112: Creating a Brand That Lives And Leaves A Legacy - with Sashka Hanna-Rappl

One of the most important strategies in business development is doing a great job branding your company. And, since we’re spending this entire month talking all things business development, I couldn’t think of a better way to start off than by speaking with a branding expert like our guest this week.

Sashka Hanna-Rappl is also a leadership coach, business strategist, entertainer, author, and speaker who helps visionaries go from unknown underdog to brand leader using creativity, humor, imagination, and wisdom.

Before you take one more step forward with your business, let's find the soul in your brand.

Episode Highlights:

1. An explanation of how your business and your brand are not the same thing.
2. Why your business is at a greater risk of failing if you jump into the branding phase too quickly.
3. The steps you need to take when developing the soul of your brand.

 

To learn more, visit the show notes

 

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