There's been a recent shift away from a complete separation of business and purpose.
This shift is due to the fact that more and more consumers are choosing to give their money to brands and companies with missions or beliefs that align with their own.
To consumers, why you do what you do is now more important than what you actually do.
Earth Day is rapidly approaching and, as an environmental activist and non-profit founder, I felt it was important to help you understand how to make your business one that truly matters and connects with your ideal clients and customers on a deeper level.
So, this week, we're talking about three simple ways to infuse more meaning and purpose into what you do with your business.
To learn more, visit the show notes.
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