This show also comes with:

Slides from April’s talk at Podcast Movement 2023
1 hour training and worksheets on how to create an intuitive quiz for your show
Powerful resources for building aligned offers

At the end of this episode you will:

Know how to create a show structure that make you the centerpiece, even with guests
Have a funnel you can apply to your show
Know how to create offers that your listeners can’t refuse

To access the resources, grab the transcription and more, visit https://sweetlifepodcast.com/303

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302: How To Build A Successful Coaching Program in 3 Simple Steps 0

Aug 21, 2023

You’re great at what you do but delivering results may be taking longer than it should. You might find yourself spending extra (unpaid) time with clients to assure they’re receiving results, or feeling like you need to give more to create happy clients. If so, this episode is for you!

In this mini-masterclass episode, April Beach breaks down the structure of a highly profitable coaching program that guarantees your clients results in less time so you don’t feel the need to over-serve, or stay up at night worrying about how well your clients are doing. You’ll be able to rest assured knowing that your consulting program or training will deliver predictable results, your clients will be extra happy for efficiency in success and you’ll be able to take on more clients, scale for higher profit and live life without worrying about your clients in your subconscious.

There are 3 parts to a profitable, scalable coaching program. April Beach breaks down her unique recipe for building programs that have helped entrepreneurs become leaders in their niche. Whether you’re a sales, life, marketing, mindset, business or even sex coach… the components shared in this episode are vital to grow a profitable business and stand out in your market.

At the end of this episode, you will:

Learn April Beach’s Recipe for a Profitable Coaching Program
Understand where you’re lacking with simple steps to make improvements
Receive in-depth resources to level up your programs completely free

For more visit our shownotes https://sweetlifepodcast.com/302

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301: 5 Keys To Sell Out Your Next Offer with Jessica Erwin 0

Aug 14, 2023

Are you amazing at what you do but struggling to sell it? In this episode, we’re excited to introduce you to Jessica Erwin, our COO. Our clients and partners know and love Jessica, but it’s high time that all of our podcast listeners get to know her as well.

In addition to her expertise in systems and operations, Jessica works with our clients to understand the psychology of packaging and selling their offers in an irresistible way. In this episode, we’re unpacking the 5 keys you must determine to sell out your next offer.

If you’re an expert at what you do but you’re struggling to sell it, we’re here to help. Sometimes your expertise in your specific skill doesn’t translate to an expertise in sales and that’s okay. You might not be the best marketer, and you might not be a sales ninja, but if your programs create results, then people need to know you. This episode creates a bridge between having a great product and selling it.

There are 5 Keys to a Sold Out Offer:

These are 5 keys to make an offer that makes people feel crazy to not buy it.

At the end of this episode, you will:

Know the 5 keys to a sold-out offer
Understand the difference between a promise and a guarantee
Feel more confident in your ability to price and less pressure for high or low ticket
Understand the value of honest scarcity

You can visit the show notes and grab the resoucres and transcription at sweetlifepodcast.com/301

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300: Episode #300 Celebration: Behind The Scenes of The Show 0

Aug 7, 2023

For our birthday we’re reflecting on what it’s taken to hit 300 episodes. April Beach unpacks huge mistakes we’ve made that we’d never do again, changes in our listenership, and how our family life has also affected the show.

To celebrate, we’re giving away $2k in Free business consulting to our faithful listeners.

To learn more go to www.sweetlifepodcast.com/300

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299: How To Structure Your Suite Of Online Offers, Programs and Courses 0

Jul 31, 2023

Online services, courses, memberships and coaching programs are a great way to scale your business. However, how you structure your suite of offers can make or break your business. In this week’s show April Beach shares her Strategic Business Design Method™ and how you can design your company for long-term lifestyle and profit goals now, and why launching any program outside this method is a risk.

At the end of this episode, you will:

Get the high level steps of April’s Strategic Business Design Method™
Know where to start when considering your offers
Have clarity on what you should be working on right now

For more information and to access the resources mentioned, visit https://sweetlifepodcast.com/299

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298: How to Launch a Transformational Online Course {Summer Series} 0

Jul 24, 2023

In this episode, we take a deep dive into why the launch of online courses alone just doesn't cut it anymore. We explore the startling drop in demand for online courses - a decline of $13.4 billion - and the reasons behind this trend, from course fatigue to inadequate materials and missed outcomes. It's a frank look at a shifting landscape, providing valuable insights for coaches, consultants, experts, and speakers who want to take their online businesses to the next level.

We then pivot to the exciting potential of online courses, particularly if you know how to curate your content effectively and focus on delivering real transformation to your participants. This isn't just about teaching skills - it's about guiding people to new heights. The key is the powerful technique of Transformational Program Design™, and we will discuss how to create a course that doesn't just educate, but transforms, setting your online offering apart from the rest.

Key Takeaways:

Grasp the nuts and bolts of Transformational Program Design™: Learn about this innovative approach that aims not just to impart knowledge, but to transform learners in meaningful ways.
Evaluate your existing course: With new insights from this podcast, you'll be equipped to take a hard look at your current course and identify areas where changes might be necessary.
Act on your knowledge: By the end of this episode, you'll have four actionable steps to implement immediately if you're in the process of building an online course. No vague theory here - it's about real steps you can take to ensure your course stands out and delivers genuine transformation.

For more information and to access the links mentioned go to https://sweetlifepodcast.com/298

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297: How To Fill Your Programs Using Guest Speaking {Summer Series} 0

Jul 17, 2023

If you're an entrepreneur and you're looking to get in front of your ideal audience, establish yourself as a trusted source and solution, and sell more of your signature programs, services or offers, speaking as a great way to do that. However there are strategic steps that should be followed in order to achieve your ideal outcome, and what we learn in speaking to this weeks guest is that you can actually send clients away by saying the wrong things.

And this weeks show, Heather Seger, strategic speaking advisor, guides you through her four step speak for authority method To fill your programs using speaking. Heather also dives into statistics speakers need to know, how to tell the right story, and expert insights to make sure you are speaking up in the right way, to the right audience, about the right topics.

At the end of this episode you will:

Understand the four steps to the "speak for authority method"
Know how to nail your message
And understand quick strategies to choose your signature talk topic

To grab all the links and resources, go to https://sweetlifepodcast.com/297

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296: How To Create A Quiz And Generate Leads For Your Business {Summer Series} 0

Jul 10, 2023

If you’re a small business owners or entrepreneurs looking to grow your list of leads using intelligent online marketing, then this is the show for you. In this episode we’re diving into how to use a quiz or self assessment to grow your list of ideal clients and discard those who aren’t a perfect fit for your company.

We’re also diving into the steps to create the content, outcomes and questions of your quiz and wrapping it all up with the software we love and use for assessment creation.

At the end of this episode you will:

Have the strategy of quiz list growth well understood
Know if you should be using this strategy in your business
Learn the exact process to design your quiz content

To grab the resouce mentioned and to view the transcription, go to https://sweetlifepodcast.com/296

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295: 8 Steps to Create Your Expert Coaching Process, Method, or Framework {Summer Series} 0

Jul 3, 2023

If you're struggling to get noticed, scale, or become a leader in your field, it could be because you don't have a proven method, process, or framework. In this podcast episode, April Beach takes you on a dive deep into the concept of creating your unique coaching method, process, or framework, which is essential for delivering transformational results to your clients. By the end of the show, you'll understand the importance of having your own method, learn eight clear steps to jumpstart its creation, and discover how it can be the core of your business's future growth.

Key Takeaways:

Determine your need: Figure out why creating your unique method or process is essential for your business's success.
8 clear steps: Follow the outlined steps to kickstart the creation of your method, from choosing your ideal client to scaling your business.
The core of your business: Understand how your method becomes the foundation for all your services, offers, and future scaling, helping you guarantee consistent results, increase efficiency, and train others under your brand.

Remember, having a methodology means you have a reliable system that delivers predictable and measurable results every time, and it allows you to scale your business efficiently. Your clients will know what to expect, and you can build your brand around your unique method. So, get ready to create your own signature coaching method and take your business to new heights!

For the resources and transcript, visit https://sweetlifepodcast.com/295

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294: Offer vs. Program: What's The Difference? 0

Jun 26, 2023

Are you feeling stuck in your business, unable to convert prospects into clients? In this podcast episode, we tap into the issues of this common problem faced by many entrepreneurs. We explore the powerful interplay between 'offers' and 'programs,' two key aspects that can either make or break your business. Often misunderstood and underestimated, these elements might be the missing pieces in your puzzle. So, ask yourself, are you struggling to make your offers irresistible and your programs transformational? Tune in to this episode and discover how you can turn things around.

Most people do not know the difference between an “offer” and a “program”. This episode clarifies both so that you can move your business forward fast! This podcast episode is designed for entrepreneurs, especially those in the consulting, teaching, and advising fields, who are struggling to build a 6-7 figure business, and need guidance on improving their offers and programs. Listeners can expect a deep dive into how to make an irresistible offer and create transformational programs that deliver results, leading to a business model so compelling that potential clients would feel foolish not to engage.

At the end of this episode you will:

The importance of having both a compelling offer and a well-engineered program to not only attract clients but also to deliver them results.
The detailed components of an 'offer' and 'program' and how to leverage them for maximum impact.
That quality and value of the offer and program outweighs the quantity of followers or email subscribers in a business's success.

To get the bonus, transcription and other resources, visit https://sweetlifepodcast.com/294

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293: Program Sales Made Easy: The Key Assets for Closing Lucrative Licensing Deals 0

Jun 19, 2023

In this episode, we're delving into the essential components you need to successfully sell your programs and license your trainings and courses to other organizations. Whether you're targeting nonprofits, government agencies, educational institutions, small businesses, tech companies, hospitals, or other coaches, we've got you covered.

Today, we're breaking it down to the nitty-gritty. We'll be discussing the three crucial assets you must have in order to close those lucrative licensing deals. And guess what? It's not as complicated as it may seem. Selling and licensing can be straightforward and accessible, and we're here to simplify the process for you.

Joining us once again is Emily Hall, our licensing sales specialist. Together, we'll unpack each asset in detail, providing you with a clear understanding of what you need to have prepared to secure those million-dollar licensing agreements. It's going to be a straightforward and practical episode, so make sure you grab a pen and paper to take notes.

If you're ready to take your business to the next level and enter the world of licensing, we're here to support you every step of the way. At www.sweetlifeco.com, you'll find information on how you can work with us to develop these essential assets. Whether you want a dream team to guide you through the process, assistance from Emily in building out your sales presentations, or opportunities to collaborate with other businesses within our ecosystem, we've got you covered.

At the end of this episode, you will:

The Three Essential Assets: Discover the key assets needed to successfully sell programs and license trainings to organizations, including the power of the one-pager, the genius sales presentation, and the persuasive proposal.
Simplifying the Sales Process: Demystify the sales process and understand that selling and licensing can be straightforward and accessible. Gain insights on how to effectively engage with potential clients, build trust, and present your program as the perfect solution to their challenges.
The Importance of Active Listening and Customization: Learn the value of active listening and tailoring your approach to address the specific needs and concerns of potential clients. Understand how to create meaningful connections, establish credibility, and guide clients towards a confident decision.

For more about this episode and to access the links and transcription, visit https://sweetlifepodcast.com/293

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292: Mastering the Pitch: Selling Your Training Programs to Companies 0

Jun 12, 2023

On this week's episode of our podcast, we delve into the intricacies of selling your training programs, courses, and content to businesses, organizations, and micro-entrepreneurs. Hosted by April Beach, a seasoned expert in helping coaches, authors, speakers, and consultants package and sell their training programs, this episode is an invaluable resource for those eager to expand their offerings to a wider market. Returning guest expert, Emily Hall, joins us once again for this informative discussion, focusing on how to pitch your program effectively to potential buyers. Building on our previous episode where we identified the right companies to target, we now tackle the nitty gritty of initial pitch calls - who to contact, what to say, and what answers you should be seeking.

If you've been apprehensive about starting the process, or if you're an established course creator looking to pivot into this lucrative business avenue, this episode is sure to provide you with the confidence and insight you need. The process, as you'll find out, is simpler than you might expect.

Finally, if you're interested in licensing, or if a company has approached you about your programs, visit www.sweetlifeco.com. Here, you can apply to work with us and receive comprehensive support, including packaging assistance and contract provision, for the entire process of licensing your program to companies.

This episode promises to demystify the initial stages of pitching your program to companies. Tune in to benefit from our in-depth discussion with Emily Hall and embark on this exciting business journey.

At the end of this episode, you will:

Understanding the Pitch Process: Learn how to effectively pitch your training programs, courses, or content to businesses and organizations. This includes who to contact within these companies, what to say during your initial pitch, and what crucial information you should be seeking during these interactions.
Transitioning to Licensing: Gain insights on how to transition from selling courses to licensing your training programs to companies. This includes understanding the nuances of this potentially lucrative business model and how to navigate this shift smoothly and confidently.
Comprehensive Support and Resources: Discover the wealth of resources available, including show notes, additional reading materials, and direct assistance with packaging and licensing your program to companies. This support will help you efficiently navigate the complexities of licensing and contracts, ensuring your transition to this business model is as seamless as possible. In addition to the conversation, you'll also find a wealth of resources and show notes on our website www.sweetlifeco.com

To learn more about the epsiode and to get the resources and transcript, visit https://sweetlifepodcast.com/292

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291: Pinpointing Potential Buyers for High-Paying Licensing Deals 0

Jun 5, 2023

Summary:

In this podcast episode, we're lucky to have Emily Hall join April Beach and share her invaluable strategies for licensing courses or trainings to companies. The central focus here is on picking the best potential buyer for your program. Delve deep into the world of licensing your courses to companies with these two leaders sharing step-by-step in terms everyone can understand. In this insightful discussion, they cover crucial industries to consider for licensing, ranging from government and educational sectors to startups, non-profits, and healthcare.

As you listen, you'll gain a clear understanding of how to identify potential buyers and leverage your network effectively. The conversations are loaded with insider tips, practical examples, and key takeaways, offering you a roadmap to successful licensing deals. Whether you're planning on licensing your program or seeking to expand your reach, this episode is a must-listen that promises to equip you with strategies and insights to amplify your success in the course licensing realm.

At the end of this episode, you will:

Explore beyond corporations. Government, education sectors, startups, non-profits, and healthcare organizations can be surprisingly lucrative for your course licensing venture.
Never underestimate the power of networking. Talk about your work. You never know who might be in a position to connect you to a great opportunity.
Tailoring your program to align with the objectives of these organizations can lead to successful licensing deals.

To access the resources mentioned in this episode and for the transcript, visit https://sweetlifepodcast.com/291

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290: How to Sell your Program Through Speaking 0

May 29, 2023

In this podcast episode, April Beach teams up with Heather Sager, a pro at using speaking engagements to sell programs. They share a simple framework for getting booked as a speaker and closing deals to sell your programs. Whether you have a big program or want to license your content, this episode explains the two types of speaking business models and gives three important steps to successfully sell your programs. Discover how to leverage speaking engagements, market your programs, and partner with companies to grow your business!

Key Takeaways:

Types of Speaking Business Models: Learn about the two main types of speaking business models—being a paid speaker and using speaking engagements to sell programs. Understand which model aligns with your goals and strategies.
Step-by-Step Guide: Follow the step-by-step process shared in the episode to effectively use speaking engagements to market and sell your programs. Explore communication techniques and approaches for building partnerships with companies and organizations.
Selling and Licensing Programs: Explore the potential of using speaking engagements to sell and license programs, such as courses, consulting services, and certification programs. Discover how this method can help you expand your reach and generate revenue by collaborating with other entities.

Tune in to this podcast episode and gain valuable insights from Heather Sager, an industry expert, on using speaking engagements to successfully sell your programs. Unlock the secrets of leveraging stages to grow your business and reach more people interested in your offerings!

For more about this episode and for the transcripts, visit https://sweetlifepodcast.com/290

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289: How To Sell Your Online Courses B2B 0

May 22, 2023

If you're a course creator and you're ready to take your business and profit to the next level think about the power of adding a couple more zeros at the end of the price that you sell your program for. In this episode and in this entire podcast series we are unpacking how to sell your course and training program to corporations agencies organizations and other entrepreneurs.

This is a powerful next-level move that is underutilized. In this show, April Beach is unpacking the five most common ways to package your online course or training program for sale to other companies and corporations. Think about the power of taking the work that you've already done and instead of selling it to one person at a time, selling it to one buyer and allowing 100 or 1000 people to access it. That is the power of licensing your online course and programs to other companies and what we're talking about in this show.

In this episode, we covered the five most common ways to model and package your training program for other companies to license and utilize. Additionally, you will hear a specific case studies and examples of clients of the Sweetlife and how they have licensed their courses to corporations. This episode is an extension of our course licensing series, and course licensing made simple.

At the end of this episode you will:

Understand the five most common ways package your online course and license to other companies
Learn how to sell your courses B2B fast
Be able to choose which method would best suit your current business
Blow your mind by opening up the door of possibilities that you didn't know existed to build millions of dollars in revenue from courses you've already created.

For more about this epsiode and the transcript, go to https://sweetlifepodcast.com/289

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288: Course Licensing Made Simple: A Guide for Consultants, Speakers and Coaches 0

May 15, 2023

You’ve created the outline, outlined the modules, designed the curriculum and built and launched the course. Now what?

Start Selling Your Online Course To Businesses. In this episode, we're going to discuss some key factors that can help you decide if selling your courses directly or licensing them to other businesses is the best choice for you. We'll cover the advantages and disadvantages of each option and how licensing might affect your work-life balance and personal goals. Our aim is to help you make a decision that aligns with the life you want to live.

Additionally, we'll explore how to determine if you're ready to create a new pricing plan for licensing your courses and understand the potential benefits and drawbacks of different strategies. We'll also talk about the importance of building strong relationships with other businesses and networking to ensure your B2B licensing is successful. We'll share some practical tips on finding the right clients to collaborate with, so you can feel confident and prepared as you embark on your B2B licensing journey.

By the end of the episode, you'll walk away with:

A clearer understanding of whether B2B licensing is the right path for your business
Actionable steps to prepare your programs for a successful licensing transition
Strategies to build a strong network of partners and clients

Don't miss this insightful conversation designed to help you make informed decisions for the future of your business.

For more on the epsiode and to get the transcript, visit https://sweetlifepodcast.com/288

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287: 6 Steps To License Your Course, Training, Program or Curriculum 0

May 8, 2023

In this episode, we guide coaches, speakers, consultants, and experts through the steps to successfully license their courses to other companies.

We'll cover everything from identifying your unique intellectual property, protecting your ideas, setting rules for using your course, selling and onboarding, to monitoring and enforcing compliance.

At the end of this episode you will:

Know the 6 steps to get started to license your program
Understand strategic decisions to be made about licensing your program
Know what to do when you still want to directly sell the course you are licensing
Know where to find companies to buy your course or training
Learn about trademark and copyright protection
Have resources to get started

For more information about the Sweetlife Entrepreur Podcast and more about this epsiode and all the resources, visit https://sweetlifepodcast.com/287

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286: Unlock the Power of Licensing Your Course, Training or Content To Companies 0

May 1, 2023

In this episode, we explore how coaches, speakers, subject matter experts (SMEs), and consultants can grow their businesses by granting other companies or individuals the right to distribute their courses, programs, and trainings internally to their teams or externally as client-facing offerings.

This approach, known as licensing, can help you generate additional revenue, expand your reach, and increase brand recognition, all while saving time and money.

Don't miss this opportunity to discover the potential of allowing others to distribute your content and how it can transform your business.

What You Can Expect:

Get ready to dive deep into the world of content distribution as we discuss how it can benefit your business. We'll provide an overview of granting distribution rights for your courses, programs, and trainings, exploring the many advantages it offers for coaches, speakers, SMEs, and consultants. You'll also learn practical tips and steps to start partnering with other companies or individuals, maximizing the value of your existing content and expertise.

Discover the potential of granting distribution rights as a powerful tool for generating additional revenue, expanding your reach, and increasing brand recognition. Learn how this approach can help you grow your business while maximizing the value of your existing content.
Find out how partnering with others for content distribution is a cost-effective way to grow your business without the need for additional staff or office space. We'll share insights on how this approach allows you to focus on your core skills and passion while still reaching new audiences and scaling your operations.
Uncover the opportunities that come from allowing others to distribute your content, leading to collaboration and personal and business brand growth. Learn how partnering with like-minded individuals, affiliates, and collaborators can further expand your reach and impact.

For more about this epsiode and for all the resources mentioned, go to sweetlifepodcast.com/286

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285: How to Sell Your $99 Course for $99K 0

Apr 24, 2023

In this episode you can expect to identify the first three steps to start licensing, a.k.a. selling your course or training program to other companies, organizations, educational institutions, and other small businesses just like you. You're going to discover how to conduct an asset inventory, I understand the value of what you deliver, and even identify the street value of the investment you made to develop your knowledge based product.

Understand the potential for your consulting business
Understand the difference between selling to many versus selling to one
No the first three steps to get started in licensing your course or training to other companies

For more about licencing and for the resources and transcript, go to https://sweetlifepodcast.com/285

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284: Growth vs Scale What’s The Difference and Why Is It Important 0

Apr 17, 2023

Do you know if your business is growing or scaling? Knowing if your consulting business is growing or scaling is important because it helps you make smart choices about what you should do next. In this show we break down the difference between growing and scaling so that you know where to focus your attention and allocate your resources based on what you need right now in your business.

In the coaching and consulting industry, the term “scale” is often misunderstood. It’s become a buzz word and many coaches and coaching events aren’t defining it correctly, misguiding people and wasting time. So, why does this matter? Understanding what's happening with your business helps you choose the right path, and that means more success for you and your clients!

At the end of this episode you will:

Know the difference between growing and scaling
Be able to identify activities in each to focus your work
Be able to create a budget and allocate funds accordingly
Be able to identify your current objectives and what is more important right now for your business

To learn more about the epsiode, go to https://sweetlifepodcast.com/284

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