Launching an online course isn’t enough. In fact, the sale of on-demand online courses fell by 13.4 billion dollars because people are weary of buying another course they’ll never finish, the material is not good, or they don’t receive the outcome they had hoped.
For entrepreneurs and businesses looking to scale, online courses are still a powerful tool, but how to curate your content and deliver a transformation to your participants will determine whether your course is a huge hit or a huge fail.