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SweetLife Entrepreneur™ Podcast

The ultimate online business podcast that delivers trainings most consultants charge thousands for, with proven strategies to grow and scale your business online. April Beach hosts the weekly podcast to help you design, launch and scale your business, with a rare behind the scenes look of what it really takes to build an impact brand for high profit, deep purpose, and lifestyle freedom. Each show delivers expert steps to build your service business including offer strategy, online marketing, branding, service development, sales, how to scale, launch expertise, speaking, writing, coaching, PR and more. Shows include crazy-good bonuses, implementation worksheets, free courses, surprise extras, an online community, and no annoying advertising! We don’t hold back! It’ll feel like April Beach and guest experts are sitting right beside you revealing insider truths and trusted business knowledge. Her unfiltered style of teaching what it takes to build a profitable company and design the future you want, and her ability to simplify business growth, comes from her lifetime of experience as a lifestyle entrepreneur, and over two decades coaching women founders. podcast@sweetlifeco.com
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Now displaying: June, 2023
Jun 26, 2023
Are you feeling stuck in your business, unable to convert prospects into clients? In this podcast episode, we tap into the issues of this common problem faced by many entrepreneurs. We explore the powerful interplay between 'offers' and 'programs,' two key aspects that can either make or break your business. Often misunderstood and underestimated, these elements might be the missing pieces in your puzzle. So, ask yourself, are you struggling to make your offers irresistible and your programs transformational? Tune in to this episode and discover how you can turn things around.
 
Most people do not know the difference between an “offer” and a “program”. This episode clarifies both so that you can move your business forward fast! This podcast episode is designed for entrepreneurs, especially those in the consulting, teaching, and advising fields, who are struggling to build a 6-7 figure business, and need guidance on improving their offers and programs. Listeners can expect a deep dive into how to make an irresistible offer and create transformational programs that deliver results, leading to a business model so compelling that potential clients would feel foolish not to engage.
 
 
At the end of this episode you will: 
 
  1. The importance of having both a compelling offer and a well-engineered program to not only attract clients but also to deliver them results.
  2. The detailed components of an 'offer' and 'program' and how to leverage them for maximum impact.
  3. That quality and value of the offer and program outweighs the quantity of followers or email subscribers in a business's success.

To get the bonus, transcription and other resources, visit https://sweetlifepodcast.com/294

Jun 19, 2023
In this episode, we're delving into the essential components you need to successfully sell your programs and license your trainings and courses to other organizations. Whether you're targeting nonprofits, government agencies, educational institutions, small businesses, tech companies, hospitals, or other coaches, we've got you covered. 
 
 
Today, we're breaking it down to the nitty-gritty. We'll be discussing the three crucial assets you must have in order to close those lucrative licensing deals. And guess what? It's not as complicated as it may seem. Selling and licensing can be straightforward and accessible, and we're here to simplify the process for you.
 
 
Joining us once again is Emily Hall, our licensing sales specialist. Together, we'll unpack each asset in detail, providing you with a clear understanding of what you need to have prepared to secure those million-dollar licensing agreements. It's going to be a straightforward and practical episode, so make sure you grab a pen and paper to take notes.
 
 
If you're ready to take your business to the next level and enter the world of licensing, we're here to support you every step of the way. At www.sweetlifeco.com, you'll find information on how you can work with us to develop these essential assets. Whether you want a dream team to guide you through the process, assistance from Emily in building out your sales presentations, or opportunities to collaborate with other businesses within our ecosystem, we've got you covered.
 
 
 
At the end of this episode, you will: 
  1. The Three Essential Assets: Discover the key assets needed to successfully sell programs and license trainings to organizations, including the power of the one-pager, the genius sales presentation, and the persuasive proposal.
  2. Simplifying the Sales Process: Demystify the sales process and understand that selling and licensing can be straightforward and accessible. Gain insights on how to effectively engage with potential clients, build trust, and present your program as the perfect solution to their challenges.
  3. The Importance of Active Listening and Customization: Learn the value of active listening and tailoring your approach to address the specific needs and concerns of potential clients. Understand how to create meaningful connections, establish credibility, and guide clients towards a confident decision.

 

For more about this episode and to access the links and transcription, visit https://sweetlifepodcast.com/293

Jun 12, 2023
On this week's episode of our podcast, we delve into the intricacies of selling your training programs, courses, and content to businesses, organizations, and micro-entrepreneurs. Hosted by April Beach, a seasoned expert in helping coaches, authors, speakers, and consultants package and sell their training programs, this episode is an invaluable resource for those eager to expand their offerings to a wider market. Returning guest expert, Emily Hall, joins us once again for this informative discussion, focusing on how to pitch your program effectively to potential buyers. Building on our previous episode where we identified the right companies to target, we now tackle the nitty gritty of initial pitch calls - who to contact, what to say, and what answers you should be seeking.
 
If you've been apprehensive about starting the process, or if you're an established course creator looking to pivot into this lucrative business avenue, this episode is sure to provide you with the confidence and insight you need. The process, as you'll find out, is simpler than you might expect.
 
Finally, if you're interested in licensing, or if a company has approached you about your programs, visit www.sweetlifeco.com. Here, you can apply to work with us and receive comprehensive support, including packaging assistance and contract provision, for the entire process of licensing your program to companies. 
 
This episode promises to demystify the initial stages of pitching your program to companies. Tune in to benefit from our in-depth discussion with Emily Hall and embark on this exciting business journey.
 
At the end of this episode, you will: 
  1. Understanding the Pitch Process: Learn how to effectively pitch your training programs, courses, or content to businesses and organizations. This includes who to contact within these companies, what to say during your initial pitch, and what crucial information you should be seeking during these interactions.
  2. Transitioning to Licensing: Gain insights on how to transition from selling courses to licensing your training programs to companies. This includes understanding the nuances of this potentially lucrative business model and how to navigate this shift smoothly and confidently.
  3. Comprehensive Support and Resources: Discover the wealth of resources available, including show notes, additional reading materials, and direct assistance with packaging and licensing your program to companies. This support will help you efficiently navigate the complexities of licensing and contracts, ensuring your transition to this business model is as seamless as possible. In addition to the conversation, you'll also find a wealth of resources and show notes on our website www.sweetlifeco.com

 

To learn more about the epsiode and to get the resources and transcript, visit https://sweetlifepodcast.com/292

Jun 5, 2023
Summary:
In this podcast episode, we're lucky to have Emily Hall join April Beach and share her invaluable strategies for licensing courses or trainings to companies. The central focus here is on picking the best potential buyer for your program. Delve deep into the world of licensing your courses to companies with these two leaders sharing step-by-step in terms everyone can understand. In this insightful discussion, they cover crucial industries to consider for licensing, ranging from government and educational sectors to startups, non-profits, and healthcare. 
 
As you listen, you'll gain a clear understanding of how to identify potential buyers and leverage your network effectively. The conversations are loaded with insider tips, practical examples, and key takeaways, offering you a roadmap to successful licensing deals. Whether you're planning on licensing your program or seeking to expand your reach, this episode is a must-listen that promises to equip you with strategies and insights to amplify your success in the course licensing realm.
 
 
At the end of this episode, you will: 
  • Explore beyond corporations. Government, education sectors, startups, non-profits, and healthcare organizations can be surprisingly lucrative for your course licensing venture.
  • Never underestimate the power of networking. Talk about your work. You never know who might be in a position to connect you to a great opportunity.
  • Tailoring your program to align with the objectives of these organizations can lead to successful licensing deals.

 

To access the resources mentioned in this episode and for the transcript, visit https://sweetlifepodcast.com/291

 

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