In this podcast episode, April Beach teams up with Heather Sager, a pro at using speaking engagements to sell programs. They share a simple framework for getting booked as a speaker and closing deals to sell your programs. Whether you have a big program or want to license your content, this episode explains the two types of speaking business models and gives three important steps to successfully sell your programs. Discover how to leverage speaking engagements, market your programs, and partner with companies to grow your business!
Key Takeaways:
- Types of Speaking Business Models: Learn about the two main types of speaking business models—being a paid speaker and using speaking engagements to sell programs. Understand which model aligns with your goals and strategies.
- Step-by-Step Guide: Follow the step-by-step process shared in the episode to effectively use speaking engagements to market and sell your programs. Explore communication techniques and approaches for building partnerships with companies and organizations.
- Selling and Licensing Programs: Explore the potential of using speaking engagements to sell and license programs, such as courses, consulting services, and certification programs. Discover how this method can help you expand your reach and generate revenue by collaborating with other entities.
Tune in to this podcast episode and gain valuable insights from Heather Sager, an industry expert, on using speaking engagements to successfully sell your programs. Unlock the secrets of leveraging stages to grow your business and reach more people interested in your offerings!