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SweetLife Entrepreneur™ Podcast

The ultimate online business podcast that delivers trainings most consultants charge thousands for, with proven strategies to grow and scale your business online. April Beach hosts the weekly podcast to help you design, launch and scale your business, with a rare behind the scenes look of what it really takes to build an impact brand for high profit, deep purpose, and lifestyle freedom. Each show delivers expert steps to build your service business including offer strategy, online marketing, branding, service development, sales, how to scale, launch expertise, speaking, writing, coaching, PR and more. Shows include crazy-good bonuses, implementation worksheets, free courses, surprise extras, an online community, and no annoying advertising! We don’t hold back! It’ll feel like April Beach and guest experts are sitting right beside you revealing insider truths and trusted business knowledge. Her unfiltered style of teaching what it takes to build a profitable company and design the future you want, and her ability to simplify business growth, comes from her lifetime of experience as a lifestyle entrepreneur, and over two decades coaching women founders. podcast@sweetlifeco.com
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Now displaying: Category: general
Jun 26, 2023
Are you feeling stuck in your business, unable to convert prospects into clients? In this podcast episode, we tap into the issues of this common problem faced by many entrepreneurs. We explore the powerful interplay between 'offers' and 'programs,' two key aspects that can either make or break your business. Often misunderstood and underestimated, these elements might be the missing pieces in your puzzle. So, ask yourself, are you struggling to make your offers irresistible and your programs transformational? Tune in to this episode and discover how you can turn things around.
 
Most people do not know the difference between an “offer” and a “program”. This episode clarifies both so that you can move your business forward fast! This podcast episode is designed for entrepreneurs, especially those in the consulting, teaching, and advising fields, who are struggling to build a 6-7 figure business, and need guidance on improving their offers and programs. Listeners can expect a deep dive into how to make an irresistible offer and create transformational programs that deliver results, leading to a business model so compelling that potential clients would feel foolish not to engage.
 
 
At the end of this episode you will: 
 
  1. The importance of having both a compelling offer and a well-engineered program to not only attract clients but also to deliver them results.
  2. The detailed components of an 'offer' and 'program' and how to leverage them for maximum impact.
  3. That quality and value of the offer and program outweighs the quantity of followers or email subscribers in a business's success.

To get the bonus, transcription and other resources, visit https://sweetlifepodcast.com/294

Jun 19, 2023
In this episode, we're delving into the essential components you need to successfully sell your programs and license your trainings and courses to other organizations. Whether you're targeting nonprofits, government agencies, educational institutions, small businesses, tech companies, hospitals, or other coaches, we've got you covered. 
 
 
Today, we're breaking it down to the nitty-gritty. We'll be discussing the three crucial assets you must have in order to close those lucrative licensing deals. And guess what? It's not as complicated as it may seem. Selling and licensing can be straightforward and accessible, and we're here to simplify the process for you.
 
 
Joining us once again is Emily Hall, our licensing sales specialist. Together, we'll unpack each asset in detail, providing you with a clear understanding of what you need to have prepared to secure those million-dollar licensing agreements. It's going to be a straightforward and practical episode, so make sure you grab a pen and paper to take notes.
 
 
If you're ready to take your business to the next level and enter the world of licensing, we're here to support you every step of the way. At www.sweetlifeco.com, you'll find information on how you can work with us to develop these essential assets. Whether you want a dream team to guide you through the process, assistance from Emily in building out your sales presentations, or opportunities to collaborate with other businesses within our ecosystem, we've got you covered.
 
 
 
At the end of this episode, you will: 
  1. The Three Essential Assets: Discover the key assets needed to successfully sell programs and license trainings to organizations, including the power of the one-pager, the genius sales presentation, and the persuasive proposal.
  2. Simplifying the Sales Process: Demystify the sales process and understand that selling and licensing can be straightforward and accessible. Gain insights on how to effectively engage with potential clients, build trust, and present your program as the perfect solution to their challenges.
  3. The Importance of Active Listening and Customization: Learn the value of active listening and tailoring your approach to address the specific needs and concerns of potential clients. Understand how to create meaningful connections, establish credibility, and guide clients towards a confident decision.

 

For more about this episode and to access the links and transcription, visit https://sweetlifepodcast.com/293

Jun 12, 2023
On this week's episode of our podcast, we delve into the intricacies of selling your training programs, courses, and content to businesses, organizations, and micro-entrepreneurs. Hosted by April Beach, a seasoned expert in helping coaches, authors, speakers, and consultants package and sell their training programs, this episode is an invaluable resource for those eager to expand their offerings to a wider market. Returning guest expert, Emily Hall, joins us once again for this informative discussion, focusing on how to pitch your program effectively to potential buyers. Building on our previous episode where we identified the right companies to target, we now tackle the nitty gritty of initial pitch calls - who to contact, what to say, and what answers you should be seeking.
 
If you've been apprehensive about starting the process, or if you're an established course creator looking to pivot into this lucrative business avenue, this episode is sure to provide you with the confidence and insight you need. The process, as you'll find out, is simpler than you might expect.
 
Finally, if you're interested in licensing, or if a company has approached you about your programs, visit www.sweetlifeco.com. Here, you can apply to work with us and receive comprehensive support, including packaging assistance and contract provision, for the entire process of licensing your program to companies. 
 
This episode promises to demystify the initial stages of pitching your program to companies. Tune in to benefit from our in-depth discussion with Emily Hall and embark on this exciting business journey.
 
At the end of this episode, you will: 
  1. Understanding the Pitch Process: Learn how to effectively pitch your training programs, courses, or content to businesses and organizations. This includes who to contact within these companies, what to say during your initial pitch, and what crucial information you should be seeking during these interactions.
  2. Transitioning to Licensing: Gain insights on how to transition from selling courses to licensing your training programs to companies. This includes understanding the nuances of this potentially lucrative business model and how to navigate this shift smoothly and confidently.
  3. Comprehensive Support and Resources: Discover the wealth of resources available, including show notes, additional reading materials, and direct assistance with packaging and licensing your program to companies. This support will help you efficiently navigate the complexities of licensing and contracts, ensuring your transition to this business model is as seamless as possible. In addition to the conversation, you'll also find a wealth of resources and show notes on our website www.sweetlifeco.com

 

To learn more about the epsiode and to get the resources and transcript, visit https://sweetlifepodcast.com/292

Jun 5, 2023
Summary:
In this podcast episode, we're lucky to have Emily Hall join April Beach and share her invaluable strategies for licensing courses or trainings to companies. The central focus here is on picking the best potential buyer for your program. Delve deep into the world of licensing your courses to companies with these two leaders sharing step-by-step in terms everyone can understand. In this insightful discussion, they cover crucial industries to consider for licensing, ranging from government and educational sectors to startups, non-profits, and healthcare. 
 
As you listen, you'll gain a clear understanding of how to identify potential buyers and leverage your network effectively. The conversations are loaded with insider tips, practical examples, and key takeaways, offering you a roadmap to successful licensing deals. Whether you're planning on licensing your program or seeking to expand your reach, this episode is a must-listen that promises to equip you with strategies and insights to amplify your success in the course licensing realm.
 
 
At the end of this episode, you will: 
  • Explore beyond corporations. Government, education sectors, startups, non-profits, and healthcare organizations can be surprisingly lucrative for your course licensing venture.
  • Never underestimate the power of networking. Talk about your work. You never know who might be in a position to connect you to a great opportunity.
  • Tailoring your program to align with the objectives of these organizations can lead to successful licensing deals.

 

To access the resources mentioned in this episode and for the transcript, visit https://sweetlifepodcast.com/291

 

May 29, 2023
In this podcast episode, April Beach teams up with Heather Sager, a pro at using speaking engagements to sell programs. They share a simple framework for getting booked as a speaker and closing deals to sell your programs. Whether you have a big program or want to license your content, this episode explains the two types of speaking business models and gives three important steps to successfully sell your programs. Discover how to leverage speaking engagements, market your programs, and partner with companies to grow your business!
 
Key Takeaways:
  1. Types of Speaking Business Models: Learn about the two main types of speaking business models—being a paid speaker and using speaking engagements to sell programs. Understand which model aligns with your goals and strategies.
  2. Step-by-Step Guide: Follow the step-by-step process shared in the episode to effectively use speaking engagements to market and sell your programs. Explore communication techniques and approaches for building partnerships with companies and organizations.
  3. Selling and Licensing Programs: Explore the potential of using speaking engagements to sell and license programs, such as courses, consulting services, and certification programs. Discover how this method can help you expand your reach and generate revenue by collaborating with other entities.
 
Tune in to this podcast episode and gain valuable insights from Heather Sager, an industry expert, on using speaking engagements to successfully sell your programs. Unlock the secrets of leveraging stages to grow your business and reach more people interested in your offerings!
 
 
For more about this episode and for the transcripts, visit https://sweetlifepodcast.com/290
May 22, 2023
If you're a course creator and you're ready to take your business and profit to the next level think about the power of adding a couple more zeros at the end of the price that you sell your program for. In this episode and in this entire podcast series we are unpacking how to sell your course and training program to corporations agencies organizations and other entrepreneurs.
 
This is a powerful next-level move that is underutilized. In this show, April Beach is unpacking the five most common ways to package your online course or training program for sale to other companies and corporations. Think about the power of taking the work that you've already done and instead of selling it to one person at a time, selling it to one buyer and allowing 100 or 1000 people to access it. That is the power of licensing your online course and programs to other companies and what we're talking about in this show. 
 
In this episode, we covered the five most common ways to model and package your training program for other companies to license and utilize. Additionally, you will hear a specific case studies and examples of clients of the Sweetlife and how they have licensed their courses to corporations. This episode is an extension of our course licensing series, and course licensing made simple. 
 
 
At the end of this episode you will: 
  1. Understand the five most common ways package your online course and license to other companies
  2. Learn how to sell your courses B2B fast
  3. Be able to choose which method would best suit your current business
  4. Blow your mind by opening up the door of possibilities that you didn't know existed to build millions of dollars in revenue from courses you've already created.

For more about this epsiode and the transcript, go to https://sweetlifepodcast.com/289

May 15, 2023
You’ve created the outline, outlined the modules, designed the curriculum and built  and launched the course. Now what? 
 
Start Selling Your Online Course To Businesses. In this episode, we're going to discuss some key factors that can help you decide if selling your courses directly or licensing them to other businesses is the best choice for you. We'll cover the advantages and disadvantages of each option and how licensing might affect your work-life balance and personal goals. Our aim is to help you make a decision that aligns with the life you want to live.
 
 Additionally, we'll explore how to determine if you're ready to create a new pricing plan for licensing your courses and understand the potential benefits and drawbacks of different strategies. We'll also talk about the importance of building strong relationships with other businesses and networking to ensure your B2B licensing is successful. We'll share some practical tips on finding the right clients to collaborate with, so you can feel confident and prepared as you embark on your B2B licensing journey.
 
 
By the end of the episode, you'll walk away with:
  • A clearer understanding of whether B2B licensing is the right path for your business
  • Actionable steps to prepare your programs for a successful licensing transition
  • Strategies to build a strong network of partners and clients
Don't miss this insightful conversation designed to help you make informed decisions for the future of your business.
 
For more on the epsiode and to get the transcript, visit https://sweetlifepodcast.com/288
May 8, 2023

In this episode, we guide coaches, speakers, consultants, and experts through the steps to successfully license their courses to other companies.

 

We'll cover everything from identifying your unique intellectual property, protecting your ideas, setting rules for using your course, selling and onboarding, to monitoring and enforcing compliance.

 

At the end of this episode you will: 
  1. Know the 6 steps to get started to license your program
  2. Understand strategic decisions to be made about licensing your program
  3. Know what to do when you still want to directly sell the course you are licensing
  4. Know where to find companies to buy your course or training 
  5. Learn about trademark and copyright protection 
  6. Have resources to get started 

 

For more information about the Sweetlife Entrepreur Podcast and more about this epsiode and all the resources, visit https://sweetlifepodcast.com/287

May 1, 2023

In this episode, we explore how coaches, speakers, subject matter experts (SMEs), and consultants can grow their businesses by granting other companies or individuals the right to distribute their courses, programs, and trainings internally to their teams or externally as client-facing offerings.

 

This approach, known as licensing, can help you generate additional revenue, expand your reach, and increase brand recognition, all while saving time and money.

 

Don't miss this opportunity to discover the potential of allowing others to distribute your content and how it can transform your business.

 

What You Can Expect:
Get ready to dive deep into the world of content distribution as we discuss how it can benefit your business. We'll provide an overview of granting distribution rights for your courses, programs, and trainings, exploring the many advantages it offers for coaches, speakers, SMEs, and consultants. You'll also learn practical tips and steps to start partnering with other companies or individuals, maximizing the value of your existing content and expertise.
  1. Discover the potential of granting distribution rights as a powerful tool for generating additional revenue, expanding your reach, and increasing brand recognition. Learn how this approach can help you grow your business while maximizing the value of your existing content.
  2. Find out how partnering with others for content distribution is a cost-effective way to grow your business without the need for additional staff or office space. We'll share insights on how this approach allows you to focus on your core skills and passion while still reaching new audiences and scaling your operations.
  3. Uncover the opportunities that come from allowing others to distribute your content, leading to collaboration and personal and business brand growth. Learn how partnering with like-minded individuals, affiliates, and collaborators can further expand your reach and impact.

 

For more about this epsiode and for all the resources mentioned, go to sweetlifepodcast.com/286

 

 

 

Apr 24, 2023

In this episode you can expect to identify the first three steps to start licensing, a.k.a. selling your course or training program to other companies, organizations, educational institutions, and other small businesses just like you. You're going to discover how to conduct an asset inventory, I understand the value of what you deliver, and even identify the street value of the investment you made to develop your knowledge based product. 

 

  1. Understand the potential for your consulting business
  2. Understand the difference between selling to many versus selling to one
  3. No the first three steps to get started in licensing your course or training to other companies

 

For more about licencing and for the resources and transcript, go to https://sweetlifepodcast.com/285

Apr 17, 2023
Do you know if your business is growing or scaling? Knowing if your consulting business is growing or scaling is important because it helps you make smart choices about what you should do next. In this show we break down the difference between growing and scaling so that you know where to focus your attention and allocate your resources based on what you need right now in your business.
 
In the coaching and consulting industry, the term “scale” is often misunderstood. It’s become a buzz word and many coaches and coaching events aren’t defining it correctly, misguiding people and wasting time.  So, why does this matter?  Understanding what's happening with your business helps you choose the right path, and that means more success for you and your clients!
 
At the end of this episode you will: 
  1. Know the difference between growing and scaling
  2. Be able to identify activities in each to focus your work
  3. Be able to create a budget and allocate funds accordingly 
  4. Be able to identify your current objectives and what is more important right now for your business
 
To learn more about the epsiode, go to https://sweetlifepodcast.com/284
Apr 10, 2023
Welcome to our podcast on the 6 pillars of a strong coaching offer. In this episode, we will discuss why these six areas - client systems, operations systems, fulfillment and assets, model, pricing, and sales - are essential to building a strong coaching program or course. We'll cover why it's important to audit your coaching program regularly, and what the downfalls are if you don't.
 
If you're a coach, consultant, expert, or small business owner, this episode is for you. You'll learn how to evaluate your coaching program or course in each of these six areas, and identify areas where you may need to make improvements. You'll gain insights into how to optimize your systems and processes to increase efficiency and profitability, and how to ensure client satisfaction by delivering high-quality services that meet their needs and expectations. By the end of this episode, you'll have a better understanding of the key factors that contribute to a strong coaching offer, and be equipped with the knowledge and tools you need to take your coaching program or course to the next level.
 
At the end of this episode you will: 
  1. Know the 6 Components of a Strong and Scalable Coaching Program
  2. Have a quick view on your program and where you may need improvements
  3. Know how to optimize your program without building it from scratch
 
Visit the show notes to grab the free resources and other details by visiting https://sweetlifepodcast.com/283
Apr 3, 2023
Client Praise Powerhouse: Curating good testimonies is essential for business owners for several reasons including, establishing trust and credibility, increase conversion rates with the right buyers, and foster customer loyalty. The temptation is to become more extreme in our marketing in today’s economy, but this episode doubles down on how you can connect with the best, most perfect audience and keep your business in the black. 
 
Today Sarah Allred is in the house, and she brings her amazing ability that helps business owners reach new audiences by curating powerful case studies. However, these case studies are not the ones you will expect. In this show you’ll learn why the unicorn testimonies are not the best ones to gain long term clients. Instead we dive into the framework of gathering “core results” in your business that everyone can relate to. 
 
After this episode you will: 
  • Understand how the case studies you may be sharing are not to your benefit
  • Why “core results” are important and how to establish them in your business
  • How to curate case studies that will actually bring in the perfect buyers and meet their expectations every time
 
Learn how to connect with buyers in a realistic way that creates loyal fans and realistic buyers. To visit the shownotes go to https://sweetlifepodcast.com/282
Mar 27, 2023
Imagine having high-level people tell everyone about your program. You receive personal email introductions, direct messages that they were told to find you, and registrations from people you don’t know, into your latest program launch. I can attest that this is the best feeling in the world. To be recognized for your area of service, and to have others refer their clients and friends your way, is truly a gift and accomplishment. But even your biggest fans, your best clients, and your closest partners need a process in which to follow, to refer people your way. This process is a well-orchestrated system that follows a story of a journey into your world and business community.  
 
In this episode, I am delighted once again to have a friend Laura Sprinkle on the show. Laura is the mastermind behind affiliate programs for Amy Porterfield, Todd Herman, Steven Kotler, Selena Soo, yours truly, and so many more. Laura’s unique method of choosing the right affiliates, nurturing them, and delivering a clear and easy-to-follow process of referral has made her the go-to in this space. Laura teaches how to find the right affiliates for your program, she’ll help you know who will not make a good affiliate, and she is very clear on how to create your goals, well beyond dollars, to build your profitable affiliate system. 
 
At the end of this episode, you will: 
  • Know the 3 things you need to have ready for your Offer to be “referable”
  • Know the payout % 
  • Know the first levels of affiliate partners you’ll want to reach out and invite
 
To listen to the episode and to visit the show notes, go to https://sweetlifepodcast.com/281
Mar 20, 2023

Unlock the Power of Personalized Content to Level Up Your Coaching, Consulting, or Expert Business In today's fast-paced digital landscape, coaches, consultants, and experts need to consistently produce high-quality content that resonates with their audience.

 

In this episode, we dive into the world of AI-powered prompt generators and how they can transform your content production process. We're thrilled to have Bob Dietrich, founder of Unleash AI For Business Summit, as our guest expert to share his insights and experience in leveraging AI for content creation. Join us as we explore how to develop clear prompt generators for personalized outputs, learn the latest advancements in AI, and discover the hottest software currently used for video, audio, and content creation.

 

Specifically, we discuss the hottest software for video, audio, and content creation
  • Top AI-driven tools and platforms for various content formats
  • Integrating AI-powered tools into your content production workflow
  • Success stories: AI in action
  • And real-life examples of coaches, consultants, and experts who have successfully implemented AI in their content strategy
 
At the end of this episode, you will: 
  1. Have a clear prompt generator that produces personalized outputs
  2. Learn the latest in AI and the hottest software currently used for video, audio, and content creation

 

By the end of this episode, you'll have the knowledge and tools you need to level up your content production game! To listen to the episode and for all the links, go to https://sweetlifepodcast.com/280

Mar 13, 2023
This episode is for coaches, consultants, authors, speakers and niche service providers who want to learn about how you can utilize Web 3.0 in your business, to grow your following and to create loyal fans who love and support you. 
 
By now you’ve heard of Web 3.0, NFTs, and blockchain, but you’re still unsure of how to use, create or overall tap-into these technologies for your coaching, consulting, writing, speaking or creating business. On this week’s show my friend Brian Fanzo returns to help you understand NFTs and how these digital currencies can further your business and movement. 
 
In the past we’ve spoken of using NFTs as a currency for clients who hold your coin to gain exclusive access to content, trips, and access to you! In today’s podcast we start there, but take our conversation further as Brian guides our thinking to a much broader and more important (in my opinion) consideration. We dive into how your long time super fans can truly be part of the change and movement you’re creating, by holding your NFT and thereby investing in the future of your business. These concepts are new to most, but in this show we start with the basics and end with the ideals of how you can get started in Web 3.0 for your coaching, consulting or creator economy business too. Brian also walks us through his journey creating the $ADHD Coin and the realities of his learning process that lead to even greater consideration for the Coins potential than what he originally expected. 
 
At the end of this episode, you will: 
  • Have 100 ideas for creating your own NFT
  • Know where to start in Web 3.0 to get your feet wet
  • Learn about how NFTs enable your movement, expand your reach, and get the people going…
 
For the show notes, visit https://sweetlifepodcast.com/279
Mar 6, 2023
This show is for established experts, coaches, consultants, authors, and speakers who want to learn more about how you can grow your business, streamline your marketing, speed up your content creation, and reach more clients using ChatGPT AI. ChatGPT and AI are quickly changing the world of content creation. From the way we create courses, to social media, to expert content, using AI is a powerful tool to save time and gain more eyes on your brand. In this episode, we’re diving in with Amy Yamada, ChatGPT expert on how to get started using AI in your business.
 
In this episode, we cover the first 3 steps to customize ChatGPT to sound like your authentic voice including a bio-generator to train AI to know and sound like you, how to find your writing style, and the importance of using prompts to customize the software for your business.
 
To learn more, visit the show notes https://sweetlifepodcast.com/278
Feb 27, 2023
 This show is for established experts, coaches, consultants, authors and speakers who want to learn more about how you can grow your business, streamline your marketing, speed up your content creation and reach more clients using ChatGPT AI.
 
ChatGPT and AI are quickly changing the world of content creation. From the way we create courses, to social media, to expert content, using AI is a powerful tool to save time and gain more eyes on your brand. In this episode, we’re diving in with Amy Yamada, ChatGPT expert on how to get started using AI in your business.
 
In this episode, we cover what AI content creation is, use cases for ChatGPT AI, considerations for use in your business, and the future of AI in terms of ethical content creation and the concern for fake coaches and untrained professionals using AI to market. 
 
To learn more, visit the show notes https://sweetlifepodcast.com/277
Feb 20, 2023
Networking, when done properly, is an overlooked gem of wealth to grow your online business. However few businesses actually have a networking strategy and fewer have a networking system. This episode is for CEOs in founders Hall looking to expand your brand reach, generate leads, build relationships, and therefore increase your profit in out of the box ways, with fantastic results. 
 
In this episode we are diving into the system of networking and how you can do much more than show up to simply shake hands and kiss babies. This episode and unpacks strategic steps and actions that you should do before during and after in person networking events and attending conferences that will exponentially increase relationships and build ideal leads intentionally. 
 
We're diving in with CEO and founder of Novella Brand house, Elizabeth McFadden, as she shares her system of networking she's used for years to become the leader in her local market and an online leading company with clients across the country. The system is intentional and when used correctly it will generate ideal results every single time.
 
 To learn more visit the show notes https://sweetlifepodcast.com/276
Feb 13, 2023
This episode is for established coaches and consultants who are ready to take action and step into your next level of authority and influence through speaking, and for those who’ve felt the call to speak, but you’ve dragged your feet for one reason or another. 
 
Eileen Wilder aka: Million Dollar Speaker, delivers a step by step workshop style two part episode and teaches you her winning framework for not only crafting your signature story but delivering talks that move people to action and even change the world. 
 
Eileen taught so much gold that we’ve broken this episode into two. In this first episode #274 you’ll work with Eileen as she guides you to build your signature talk. In episode #275, Eileen breaks down the exact details of her formula to engage your audience, and move people to action in a way that the whole room is buzzing. 
 
To learn more visit the show notes https://sweetlifepodcast.com/275
Feb 6, 2023
This episode is for established coaches and consultants who are ready to take action and step into your next level of authority and influence through speaking, and for those who’ve felt the call to speak, but you’ve dragged your feet for one reason or another. 
 
Eileen Wilder aka: Million Dollar Speaker, delivers a step by step workshop style two part episode and teaches you her winning framework for not only crafting your signature story but delivering talks that move people to action and even change the world. 
 
Eileen taught so much gold that we’ve broken this episode into two. In this first episode #274 you’ll work with Eileen as she guides you to build your signature talk. In episode #275, Eileen breaks down the exact details of her formula to engage your audience, and move people to action in a way that the whole room is buzzing. 
 
To learn more visit the show notes https://sweetlifepodcast.com/274
Jan 30, 2023
This episode is part of our “Becoming Known” Series of curated shows and cherry picked experts to level up your brand and establish thought leadership in your space. 
 
Today, we’re detailing a higher level strategy to use podcast guesting to grow your business. We all know that podcast guesting is a great way to be seen, but what we’re talking about today surpasses the basics of “how to pitch”. 
 
Our guest expert Angie Trueblood (The Podwize Group), unfolds powerful strategies used by thought leaders to expand awareness of their expertise that you may not have considered. In this show Angie shares insider thoughts to approach shows, why you should reconsider your signature talk titles based on your objectives, how to research hosts and analyze if they’re a good fit and how you could actually be holding back your brand from growth based on your guesting strategy. 
 
To learn more visit the show notes https://sweetlifepodcast.com/273
Jan 23, 2023

If you're looking to grow your personal brand and increase sales then using press is a smart avenue.  There are many ways to approach and land proper publicity. In this episode we talked to Brielle Cotterman  about how to build a foundation of celebrity and a press worthy personal brand through crafting stories. 

 

Brielle breaks down her profitable storytelling framework and you will walk away from this episode knowing the three stories every entrepreneur must have in their bank to grow your business through press, and gain attention of highly sought after media.In this show we also break down the foundation of celebrity and the aspects of your business that you  want to have designed and structured before you move into the strategies here. 

 

This is an excellent  episode for entrepreneurs who are ready to scale by gaining media attention. In order to leverage the  

training taught in this episode you must have your online offers engineered that are ready to scale and a complete client journey laid out and ready to go. If you don't have those things in place yet visit www.sweetlifeco.com

To learn more visit the show notes https://sweetlifepodcast.com/272

Jan 16, 2023
This episode is for those of you who are moving into higher levels, more impact, bigger stages, more influence, more income, more impact. If you’re an established coach, consultant, speaker, author or niche service expert, and it’s time to move up. 
 
In this episode, we kick off with the most powerful things you must have in place before you start your “becoming known” campaign. We’ll cover a short check list of foundations and  work on your strategy to become known. You’ll receive a list of action items and also a list of strategic decisions, including how to make these choices and where to start. 
 
It’s hard to become known when you’re head down in your work. You’re busy taking care of your clients, not telling everyone about the work you’re doing. You just do the work, and hope people will tell their friends about your awesomeness. 
 
Or, perhaps you do have a huge social following? You’ve mastered the art of communication, you love being on your social platforms and your following has grown, but now it’s time to become known on the next level to move up, not only move forward. 
 
This series of shows breaks down proven strategies from the Greats, that you can leverage today to become known, establish leadership and rise above the noise, or break into new noise, with guests Brielle Cotterman, Eileen Wilder, Angie Trueblood, and more…
 
Let’s get going… 
 
To learn more visit the show notes sweetlifepodcast.com/271
Jan 9, 2023

If you’re an established entrepreneurs with a proven programs, courses, or content, and you’re looking to grow exponentially, then this episode is for you. By creating content to license you can demonstrate thought leadership in your space, increase credibility across your audience, expand your business to B2B or create a dual business model. 

  

This an intro to licensing for entrepreneurs those want to know how content licensing works, those who want to demonstrate thought leadership in your space through Licensing, those interested in transitioning from B2C to B2B in some capacity. This show will give you a good foundation and knowledge base to consider your options. 

 

To learn more visit the show notes sweetlifepodcast.com/270

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