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SweetLife Entrepreneur™ Podcast

The ultimate online business podcast that delivers trainings most consultants charge thousands for, with proven strategies to grow and scale your business online. April Beach hosts the weekly podcast to help you design, launch and scale your business, with a rare behind the scenes look of what it really takes to build an impact brand for high profit, deep purpose, and lifestyle freedom. Each show delivers expert steps to build your service business including offer strategy, online marketing, branding, service development, sales, how to scale, launch expertise, speaking, writing, coaching, PR and more. Shows include crazy-good bonuses, implementation worksheets, free courses, surprise extras, an online community, and no annoying advertising! We don’t hold back! It’ll feel like April Beach and guest experts are sitting right beside you revealing insider truths and trusted business knowledge. Her unfiltered style of teaching what it takes to build a profitable company and design the future you want, and her ability to simplify business growth, comes from her lifetime of experience as a lifestyle entrepreneur, and over two decades coaching women founders. podcast@sweetlifeco.com
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Now displaying: May, 2024
May 20, 2024
Are you sitting on valuable content and wondering how you can monetize it through licensing? This episode is tailor-made for coaches, consultants, and other subject matter experts who possess content that's just waiting to be shared with a wider audience. We're going to clarify what content is licensable, how companies are hungry for it, and why knowing this is critical for taking your business operations to new levels of growth and efficiency. If your content is collecting dust, listen up – this is not the show for you if you're not yet clear on what content licensing is. I suggest first catching up on our previous episode about the basics of content licensing before diving into this one.
 
In this chat, we unpack three lucrative types of licensable content—each with varying income potential, represented by one, two, or three dollar signs. From leveraging distribution channels with compact pieces like articles and videos, to enhancing other programs with your trainings or workshops, and even offering complete processes that other companies can use independently. I even share a personal story about how I repurposed my own courses, and how that could be a game changer for you, too. We break down these strategies into real-world applications to help you visualize the incredible potential of licensing the valuable content you already have.
 
End Results:
  • Recognize short, impactful content that can be used to fill a company's distribution channels.
  • Identify how your smaller training modules can augment existing programs to create added value.
  • Understand the goldmine that is complete programs and courses, ready for you to license.
  • Get clarity on whether your content fits better as internal training for teams or as client-facing solutions.
  • Realize the potential profitability of licensing and how it contributes to a scalable business model.
 

For more, visit the show notes on https://sweetlifepodcast.com/323

 

To be a guest on the podcast, please go to https://www.sweetlifeco.com/podcast-guest-application

May 6, 2024
Course Creators: License Your Way to Growth. In this episode, we're diving into the major question that's on many of your minds: Can I license my course, training, or content? If you're a coach, consultant, author or speaker with valuable trainings and content looking to license to other companies, you've come to the right place. We're peeling back the curtain on the prerequisites for licensing to help you gauge if your content is ready for the next step. This isn't for newbies still finding their footing – we're looking at established business owners who are already good at what they do. If you're wondering how to leverage your expertise and extend your influence, then this is for you.
 
We cover the key ingredients that make your content license-ready. You might be surprised to learn that your program doesn't need to be fully built before licensing— in fact, it's better if it’s not. Save yourself time and adopt a strategic mindset to turn your proven methods into licensing gold. I share insights on positioning your business for the future and discuss how important it is to think about how licensing will shape your brand in the long term. Plus, you'll hear an inspiring case study about a client who licensed her yet-to-be-created course for a whopping seven-figure sum!
 
End Results:
  • You'll be positioned to start considering if licensing is a suitable growth strategy for your business.
  • Understand the necessity to provide predictable, transformational, measurable results through your content.
  • Gain insight into the strategic foresight required for long-term thought leadership and brand positioning.
  • Discover the potential to turn your expertise into a licensed program, even if it's not fully developed.
  • Learn from real-life success stories to inspire your own journey in content licensing.
  • Resources Mentioned:
  • Free licensing business growth tools: visit sweetlifeco.com
  • Licensing 101 Video: licensing-tools.com
  • Million Dollar Licensing Offer Masterclass: For those who need guidance in curating their curriculum for licensing.

Grab all the resources in our show notes https://sweetlifepodcast.com/322

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