To be brutally honest with you, my Instagram following is kind of terrible. We’ve been trying to grow it for a while now and our efforts are just not paying off.

I personally love Instagram and love being super active on the app, but it’s very clear to me that I’m not the best person to give advice about this platform. That’s why I’ve brought you our special guest this week.

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She’s the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a top ten social media blog for multiple years.

Through her blog, consulting, and speaking, Jenn provides tips, training, and resources for organizations of all sizes that need to structure their social media strategies.

Jenn had so much amazing advice that we had to split the conversation into two separate episodes so, enjoy part one and make sure you’re subscribed to the podcast so you don’t miss part two next week.

Episode Highlights:

1. Setting up your Instagram profile and content in a way that gets you attention from the right people.
2. The five areas of your Instagram profile you need to focus on.
3. Jenn’s top Instagram hashtag strategy.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

This episode is unlike any of the episodes I've ever put out and it has been feeling completely uncomfortable.

If you've been listening to the podcast for a while, you've heard mention my behind-the-scenes family vlog, Burn The Picket Fence™, several times.

Historically, I'm not someone who cares what other people think about me, but this project has me feeling incredibly vulnerable. In fact, even recording this episode had my heart racing.

Take to the listen to the episode to find out why I felt called to undertake this project, why I held back on releasing it for as long as I did, and the five strategies that will help you Burn The Picket Fence™.

Episode Highlights:

1. What Burn the Picket Fence™ means.
2. Why it's taken me so long to release this project.
3. Five business strategies that are a must in order for my family to Burn the Picket Fence™.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

A lot of people still see LinkedIn as an outdated platform for online resumes, but it really is the place to build genuine business relationships.

AJ Wilcox is a LinkedIn ads pro who founded b2linked.com; a LinkedIn ad-specific ad agency. As the official partners of LinkedIn, they manage some of the most sophisticated advertising accounts worldwide.

With most of its users logging in only once or twice a month, LinkedIn is a platform that can provide big rewards for minimal effort.

Episode Highlights:

1. An explanation of who should be utilizing LinkedIn and their ads.
2. A breakdown of the cost of running ads on LinkedIn and how to get started.
3. Tips for using LinkedIn organically, including what you should and shouldn’t post and how often you should be posting.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

This week we're continuing our Facebook ad strategy training by diving into Facebook Messenger bots.

Facebook Messenger bots are perfect if you're intentionally trying to grow your list with authentic relationships.

Chrys Tan is the host of the Hack Your Online Business podcast and the founder of Chrys Media; a messenger marketing agency for online businesses.

Chrys has been featured in places like Buffer and Our Social Times and has spoken at events and conferences around the world.

If you've never used bot before or if you’ve been using one and you’re pretty sure you’re not using it to it’s fullest potential or as strategically as you could be, this is one episode you don't want to miss.

Episode Highlights:

1. Four simple steps to utilizing a Facebook Messenger bot in your business.
2. Why Facebook Messenger bots shouldn't be the only marketing tool you use.
3. Chrys' tips for how you should be using a Facebook Messenger bot depending on whether you're new in business or a little more established.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Is the automated funnel dead?!

Facebook and Instagram marketing expert, Sarah Tomes, is back on the show for the second half of a two-part series and she’s going to answer this question for us.

This is an episode you don’t want to miss if you want to know what you can do to continue to grow your list with ideal people for your business; even if you don’t have an established business or audience yet.

Episode Highlights:

1. An explanation of exactly what the heck is going on with automated funnels.
2. Why you need to connect with the right people instead of trying to appeal to the masses.
3. The importance of video and how to utilize it across Facebook and Instagram.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Online marking is ever-changing and we need to regularly update our strategies accordingly.

That’s exactly why our in-house Facebook and Instagram marketing expert, Sarah Tomes, is back on the show for the first episode in a two-part series.

In this episode, Sarah explains exactly what you can do right now to make sure your Facebook and Instagram funnels are growing your list with the right people.

Episode Highlights:

1. An explanation of what a sales funnel is and why the traditional funnel is no longer working.
2. The factors to consider when assessing your current funnel to determine if it’s time to change it more of a relationship marketing approach.
3. The importance of curating specific content so you attract the right audience.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Membership sites are quickly gaining in popularity.

If you're an established entrepreneur who's great at what you do, has a loyal following, and wants to grow your business online, then you might want to consider starting a membership site.

But, before you do that ... be sure to listen to this week's training and take advantage of the complimentary triage call I'm offering to anyone who schedules their call the week this episode goes live.

Episode Highlights:

1. An explanation of who a membership site is for.
2. The questions you need to ask yourself when determining if a membership site is best for your business and lifestyle.
3. The first three steps you need to take in order to begin developing your membership site.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Despite the common misconception, launching an online course doesn’t mean you get to work less. It just means you get to work differently.

If you're looking to scale up your business while scaling back your time, you might be considering creating your first online course.

If that's the case, you cannot afford to miss this episode!

Episode Highlights:

1. The two main types of online courses.
2. What needs to be done before you launch any type of online course.
3. How to convert an existing course into an updated business model that provides the life you want.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

This week I'm bringing you the second part of my 4-part business training series this month.

In episode 121, I explained what a lifestyle entrepreneur is and provided five steps for how to become one.

This week, we're going to dive into some of the more popular business models you can use in your lifestyle entrepreneur business.

Choosing the right business model is incredibly important if you want a business that allows you to live your dream lifestyle.

Episode Highlights:

1. An explanation of six different business models that are conducive to a lifestyle entrepreneur business.
2. The pros and cons of each business model.
3. Where you can go to learn about four more business models I didn't have time to cover in this episode.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Summer's fast approaching and that means it's time for adventure in the Beach household. 

If you're anything like me, the appeal of being an entrepreneur is being able to travel, have adventures, and spend time with your family.

The only way you're going to have the freedom to live your ideal lifestyle is if you design your business in a way that supports that lifestyle.

That's why I'm bringing you the first part in a four-part business training series during the entire month of Month. So, take a listen to this episode and don't forget to subscribe or come back next week for part two!

Episode Highlights:

1. An explanation of what a lifestyle entrepreneur is and three signs that you're one.
2. The first five steps you should take to build a lifestyle entrepreneur business.
3. A quick breakdown of the various business models you can choose from.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

It can be gutting to learn a client is unhappy with your work, but it’s unrealistic to think it will never happen. So, while this might be an unpleasant topic, it's one we have to talk about.

Helping us tackle this topic is Dr. Cortney Baker. Cortney is an award-winning entrepreneur, podcast host, research, author, Tedx speaker, and a nationally-recognized authority on women’s leadership. She has been featured by Fox News, Forbes, iHeartRadio, Huffington Post, and more.

As a leadership expert, mentor, and business coach to female entrepreneurs and mother of three, Cortney is passionate about inspiring and empowering women to lead with greatness.

Episode Highlights:

1. Why you need to take the emotions out of difficult conversations with your clients.
2. The five steps that will help you appropriately manage critical conversations with your clients.
3. The importance of keeping everything in writing and having all your legal ducks in a row when it comes to navigating these unpleasant situations.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Even though entrepreneurship can feel lonely at times, it's impossible to grow your business without relationships. That's why this entire month has been devoted to various types of relationships and today's episode is no different.

Whether you're still in the planning phases of your business or you've been at it a while, there are three key relationships that are critical in today's world if you want to grow your business and I couldn't go through relationship month without breaking them down for you.

Episode Highlights:

1. The three key relationships you should have to make sure your business is growing in a healthy and profitable way.
2. The negative impacts not having these three strong relationships will have on your business.
3. How you can cultivate these three key relationships if you find they're not as strong as they should be.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Community truly is the new currency.

However, most of us don’t have the time to sit around and start new relationships. So, we have to be very strategic with our time and how we build a bond with our clients.

Jennifer Kroiss is a business strategist and networking enthusiast who says relationships have influenced every aspect of her 20-year career. She’s now become so great at connecting with others that she left her corporate job three years ago and has a successful business based entirely on referrals.

If you’re a new entrepreneur or an established one who feels you’re not fully connected to a community the way you want to be, you don’t want to miss Jennifer’s tips in this episode.

Episode Highlights:

1. How to find a great community.
2. What to do at community events to maximize your time and efforts.
3. How to follow-up after community events.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Andi Forness is an online dating coach who’s been published in Mind Body Green, Greatest, Austin Woman Magazine, Thrive Global and has been quoted in Forbes, Bravo TV, Men’s Health, and more!

Andi helps single, high-achieving, analytical women use online dating as a personal development program so they can finally find Mr. Right and feel fulfilled in all areas of their life.

One of the ones Andi relates dating to entrepreneurship is by pointing out that online dating is just like online marketing.

Whether you're single or have been married for 20+ years as I have, this episode has something for everyone. So, take a listen now to find out the other ways dating (even your spouse) can help improve your business!

Episode Highlights:

1. How practicing healthy receiving in your relationship will carry over into your business.
2. Examples of how you can starting practicing healthy receiving right now.
3. How online dating is just like online marketing (and how being good at one can improve the other).

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

"Falling in love is easy. Staying in love takes mindfulness." - Dr. Cheryl Fraser

Sharp, frank, and fearless, that’s Buddhist psychologist, sex therapist, author, and speaker Dr. Cheryl Fraser.

Dr. Cheryl is a sought-after media psychologist and relationship expert who combines cutting edge love and sex therapy with mindfulness to help couples cut through resistance and ignite the connection and sizzle they think they’ve lost.

Speaking from the wisdom of others and my own personal experiences, I truly believe there is a connection between our intimate relationship with our spouse or partner and the success of our business.

So, whether you're married, planning to be married, or seeking a more intimate and passionate relationship with your partner, this is one episode you do not want to miss!

Episode Highlights:

1. The powerful connection between intimacy and business development that can boost your business and brand.
2. The three keys to passion.
3. Tips help you find your passion again.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

I can confidently say my business wouldn't be where it is today without the press I received when I was first starting out.

Whether you're just starting your business or you've been in business for a while already, press is incredibly valuable.

In last week's episode, I had my friend Selena Soo on the show to discuss how to get press for your business and I wanted to continue that conversation this week by explaining just how to prep your business so that you can maximize all the press you'll receive.

Don't forget! If you enroll in Selena's Impacting Millions program before it closes at 5pm EST on April 2nd you'll also receive an invitation to my 12-Month Press Mastermind where you'll gain access to my press list and get extra press pitch support to make your voice heard!

Episode Highlights:

1. The unknown benefits of getting press for your business.
2. The story of how my The Today Show feature was anything other than perfect.
3. Four steps to get your business ready to maximize press and media attention.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

In order to become the go-to expert or influencer in your space, you need publicity.

That’s where Selena Soo comes in …

Selena is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message.

Selena has helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and INC. and land interviews on popular podcasts and national TV.

Selena’s signature approach comes down to building powerful and long-lasting relationships with influencers in the media in a thoughtful, authentic way.

Many of Selena’s clients have become industry leaders with seven-figure businesses, raving fans, and hundreds of thousands of followers.

Episode Highlights:

1. What publicity does for your business, no matter what phase you’re in.
2. The struggles I experienced getting press during the beginning phase of my company.
3. The importance of relationships and connecting with other people when it comes to getting publicity and growing your business.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

If you want to start or grow a business, you need to make room in your life for entrepreneurship.

That’s where this week’s guest comes in …

Corie Clark is a business educator, creator of the Purposeful Planner, author of The Simplicity Project, and host of the Purpose with Corie Clark podcast.

Corie loves not only helping others find their purpose but equipping them to live it out and turn it into a profitable business.

Today, Corie and I will be discussing all about how you can create the margins and space in your life so you can grow your business.

Episode Highlights:

1. How to create margin in four different areas of your life; your health, home, finances, and time.
2. Five different ways to simplify your life.
3. The connection between mental, physical, and spiritual health and the success of your business.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

One of the most important strategies in business development is doing a great job branding your company. And, since we’re spending this entire month talking all things business development, I couldn’t think of a better way to start off than by speaking with a branding expert like our guest this week.

Sashka Hanna-Rappl is also a leadership coach, business strategist, entertainer, author, and speaker who helps visionaries go from unknown underdog to brand leader using creativity, humor, imagination, and wisdom.

Before you take one more step forward with your business, let's find the soul in your brand.

Episode Highlights:

1. An explanation of how your business and your brand are not the same thing.
2. Why your business is at a greater risk of failing if you jump into the branding phase too quickly.
3. The steps you need to take when developing the soul of your brand.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Kate Erickson is a creator, engager, and implementer at Entrepreneurs On Fire, which is an award-winning podcast where John Lee Dumas interviews inspiring entrepreneurs every Monday and drops value bombs every Thursday. She is also the host of the podcast, Kate’s Take, and co-author of The Podcast Journal.

Kate is passionate about helping entrepreneurs create freedom in their business and life through developing systems and processes that can help their business scale and grow.

I've personally been learning from Kate for years and one of the things I love about her is her ability to break things down in a way that's easy to understand and implement.

If you've been trying to build a business but you know you don’t have the systems in place to gain traction, Kate's simple strategies are sure to help.

Episode Highlights:

1. Five simple, yet effective steps to create systems that build efficiency and profitability in your business.
2. The three options you have for making the completion of a task more efficient.
3. The importance of actually outlining the process for completing tasks.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

You can't expect to be profitable in your business if you're not productive first.

Amber De La Garza is The Productivity Specialist. She’s a sought-after coach, trainer, speaker, writer, and host of the Productivity Straight Talk podcast.

Amber helps driven entrepreneurs execute actionable solutions to maximize your profit, reduce your stress, and make time for what matters most.

In my conversation with Amber today, she's breaking down the four "buckets" you need to fill in order to be productive and profitable.

Episode Highlights:

1. A discussion of how the way you’re supposed to be productive might not work for you and why that’s okay.
2. How to use what does work for you already when it comes to your productivity.
3. The four productivity buckets you must fill in order to be profitable.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Steve Hultquist has been an engineer, founder, senior executive, ski instructor, industry analyst, and more. He’s currently a coach for people who want to get past their mental blocks.

In fact, Steve was my very first business coach almost fifteen years ago.

I was making some excuses for myself and Steve helped me shift my thought processes so that I could remove my blocks and stop playing small.

If you think you might be getting in your own way, this is one episode you can’t afford to miss.

Episode Highlights:

1. How to conquer mental blocks that are likely sabotaging your success.
2. The impact your thoughts have on your productivity in your business.
3. Why you need to focus on how your business serves your clients rather than how it serves you.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Kendra Hennessy is a mother of two, a home management expert, the Founder of Mother Like a Boss, and the Host of the Mother Like a Boss podcast.

Kendra’s mission is to redefine homemaking in the 21st century and make the difficult and tedious parts of running a home smoother through systems, routines, and mindset shifts.

In this episode, Kendra and I take a deep dive into the importance of having boundaries both in your business and at home.

Episode Highlights:

1. The importance of setting boundaries for consumption time and creation time.
2. The biggest problems that result from not setting proper boundaries.
3. Kendra tips for setting boundaries in your work and life and how for sticking to them.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Listen, I love online courses as much as the next gal. I honestly, I'm sure I love them even more because online courses are how I've built my business and lifestyle.

I've been creating and selling online courses since 2008 and it's what I teach my clients to do, but ...

The online course world is changing and, if you don't change your approach, you're going to be left behind.

Whether you've already created a course, you're in the process of creating of creating one now, or you're planning to create on in the future, you're going to need the information in this episode.

Episode Highlights:

1. Why only 15% of people who enroll in online courses actually complete them.
2. Three questions you need to ask yourself when deciding if an online course is right for your business.
3. How I've completely turned my entire business model upside down because of this shift in online courses.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

If you listen to this podcast, chances are you either already have a business or you want to start one.

Chances are also that this is not the first resource you've gone to for business advice.

Maybe you subscribe to multiple business podcasts or you’ve collected a lot of online courses and trainings or you’re in a lot of different business-related Facebook groups.

Is it time for you to stop trying to start or grow your business on your own?

Let's find out.

Episode Highlights:

1. A breakdown of five ways to know if you're ready to hire a business coach.
2. A list of some of the questions you should ask your potential coach to make sure they're a good fit.
3. A few ways I can personally help you as a business coach myself.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community