A lot of people still see LinkedIn as an outdated platform for online resumes, but it really is the place to build genuine business relationships.

AJ Wilcox is a LinkedIn ads pro who founded b2linked.com; a LinkedIn ad-specific ad agency. As the official partners of LinkedIn, they manage some of the most sophisticated advertising accounts worldwide.

With most of its users logging in only once or twice a month, LinkedIn is a platform that can provide big rewards for minimal effort.

Episode Highlights:

1. An explanation of who should be utilizing LinkedIn and their ads.
2. A breakdown of the cost of running ads on LinkedIn and how to get started.
3. Tips for using LinkedIn organically, including what you should and shouldn’t post and how often you should be posting.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

This week we're continuing our Facebook ad strategy training by diving into Facebook Messenger bots.

Facebook Messenger bots are perfect if you're intentionally trying to grow your list with authentic relationships.

Chrys Tan is the host of the Hack Your Online Business podcast and the founder of Chrys Media; a messenger marketing agency for online businesses.

Chrys has been featured in places like Buffer and Our Social Times and has spoken at events and conferences around the world.

If you've never used bot before or if you’ve been using one and you’re pretty sure you’re not using it to it’s fullest potential or as strategically as you could be, this is one episode you don't want to miss.

Episode Highlights:

1. Four simple steps to utilizing a Facebook Messenger bot in your business.
2. Why Facebook Messenger bots shouldn't be the only marketing tool you use.
3. Chrys' tips for how you should be using a Facebook Messenger bot depending on whether you're new in business or a little more established.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Is the automated funnel dead?!

Facebook and Instagram marketing expert, Sarah Tomes, is back on the show for the second half of a two-part series and she’s going to answer this question for us.

This is an episode you don’t want to miss if you want to know what you can do to continue to grow your list with ideal people for your business; even if you don’t have an established business or audience yet.

Episode Highlights:

1. An explanation of exactly what the heck is going on with automated funnels.
2. Why you need to connect with the right people instead of trying to appeal to the masses.
3. The importance of video and how to utilize it across Facebook and Instagram.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community

Online marking is ever-changing and we need to regularly update our strategies accordingly.

That’s exactly why our in-house Facebook and Instagram marketing expert, Sarah Tomes, is back on the show for the first episode in a two-part series.

In this episode, Sarah explains exactly what you can do right now to make sure your Facebook and Instagram funnels are growing your list with the right people.

Episode Highlights:

1. An explanation of what a sales funnel is and why the traditional funnel is no longer working.
2. The factors to consider when assessing your current funnel to determine if it’s time to change it more of a relationship marketing approach.
3. The importance of curating specific content so you attract the right audience.

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for Entrepreneurs
SweetLifePodcast on Instagram
SweetLife Podcast & Co. on Facebook
SweetLife Insiders Community